Entrepreneurial Pursuit: Reposition for Advantage

An Educational Opportunity Informed by Advertising and Media

Current Entrepreneurial Practice Millennial Mindset

Under Armour

Panera Bread

Words, Ideas, Story Etymology and politics – Redskins, Bully for you, Rush

NPR - Capitalism

Problem as opportunity Fact Value Policy

Strategy The Richards Group Firestone and Ford Motel 6

3 Kinds of Story

Reveal how things work - Describe the way things are - What to do about them – This is where entrepreneurial

pursuit can make an impact

Attractive Entrepreneurism Food – repurposed to feed the hungry

Wood – salvaged for sustainable practice

Water – the original source of American power, green, pure

Working with the Media Agenda setting –

Feeding frenzy –

Cultivation -

Cross-Disciplinary Projects Who is this man? - ACM The misnomer – TFT Non-Profit partnership- DWTAS

Education Enlightened by Faith Malcolm Gladwell Parables Biblical Mandate