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KAOR-FM Station Information

KAOR is a non-commercial radio station on the University of South Dakota (USD) Campus. The station’s signal is located at 91.1 on the FM radio dial.

Non-Commercial Radio: Licensed by the Federal Communications Commission (FCC), KAOR is classified as a non-commercial, educational station. This means we are unable to conduct contests or broadcast traditional advertisements. However, like public radio and television stations, we do accept underwriting for both general and specific programming.

Broadcast Area: Our signal reaches the entire USD campus and community of Vermillion, with some coverage in rural Clay and Union counties. The station has been on the air since 1985.

Audience: KAOR’s listeners are as eclectic as its programming and includes students and faculty on the USD campus as well as residents of the Vermillion community and surrounding areas. In addition, KAOR is played on KYOT when Coyote News is not broadcasting. Based on recent census and enrollment data, KAOR has a potential audience of more than 20,000 listeners.

Programming: KAOR offers an eclectic mix of music, talk, news, and sports programs. Students determine the content of the programs that they produce and/or host, working with a broadcast promotional clock. Music ranges from current popular music to alternative bands, and from classic rock to traditional and contemporary country.

Management: KAOR is managed and operated by students, with support and advising provided by a broadcast engineer and a faculty member within the Media & Journalism program on the USD campus.

Hours of Operation: KAOR is on the air 24 hours a day throughout the calendar year.

Social Media: KAOR has a presence on both Facebook and Twitter. Individual programs broadcast on the station may also have Facebook,

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Twitter, and other social media accounts. KAOR also has a website, which is currently being updated.

Contact Information:Joshua Earl, KAOR Promotions Director, [email protected] Hagedorn, KAOR Assistant Promotions Director, [email protected] Janet Davison, KAOR Faculty Adviser, [email protected] Bryant, KAOR Station Manager, [email protected]

All phone calls should be directed to the USD Department of Media & Journalism office at 605-677-5477. These will then be forwarded to one of the above-mentioned KAOR staff members.

Any questions or comments regarding any portion of this packet can be addressed to any of the listed contacts. Details available upon request.

KAOR-FM BENEFITS TO UNDERWRITING

The benefits to underwriting are very similar to traditional advertising. There are some fundamental differences between the two, however. Because of FCC rulings for non-commercial radio stations, KAOR cannot make calls to action, discuss financial details, or compare businesses/products in its promotions. However, there is still plenty that can be gained from underwriting with KAOR. Awareness of your brand/product/business is the obvious benefit. It is difficult to sell products if people don’t realize you are there, and KAOR would be extremely happy to assist you in that regard. In addition, KAOR’s underwriting rates are generally lower than the vast majority of other media options, in some cases significantly lower. Finally, by getting underwriting now, your business gains priority with renewals in the future. With renewals, the rates currently quoted will not change; if, for example, the package you select is $100 right now and you opt to renew for another semester with that same package, your price will remain the same regardless of any changes to the rates. Put another way, prices agreed to are grandfathered in.

The underwriting agreement allows for a mutually beneficial arrangement because KAOR listeners are your target market and your support benefits the students in the station. We want to get you to your demographic(s). In fact, I hope every time your promotion airs on our station, 50 people run to your business. I cannot guarantee that would

mailto:[email protected]




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happen, but the potential is there. Your underwriting not only benefits your organization, but you are also providing support for the station and its operations. The student staff at KAOR is unpaid, and as such underwriting investment will not be used to pay someone’s salary.

I recognize the informality to this proposal, but I just want to point out how important this is to us. Thank you for your consideration, and I would be glad to discuss any questions/concerns you have.

Sincerely,Joshua Ryan Earl




KAOR-FM SEMESTER PACKAGESPer-day estimates are based on 130 days, which is the approximate length of 1 semester and breaks.

COYOTE STANDARD PACKAGE:$100 per semester:-- Underwriting spots are run once every morning (8am-11am), once every afternoon (11am-3pm), and once every evening (3pm-10pm), excluding sporting events.-- In the case of a sporting event total spots per day would remain the same, but the timing may change as necessary. The changed time would still be during those typical day hours.-- In summation, 3 spots per day.-- Approximately $0.77 per day.





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COYOTE DELUXE PACKAGE:$150 per semester:-- Underwriting spots are run twice every morning (8am-11am), twice every afternoon (11am-3pm), and twice every evening (3pm-10pm), excluding sporting events.-- In the case of a sporting event total spots per day would remain the same, but the timing may change as necessary. The changed time would still be during those typical day hours.-- In summation, 6 spots per day.-- Approximately $1.15 per day.

GO YOTES STANDARD PACKAGE:$125 per semester:-- Includes COYOTE STANDARD PACKAGE, plus:-- Three live reads during all KAOR-produced sporting events covered on 91.1 Coyote Radio, airing once during pregame, once during the game itself, and once during postgame of each sporting event. This would include (if covered):

Football Men’s Basketball Women’s Basketball USD Volleyball Intramural Championships TKE Fight Night USD Club Baseball USD Softball USD Soccer

-- Coverage of these events varies. Details available upon request.-- Approximately $0.96 per day.GO YOTES DELUXE PACKAGE:$175 per semester:-- Includes COYOTE STANDARD PACKAGE, plus:-- Three live reads during all KAOR-produced sporting events covered on 91.1 Coyote Radio, airing once during pregame, once during the game itself, and once during postgame of each sporting event. This would include (if covered):

Football Men’s Basketball Women’s Basketball USD Volleyball Intramural Championships TKE Fight Night USD Club Baseball

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USD Softball USD Soccer

-- Coverage of these events varies. Details available upon request.-- Approximately $1.35 per day.

Contact Information:Joshua Earl, KAOR Promotions Director, [email protected] Hagedorn, KAOR Assistant Promotions Director, [email protected] Davison, KAOR Faculty Adviser, [email protected] Bryant, KAOR Station Manager, [email protected]







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KAOR-FM CALENDAR-YEAR PACKAGES Per-day estimates are based on 365 days.

COYOTE STANDARD PACKAGE:$175 per year:-- Underwriting spots are run once every morning (8am-11am), once every afternoon (11am-3pm), and once every evening (3pm-10pm), excluding sporting events.-- In the case of a sporting event total spots per day would remain the same, but the timing may change as necessary. The changed time would still be during those typical day hours.-- In summation, 3 spots per day.-- Approximately $0.48 per day.

COYOTE DELUXE PACKAGE:$275 per year:-- Underwriting spots are run twice every morning (8am-11am), twice every afternoon (11am-3pm), and twice every evening (3pm-10pm), excluding sporting events.-- In the case of a sporting event total spots per day would remain the same, but the timing may change as necessary. The changed time would still be during those typical day hours.-- In summation, 6 spots per day.-- Approximately $0.75 per day.

GO YOTES STANDARD PACKAGE:$225 per year:-- Includes COYOTE STANDARD PACKAGE, plus:-- Three live reads during all KAOR-produced sporting events covered on 91.1 Coyote Radio, airing once during pregame, once during the game itself, and once during postgame of each sporting event. This would include (if covered):

Football Men’s Basketball Women’s Basketball USD Volleyball Intramural Championships

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TKE Fight Night USD Club Baseball USD Softball USD Soccer

-- Coverage of these events varies. Details available upon request.-- Approximately $0.62 per day.GO YOTES DELUXE PACKAGE:$325 per year:-- Includes COYOTE STANDARD PACKAGE, plus:-- Three live reads during all KAOR-produced sporting events covered on 91.1 Coyote Radio, airing once during pregame, once during the game itself, and once during postgame of each sporting event. This would include (if covered):

Football Men’s Basketball Women’s Basketball USD Volleyball Intramural Championships TKE Fight Night USD Club Baseball USD Softball USD Soccer

-- Coverage of these events varies. Details available upon request.-- Approximately $0.89 per day.








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KAOR-FMCONTRACT DETAILS

Thank you for sponsoring programming on KAOR-FM, USD’s student radio station, through your underwriting support. Information regarding payment and terms of contract is listed below:

1. Payments All underwriting for KAOR must be prepaid. Sponsorship announcements will not air until a check is received from the underwriter. Payment is required in advance of the first airdate for the sponsor’s spot. Checks should be made out to “KAOR,” with the business name and package title noted in the memo. Payment may be mailed or dropped off in person to the following address:

KAOR-FMAl Neuharth Media Center, Room 205414 E. Clark St.Vermillion, SD 57069

2. Term of Contract The term of underwriting contracts for KAOR-FM is negotiable. Underwriters may opt for single-semester or calendar-year-long contract periods. Other options also are negotiable on a case-by-case basis. Contract renewal requests, along with any questions regarding terms/rates, should be made directly to:

Joshua Earl, KAOR Promotions Director, [email protected]

On behalf of the students and faculty of KAOR-FM, thank you for supporting the station!


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KAOR-FM CONTRACT

Thank you for sponsoring programming on KAOR-FM, USD’s student radio station, through your underwriting support. Payment and terms of contract are listed below:

Underwriting agreement between KAOR-FM, 91.1, and ______________________________.KAOR-FM agrees to provide _______ underwriting announcements per day for the above named party on the station’s airwaves for the following dates: __________________________________________________________________, in exchange for the amount of $ _______________________________. KAOR-FM also agrees to provide _______ underwriting announcements per sporting event broadcast on the station’s airwaves for the aforementioned dates.





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Signed on this date: _________________________________________

KAOR-FM Representative: _________________________________________________

Underwriter Representative: ________________________________________________








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