ENTREPRENEURSHIP MANAGEMENT

ENTREPRENEURSHIP MANAGEMENTintroductionGoodrich shipping and logistics is a company run by Mr. R. Gopal. He has been running the company since 17 years. The company was founded in the year 1997.The business involves moving cargo by sea from the place of origin to the place of destination. The entire process occurs in profits.

Product portfolioGoodrich is mainly into dry cargo business. This includes shipping furniture, heavy solid equipment etc.They also have liquid cargo business keroseneBulk cargo- 5000 tons of coal.They also deal in refrigerated cargo pharmaceuticals, ice cream and meat in cold temperatures. nothing is easy in life, if you envision something, then you have to strive to achieve it. If you dont put in hard work, you dont bear any fruits says Mr. Gopal. His company is the most versatile logistics company which deal in all aspects of shipping like product portfolio. Goodrich was incorporated with very little capital invested by Mr. Gopal and his colleague.Currently, the turnover of the company is around 9 to 10 crores p.a.Strategies As Goodrich is a part of ISO standardization, it has regular customer service feedback.Marketing strategies include low rates

Csr activities Took up many NGO;s.Help school named Balvaris. Students unaware computers.Computer lab and subject for students.Sponsorship. Organization structureShipping and logistics core businessAnother area Air Freight expanded structure.

Mr. Gopal strongly believes that correction and improvements is a continuous process. In order to meet clients needs, they have to co-operate as a team.Obstacles faced when you are working, people know you as somebody but when you start something, they view you as nobody.

Swot analysisStrengths well trained people, invest in training.Opportunity : earlier serve international business now domestic business.Weakness: when we compare with other business, we always find that there is always something lacking not efficient enough, mgmt. has gone wrong etc.

Mr. r. gopal16 years work experience in the same field. Entrepreneur by choiceObjective use expertise take it forward.If not in this business, MR. GOPAL would continue in the same employment.Ex-employee of Transwrorld.Hobbies golf and running marathons.No intention of children joining the business.According to mr. gopalEvery business has social responsibility.Qualities of successful entrepreneur 1. dream big 2.simplicity 3. modesty 4. follow what you believe inYouth study and be disciplined.

principlesHonestyLack of honesty short livedReliabilityHard work