enzo · 2019-04-13 · moodboard modern eco-friendly colorful simple convinient enzo - for everyone...

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D-DC324 Cross-Disciplinary Design Project Semester 2 1 Week 12 ENZO “Make life easy”

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Page 1: ENZO · 2019-04-13 · MOODBOARD Modern Eco-friendly Colorful Simple Convinient enzo - for everyone who is having car licenses and want to travel in modern, luxury cars but do not

D-DC324 Cross-Disciplinary Design Project Semester 2 1Week 12

ENZO“Make life easy”

Page 2: ENZO · 2019-04-13 · MOODBOARD Modern Eco-friendly Colorful Simple Convinient enzo - for everyone who is having car licenses and want to travel in modern, luxury cars but do not

D-DC324 Cross-Disciplinary Design Project Semester 2 2Week 12

Page 3: ENZO · 2019-04-13 · MOODBOARD Modern Eco-friendly Colorful Simple Convinient enzo - for everyone who is having car licenses and want to travel in modern, luxury cars but do not

D-DC324 Cross-Disciplinary Design Project Semester 2 3Week 12

Letter

E

Font: Helvetica Oblique

Road Circuit Fast (wing)+ +

Page 4: ENZO · 2019-04-13 · MOODBOARD Modern Eco-friendly Colorful Simple Convinient enzo - for everyone who is having car licenses and want to travel in modern, luxury cars but do not

D-DC324 Cross-Disciplinary Design Project Semester 2 4Week 12

Colors Greyscale Black and White

Page 5: ENZO · 2019-04-13 · MOODBOARD Modern Eco-friendly Colorful Simple Convinient enzo - for everyone who is having car licenses and want to travel in modern, luxury cars but do not

D-DC324 Cross-Disciplinary Design Project Semester 2 5Week 12

Page 6: ENZO · 2019-04-13 · MOODBOARD Modern Eco-friendly Colorful Simple Convinient enzo - for everyone who is having car licenses and want to travel in modern, luxury cars but do not

D-DC324 Cross-Disciplinary Design Project Semester 2 6Week 12

Branding story

Page 7: ENZO · 2019-04-13 · MOODBOARD Modern Eco-friendly Colorful Simple Convinient enzo - for everyone who is having car licenses and want to travel in modern, luxury cars but do not

D-DC324 Cross-Disciplinary Design Project Semester 2 7Week 12

In this highly competitive world, people are too busy working day by day to make ends meet, so do not make traveling become a burden. Thanks to the advanced technology, electricity can be used as an efficient fuel to meet the high demand of daily commuting, instead of traditional petrol, which is running out soon. Moreover, in this day and age, millennials are more awared of the environment issues, which is partly attributed to the emissions of traditional vehicle. Our brand was born to serve as way of making our environment become more clean. Enzo is thrilled to offer a reliable alternative way of traveling with a more affordable price. With us, our clients can experience the feeling of driving a splendid car without spending too much money on buying your own car.

Page 8: ENZO · 2019-04-13 · MOODBOARD Modern Eco-friendly Colorful Simple Convinient enzo - for everyone who is having car licenses and want to travel in modern, luxury cars but do not

D-DC324 Cross-Disciplinary Design Project Semester 2 8Week 12

Keywords

Page 9: ENZO · 2019-04-13 · MOODBOARD Modern Eco-friendly Colorful Simple Convinient enzo - for everyone who is having car licenses and want to travel in modern, luxury cars but do not

D-DC324 Cross-Disciplinary Design Project Semester 2 9Week 12

SimpleEco-friendly

ModernSpeedMature

Page 10: ENZO · 2019-04-13 · MOODBOARD Modern Eco-friendly Colorful Simple Convinient enzo - for everyone who is having car licenses and want to travel in modern, luxury cars but do not

D-DC324 Cross-Disciplinary Design Project Semester 2 10Week 12

MOODBOARD

German luxury brands, BMW

ModernEco-friendly

ColorfulSimple

Convinient

enzo - for everyone who is having car licenses and want to travel in modern, luxury

cars but do not own cars. “Make life easy” we offer them good experience on our luxury vehicles. Besides that, our branding is excellent service and friendly to environment.

Font: Helvetica BoldHelvetica light

Page 11: ENZO · 2019-04-13 · MOODBOARD Modern Eco-friendly Colorful Simple Convinient enzo - for everyone who is having car licenses and want to travel in modern, luxury cars but do not

D-DC324 Cross-Disciplinary Design Project Semester 2 11Week 12

Touchpoints

Page 12: ENZO · 2019-04-13 · MOODBOARD Modern Eco-friendly Colorful Simple Convinient enzo - for everyone who is having car licenses and want to travel in modern, luxury cars but do not

D-DC324 Cross-Disciplinary Design Project Semester 2 12Week 12

Page 13: ENZO · 2019-04-13 · MOODBOARD Modern Eco-friendly Colorful Simple Convinient enzo - for everyone who is having car licenses and want to travel in modern, luxury cars but do not

D-DC324 Cross-Disciplinary Design Project Semester 2 13Week 12

Page 14: ENZO · 2019-04-13 · MOODBOARD Modern Eco-friendly Colorful Simple Convinient enzo - for everyone who is having car licenses and want to travel in modern, luxury cars but do not

D-DC324 Cross-Disciplinary Design Project Semester 2 14Week 12

Page 15: ENZO · 2019-04-13 · MOODBOARD Modern Eco-friendly Colorful Simple Convinient enzo - for everyone who is having car licenses and want to travel in modern, luxury cars but do not

D-DC324 Cross-Disciplinary Design Project Semester 2 15Week 12