entrepreneurship: gateway to success sue coupland lompoc high school ca $ h business academy
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Entrepreneurship:Entrepreneurship:Gateway to SuccessGateway to Success
Sue CouplandSue CouplandLompoc High SchoolLompoc High School
CACA$$H Business AcademyH Business Academy
Presentation ContentPresentation Content
Entrepreneurship EducationEntrepreneurship Education
Fun ActivityFun Activity
Our ProgramOur Program
EntrepreneurEntrepreneur
Undertakes innovations and Undertakes innovations and
transforms them into economic transforms them into economic
goods goods
Considerable initiative and risk Considerable initiative and risk
Entrepreneurial Mind-Entrepreneurial Mind-SetSet
Recognize Unmet NeedRecognize Unmet Need
– Often a problemOften a problem
Develop a SolutionDevelop a Solution
Initiate the SolutionInitiate the Solution
Entrepreneurship Education Entrepreneurship Education is Important - is Important - PersonalPersonal
AppealingAppealing
Greater sense of control over your life Greater sense of control over your life
and futureand future
More opportunity to exercise creative More opportunity to exercise creative
freedomsfreedoms
Higher self-esteemHigher self-esteem
why?
Entrepreneurship Education Entrepreneurship Education is Important - Economicis Important - Economic
According to the SBA there were 27.2 million According to the SBA there were 27.2 million businesses in the USbusinesses in the US
–The number of nonemployer firms has risen The number of nonemployer firms has risen steadilysteadily
–21.1 million in 2007 (estimated) 21.1 million in 2007 (estimated) Majority of new jobs are created by Majority of new jobs are created by entrepreneurs and small businessesentrepreneurs and small businesses
Small Businesses created 979,102 net new Small Businesses created 979,102 net new jobs, or 78.9 percent of net new jobsjobs, or 78.9 percent of net new jobs
Entrepreneurship accounts for at least 2/3 of Entrepreneurship accounts for at least 2/3 of all technological innovationall technological innovation
why?
Entrepreneurship Entrepreneurship EducationEducation
ObjectiveObjective
Entrepreneurial mind-set Entrepreneurial mind-set
Discover or create business Discover or create business
opportunitiesopportunities
Potential to actPotential to act
what?
Entrepreneurship Entrepreneurship EducationEducation Diversity of personal characteristicsDiversity of personal characteristics Willing to take a risk in return for a profitWilling to take a risk in return for a profit Anyone can be an entrepreneur at any Anyone can be an entrepreneur at any time of one’s lifetime of one’s life
Found in every occupation and careerFound in every occupation and career Opportunities are important at all levels Opportunities are important at all levels of educationof education
Lifelong learning process from Lifelong learning process from elementary to adultelementary to adult
who?
Lifelong Learning Model
National Content Standards National Content Standards for Entrepreneurship for Entrepreneurship EducationEducation
Organized in three sections:Organized in three sections:
Entrepreneurial SkillsEntrepreneurial Skills
Ready SkillsReady Skills
Business FunctionsBusiness Functions
National Content Standards National Content Standards for Entrepreneurship for Entrepreneurship EducationEducationThe Standards:The Standards: Are a FRAMEWORK for many levels of Are a FRAMEWORK for many levels of curriculum developmentcurriculum development
Lead to developing KNOWLEDGE AND Lead to developing KNOWLEDGE AND SKILLS for entrepreneurial activitiesSKILLS for entrepreneurial activities
Provide for acquisition and application Provide for acquisition and application of CORE ACADEMIC SKILLSof CORE ACADEMIC SKILLS
Are both a CONTEXT FOR LEARNING Are both a CONTEXT FOR LEARNING and SUBJECT MATTER for CURRICULUM and SUBJECT MATTER for CURRICULUM
what?
Consortium for Entrepreneurship
Education
www.entre-ed.org
Accelerating Entrepreneurship
Everywhere!
Copyright (c) 2004 by the Consortium for Entrepreneurship Education Copyright NoticeThe National Content Standards for Entrepreneurship Education and related Toolkit are the property of the Consortium for Entrepreneurship Education. Individuals and organizations interested in developing new products, programs and initiatives to support entrepreneurship education are granted permission to download, copy, and use all or parts of the Standards and Toolkit on the condition that credit is given to: The Consortium for Entrepreneurship Education, Columbus, Ohio www.entre-ed.org
CA Entrepreneurship CA Entrepreneurship StandardsStandards Marketing & Sales Industry SectorMarketing & Sales Industry Sector Entrepreneurship PathwayEntrepreneurship Pathway
Many industry sectors – Many industry sectors – – Foundation Standard 10.3.5 Foundation Standard 10.3.5 – History/Social StudiesHistory/Social Studies
US Chamber of US Chamber of CommerceCommerce
U.S. Labor Market
Entrepreneurial activity Important to job growth Higher in the United States than in Europe Global Enterprise Monitor
– project collected comparable data– sample of 10 industrialized countries– measure the level of entrepreneurship– study the relationship between business
creation– economic growth internationally.1
1http://www.bls.gov/opub/mlr/2000/07/art1full.pdf
Global Enterprise Monitorhttp://www.bls.gov/opub/mlr/2000/07/art1full.pdf
College StudiesCollege Studies
Entrepreneurial Studies or Entrepreneurial Studies or
Small Business Administration - 3845Small Business Administration - 3845
– Collegeboard.comCollegeboard.com
Entrepreneurship - 245Entrepreneurship - 245
– Coin3.comCoin3.com
19
Product Innovation Product Innovation ActivityActivity
Small groupsSmall groups
Only materials given Only materials given
– not all must be usednot all must be used
Create a totally new productCreate a totally new product
Present your ideaPresent your idea
20
Product Innovation Product Innovation ActivityActivity
Present your ideaPresent your idea– Type of ProductType of Product– Name of your productName of your product– Features of the productFeatures of the product– Benefit(s) product offers to Benefit(s) product offers to
customercustomer– Target MarketTarget Market
age, gender, needs, interests, etc.age, gender, needs, interests, etc.
– PricePrice
Product Innovation Product Innovation
EnthusiasmEnthusiasm Team WorkTeam Work Limited ResourcesLimited Resources
– Improvising and using what you Improvising and using what you havehave
Introduction to MarketingIntroduction to Marketing Flexible timeFlexible time
NFTE ActivitiesNFTE Activities
NNetwork etwork FFor or TTeaching eaching EEntrepreneurshipntrepreneurship
Program OfficesProgram Offices
– Bay AreaBay Area
– Los AngelesLos Angeles
– Fresno – Lyles Center for Innovation and Fresno – Lyles Center for Innovation and
Entrepreneurship – Fresno StateEntrepreneurship – Fresno State
www.nfte.comwww.nfte.com
NFTENFTE
CA$H Business CA$H Business Academy Academy Pursue Your Passion in Pursue Your Passion in BusinessBusiness
California Partnership AcademyCalifornia Partnership Academy Established 2008Established 2008 Grades 10 – 12Grades 10 – 12 Entrepreneurship FocusEntrepreneurship Focus SubjectsSubjects
– BusinessBusiness– EnglishEnglish– MathMath– HistoryHistory
Why EntrepreneurshipWhy Entrepreneurship
Business AcademyBusiness Academy Established coursesEstablished courses
– Finance and BusinessFinance and Business– Information TechnologyInformation Technology– Marketing & SalesMarketing & Sales
Business skills necessary for Business skills necessary for success in any industry sector success in any industry sector businessbusiness
Initial DesignInitial Design
Career ExplorationCareer Exploration
Introduction to BusinessIntroduction to Business
SpecializationSpecialization
Team of Experts working togetherTeam of Experts working together
Current PathwayCurrent Pathway
Year
Course Content
9th Jump Start Career Explor, Cmptr App, Character Dev, Personal Finance
10th Virtual Business Intro to Business
11th ROP Accounting & Fin.ROP Office Technology
Bookkeeping, VITAMarketing, Office Suite
12th ROP Communication TechROP Entrepreneur Econ (articulated course)
Web Design, CommunicationEcon, Entrepreneurship, Bus. Plan(Intro to Entrepreneurship)
CC 1 Entrepreneurship Lab Work with business partners refining business plan
CC 2 New Venture Lab Establish business
Post-Secondary Post-Secondary PartnersPartners Allan Hancock CollegeAllan Hancock College Questa CollegeQuesta College Santa Barbara City CollegeSanta Barbara City College Fresno StateFresno State Cal Poly SLOCal Poly SLO Antioch UniversityAntioch University
Middle School PartnersMiddle School Partners
Lompoc Valley Middle SchoolLompoc Valley Middle School
Vandenberg Middle SchoolVandenberg Middle School
Business PartnersBusiness Partners
Lompoc Chamber of CommerceLompoc Chamber of Commerce
Lompoc Valley Women in ChambersLompoc Valley Women in Chambers
Rotary International – LompocRotary International – Lompoc
Lompoc Valley Medical CenterLompoc Valley Medical Center
City of LompocCity of Lompoc
Our BusinessOur Business
Marketing / Sales of ProductsMarketing / Sales of Products Lompoc = Valley of Arts & FlowersLompoc = Valley of Arts & Flowers Garden ProductsGarden Products
Expand to Student- Created ProductsExpand to Student- Created Products
Future Business Future Business Leaders of America – Leaders of America – FBLAFBLA
Chapter continuous for over 30 Chapter continuous for over 30 yearsyears
61 paid student members61 paid student members Teach leadership skillsTeach leadership skills Conferences and CompetitionsConferences and Competitions Business toursBusiness tours Community serviceCommunity service Monthly luncheonsMonthly luncheons
Middle Level FBLAMiddle Level FBLA
Demonstration Site GrantDemonstration Site Grant
Both Middle SchoolsBoth Middle Schools
Career Exploration CampCareer Exploration Camp
– Academy students as camp counselorsAcademy students as camp counselors
– FBLA Advisers as teachersFBLA Advisers as teachers
InternshipsInternships
Chamber of CommerceChamber of Commerce– 6 week rotations6 week rotations
VITA ProgramVITA Program Summer CampSummer Camp Workforce Investment BoardWorkforce Investment Board
– Summer Youth Employment JobsSummer Youth Employment Jobs Garden Business – selected Garden Business – selected
positionspositions
ENTREPRENEURSHIP ENTREPRENEURSHIP PROGRAMS Special PROGRAMS Special Opportunities for YouthOpportunities for Youth
1. Orientation to change and opportunities everywhere
2. Student motivation based on opportunity to use personal skills and talents
3. Understanding that success and wealth comes to those who create something that benefits others
4. Belief that entrepreneurship experiences of any kind develop expertise over time
5. Establish entrepreneurship curriculum that provide students with * educational rigor,
* real world relevance, and
* connections to adult world relationships.
SummarySummary
Entrepreneurship is growingEntrepreneurship is growing
Encourages students to problem-Encourages students to problem-
solvesolve
Prepare students for success Prepare students for success – Own businessOwn business
– EmployeeEmployee
– StudentStudent
Email for more infoEmail for more info
Sue CouplandSue Coupland
[email protected]@lusd.org
David DeanDavid Dean
[email protected]@lusd.org
www.lhscash.orgwww.lhscash.org
Printed HandoutPrinted Handout
Next 3 slidesNext 3 slides
Entrepreneurship A Entrepreneurship A Pathway to SuccessPathway to Success
Sue CouplandSue CouplandLompoc High SchoolLompoc High School
CA$H Business AcademyCA$H Business Academy
Entrepreneurship Entrepreneurship ResourcesResources
Consortium for Entrepreneurship Consortium for Entrepreneurship Education – www.entre-ed.orgEducation – www.entre-ed.org
Network For Teaching Network For Teaching Entrepreneurship – http://nfte.com Entrepreneurship – http://nfte.com
Chamber of Commerce – American Chamber of Commerce – American Free Enterprise - Free Enterprise - http://www.freeenterprise.com/center/http://www.freeenterprise.com/center/
Email for more infoEmail for more info
Sue CouplandSue Coupland
[email protected]@lusd.org
www.lhscash.orgwww.lhscash.org
CA$H Business AcademyCA$H Business Academy
Lompoc High SchoolLompoc High School
805-742-2956805-742-2956
Entrepreneurship Entrepreneurship Competitive Competitive OpportunitiesOpportunities FBLA FBLA
NFTENFTE
SAGESAGE
Think QuestThink Quest
MitsubishiMitsubishi
