Entrepreneurship

Mr. Bernstein

Social Media Marketing

October 29, 2014

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Advertising through Social Media Generate attentionMold brand imageDirect traffic to more content-rich website

EntrepreneurshipMr. Bernstein

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Advertising through Social Media Fosters interaction and more personal

communication between producer and consumerRetweets, reposts are “word of mouth” advertising

and considered more genuine (“earned media” vs. “paid media”)

Relatively inexpensive compared to traditional forms of advertising

Goal is to create a buzz (score an “Oreo moment”)

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…Oreo Moment?

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…Another example: Academy Awards

…the selfie that crashed Twitter

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Key Advantages of Social Media Data collection becomes more personal, more

reliable and much more cost efficientCombined with new analytics tools and computing

power, results in refined segmentsNot only a medium to advertise and a platform for

promotions, but a tool to integrate with and leverage other marketing efforts

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Marketers Now Heavy Users of Social Networks

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Measuring Effectiveness

http://mashable.com/2014/04/29/instagram-marketers-friend/

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Who Conducts Measurements?What are your goals and how will you measure success?In-house analysis: 16 Tools Every Social Media Manager Should Be Using Right NowCan be outsourced to marketing firms

Example: Unionmetrics.com

EntrepreneurshipMr. Bernstein