entrepreneur education – your website is a spider web

Entrepreneur Education – Your Website is a Spider

Web

Perfect Marketing Equation© All Rights Reserved.

How do you use your website?

www.perfectmarketingequation.com © All Rights Reserved.

Years ago the world wide web sprung up and business owners started taking their stake in the

online world. When you had your own piece of the Internet real estate it meant you had a real business, it was like a business card, only better

and much more expensive.


A website has become more than a credibility piece – it’s a major hub for business, in fact many businesses thrive

solely with an online presence.


A spider builds it’s web near a light where bugs fly around – waiting for one to fly near. One little touch to the sticky web and the bug is trapped –

the spider gets a meal.


I want you to think of your website as a spider web – a place for you to “trap” your prospect so to speak.

Only your prospect won’t reach their demise, instead they’re going to be

pulled into a web of information, solutions to their problems, and/or

great things to purchase.


What I love about spiders is they understand their target. They

know where they hang out and that’s where they build their

web. They know what the downfalls or weaknesses of their

target is- they leverage that information for survival.


What I don’t love about spiders is they wait. They wait for their target market to come to them, which is a little too passive for my liking. Instead of waiting for my target to just stumble upon me, I prefer to attract them to

me, more purposefully.


Your Website is a Tool, Use It


Use your website as a spider web to attract your target market to you, what you

want to capture however, is their email address. Email

addresses are the new currency.


If you grow your list, you grow your sales, grow your

sales, you grow your business. Your list is the key

to growth. Yet so many businesses fail to capitalize

on it.


When your target gets to your website do they immediately see what they need?

Does your website speak their language or yours?

Is there a place on your website right upfront for them to sign up for your list? How are you attracting them to sign up?


Attract Your Prey


It’s incredibly crucial that you choose an ideal client. You can’t market to everyone

successfully. When you choose to market to everyone, your

efforts have to be very generic.


Generic marketing is like trying to have a conversation at a very loud party with someone that’s

standing all the way on the other side of the room. They

can’t hear you – there’s just too much noise.


When you know your target market, what their needs are, and what your role is in filling

them – you’re empowered. You’re empowered with an incredible tool called niche

marketing.


A niche market is the subset of the market on which a specific product is focusing. The market niche defines

the product features aimed at satisfying specific market needs, as well as the price range, production

quality and the demographics that is intended to impact.


Your room of people is much smaller which means you can

be heard better. It also means you can stand out

better.


After all, this world is noisy. Very noisy! People have

information slung at them left and right, how can you get through that? You use

niche marketing as a filter.


When you choose a niche market you can build a website that speaks

directly to your target. A website should never be about what you want to say. Instead, it should be about what your target market

needs to hear.


People blame a sluggish economy for so much. Truth is, your hardship is a little more

complicated than that. The way we communicate has

significantly changed. If the way you do business has stayed the

same – of course there’s struggle.


I challenge you to take a real look at your website. How is it serving your business? Is it just

an over-priced brochure? It’s supposed to create leads for

your business. Does it speak to your target market? How are you using it to grow your list?


What’s your plan of action?



I hope you found this slideshow helpful in your business please visit me at perfectmarketingequation.com and download my Free Ebook that contains a step-by-step plan to grow a profitable business. The very strategy I use in my own business.

Tammy Hawk-Bridges is an author, entrepreneur mentor and marketing strategist. She provides education and marketing training for entrepreneurs. Connect with her on Twitter @thawkbridges.