Febrian Sururi

A2-SMT 6-English For Bussiness

Entrepreneurship and Personal History

Bob Sadino

Crazy Way to

be Rich Person

Introduction

Bob Sadino (born in Lampung, March 9, 1933, age 79 years), or fondly called om Bob, is a Indonesian businessman who do business in the field of food and livestock.

Bob Sadino born from an affluent family. He was the youngest of five children.

When his parents died, Bob was 19 years old when it inherits all family property because the other sibling is already considered an established life.

On many occasions, he was often seen wearing a short-sleeved shirt and shorts that became his trademark.

Bob Sadino Past Event

Bob spent most of his wealth to the world. Along the way, he

stopped in the Netherlands and settled for more than 9 years.

There, he worked in Djakarta Lylod in the city of Amsterdam

and also in Hamburg, Germany.

While living in Holland, Bob met his life partner, Soelami

Soejoed.

Bob Sadino Past Event

In 1967, Bob and his family returned to Indonesia. He brought along his two Mercedes, made in the 1960s.

One of which he sold to buy a plot of land in Kemang, South Jakarta while others keep it save.

After a long stay and live in Indonesia, Bob decided to quit his job because he has the determination to work independently.

Bob Sadino’s Spirit

• first job after leaving the company is renting a Mercedes car he had,

himself becomes the driver. Unfortunately, one day he had an accident

which resulted in his car badly damaged.

• Since no money to fix it, Bob turned the work into a mason. His salary

when it was only Rp.100. He also had been suffering from depression due

to life stressors experienced.

• One day, his friend suggested Bob raising chickens to fight depression. Bob

interested. When raising chickens that appear inspiring entrepreneurship.

He watched the lives of the chickens livestock. He got the inspiration, the

chicken could be fighting for his life, certainly any human can.

Bob Sadino’s Spirit

• As a chicken farmer, Bob and his wife, a few pounds every day selling eggs. Within one and a half years, he and his wife had many customers, especially foreigners, because they speak fluent English. Bob and his wife live in Kemang, Jakarta, where there are many foreigners settled

• Not infrequently the couple insulted customers, babu strangers though. But they mirror themselves, improve services. Drastic changes were to happen to Bob, from a personal feudal servant. After that, over time the silver-haired Bob, became the sole owner of the grocery store (supermarket) Kem Chicks. He always looks simple with a short sleeve shirt and shorts.

Bob Sadino Entrepreneurship • Bob supermarket business is growing rapidly, reaching into

agribusiness, especially horticulture, managing vegetable gardens for the consumption of foreigners in Indonesia. Because of that he also formed a partnership with farmers in some areas.

• Bob believes that every successful step always begins failures. Entrepreneurial journey was not as smooth as it seems. He and his wife are turned upside down. For him money is not the number one. The important thing is the willingness, commitment, daring search and seize opportunities.

• In the mind of someone doing something develops, plans do not always have the raw and rigid, that is in a person is the development of what he had done. Weaknesses of many people, too much thinking to make a plan so that he did not immediately step. "The most important action," said Bob.

Bob Sadino Entrepreneurship

• Bob The success is inseparable from ignorance, so he immediately jumped into the field. After ups and downs, Bob skilled and master the art. The process is different from the prevalence of successful Bob, it should start from the science, then practice, then a skilled and professional.

• According to Bob, a lot of people starting from the knowledge, thinking and acting all-powerful, arrogant, because they feel have a science than others.

• While Bob was always flexible to customers, listen to suggestions and customer complaints. With an attitude like that Bob won sympathy and customers to create market. According to Bob, customer satisfaction will create self-gratification. So he always tried his best to serve customers.

• Bob put his company like a family. All family members must be mutual respect Kem Chicks, nothing major, all have functions and powers.

Bob Sadino’s Succesfull

• To calm the mind, Bob received the gift of 50 chickens race of

acquaintances, Sri Mulyono Herlambang. From here Bob

uphill: He managed to become the sole owner and

entrepreneur Kem Chicks vegetable farming hydroponic

system. Then there Kem Food, meat processing plant in

Pulogadung, and a "stall" shaslik in Blok M, Kebayoran Baru,

Jakarta. Note the beginning of 1985 showed, on average per

month the company Bob sells 40 to 50 tons of fresh meat, 60

to 70 tons of processed meat, and 100 tons of fresh

vegetables.

Bob Sadino’s Succesfull

• "I'm living a fantasy," said Bob describes its business success. Father of two children and then gives an example of the results of his fantasies, kale can sell Rp 1,000 per kilogram. "Wherever there was no one selling kale with the price that much," said Bob.

• Om Bob, did not want to move out of the food business. For him, the field now practiced endless. Because he did not want to fantasize that stuff.

Conclusion

Nobody one who try something and directly be

SUCCESS, there are many challenges come to our life.

Don’t be afraid to fail, because failure can motivate us

to be success. DON’T GIVE UP and don’t be afraid to

fail, get your future !!

Thank You

for Your Attention