entrepreneur! london 2012 slideshare
DESCRIPTION
When do you decide to become an Entrepreneur? - London Youth ForumRoyal Borough of Kensington & Chelsea - Jan '12TRANSCRIPT
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Entrepreneur! Why? How? What?
Sunday 29 January 12
Erik Scarcia Comsigliere
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Agenda
• Introduction • Choices • Story(Why?) • Methods(How?) • Solutions(What?) • Wrap-Up
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Introduction
• Who’s Erik? • Who are you? • What do we expect? • What can you expect?
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Find the Entrepreneur!
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Erik
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Entrepreneur?
Is an owner of a business who makes money through risk and initiative.
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Succes?
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Visualize Success!
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Choices & Questions
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It takes courage to make good choices
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Chaos
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Real Or Fake?
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Cool Or Cool?
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Hut or Iglo?
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Tools or Tools?
What if you were 3?
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Up or down?
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Digital? Or Analogue?
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Quality or bu(r)gger
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Or be a burger…
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Choose!
This one contains an iPad!
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!Pirate? or navy? • Freedom • Self-reliance • Responsability
• Creation
• Flexibility • Uncertainty!
• Entrepreneur
• Compliancy
• Part of a system
• Routine & rules
• Keeping
• Planning
• Uncertainty!
• Manager
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Who do you want to be?
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1. Ridicule
2. Discussion
3. Adaption
Every idea meets ‘RDA’…
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Story/Why?
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Why?
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What’s your drive ?
Introvert
Thinking
Feeling
Extravert
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What’s your drive ?
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Why, How, What ?
Why?
How?
What?
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Apple ?
Why? Everything we do we believe in challenging the status quo… How? By beautiful design, simple to use and user-friendly What? “We just happen to make great computers…wanna buy one?”
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Every story needs backing…
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The Value-Triangle
R
C E
Value
Ability to create relationships
Ability to Execute & Deliver
Ability to create Contributions
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Methods?
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Business?
Buy
Create
Sell OR +
Product
Service
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K.I.S.S.!!!
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Business Model Canvas
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BMC-Example
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Priorities?
Priority
Importance
Urgency
+
+ -
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The Cloud
Trust it, Add value to it & use it!
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The Crowd
Where are you?
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Reaching The Crowd
Use smart & free tools!
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Bullshit-Filter
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Be Disruptive!
Make people talk about you!
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Bring your A-team!
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What?
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Hedgehog-Concept What shall I do?
$
What am I passionate about?
What kind of (sellable) Solutions can I create?
What am I best at?
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Consider this when designing your solutions Rank the senses!
Gaming „Seeing, Hearing, feeling,
interacting“
Video „Seeing & Hearing“.
Pictures „Seeing“
Experience „Seeing, hearing, feeling“
Audio „Hearing“
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Design?
Context
Functionality -
+
+
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Look from different angles…
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Be original! (Out-of the-box)
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Surprise!
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The Elevator-Pitch
• What do you do? • What ‘problem’ do you solve? • Why should they hire/buy from
you? • Why should I Care?
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Let’s go modelling!
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Summary
• Introduction • Choices • Story(Why?) • Methods(How?) • Products(What?)
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Choices:
• Entrepreneur or manager? • Made the right choices? • Willing to take risk? Take initiative
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Story:
• Is everything in sync with my WHW?
• Does it sound ok? • Does it look attractive/persuasive? • Would you bet on it?
• Does it make people happy? • Does it hurt people? How bad? Is it
fixable?;-)
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Methods:
• Are my goals S.M.A.R.T? • Have I set the right Priorities? • Business Model Canvas? • Does it pass the bullshit-filter? • Do you have your A-Team?
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Solutions:
• Did the ‘Hedgehog’? • Which senses ‘touched’? • Design ok?(Context x functionality) • Looked from all angles? • Original, Remarkable, Surprise? • Elevator pitch right?
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Free Quicky!
• Google-Tools • Wordpress • Dropbox • Evernote • Youtube • Mail me! ;-)
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Remember…
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Remember…
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Remember…
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Wrap-up!
Small things can have a big impact!
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You!
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Entrepreneur - Resources Badaboom Rockwell extra bold Sketch Rockwell
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General
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Choices & Questions
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Why?
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How?
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What?
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Work --Sheets Entrepre
neur!
Use these sheets wisely Just
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Choices & Options
Le# Right
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Your Drive?
Introvert
Thinking
Extravert
Feeling
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Why/How/What?
?
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Value-Triangle?
R C E
Relation Contribution Execution
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Goals? S.M.A.R.T.
Specific (Clear?)
Measurable (Planning?)
Attainable (Doable?)
Relevant (Important?)
Time-bound (When ready?)
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Priorities?
Urgent & Important
Not Urgent & Not Important
Not Urgent & Important
Urgent & Not Important
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Business Model?
Costs
Customer- Segments
Relations Value Proposition
Channels Resources
Activities Partners
Revenues
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What? (Hedgehog)
$
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What? (Hedgehog)
$
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Design?
Nice & useless
Not nice & useful
Nice & useful
Not nice & useless