1. Internet Marketing Recommendation Peter Hughes MKTG 404 - 2M April/24/2012

2. Perspective Why is Internet Marketing Important? Email 107 trillion Emails sent in 2010. 294 billion Average number of emails sent per day. 2.9 billion Email accounts worldwide. Websites 255 million Websites as of December 2010. 21.4 million New websites in 2010.

3. Perspective Why is Internet Marketing Important? Internet Users 1.97 billion Internet users worldwide (June 2010) 266.2 million Internet users in North America. Social Media 152 million The number of blogs on the Internet 25 billion Number of sent tweets on Twitter in 2010 600 million People on Facebook at the end of 2010.

4. Overview Blog Persona Blog Posts Social Media Performance Summary

5. Blog What is the blog about? Entertainment Ward Latest & Greatest in the world of entertainment Why I chose this topic? Great Topic for a blog Interested in Entertainment Newsworthy Fun to write

6. Persona Name: John Smith Age: 20 College Student & Works Part-Time Main interest in Entertainment Likes to keep up with latest news, release dates and reviews Experienced in Social Media usage

7. Blog Topics Superbowl XLVI - New York Giants vs New England Patriots Van Halen - A Different Kind of Truth The Amazing Spider-Man Trailer The Walking Dead Mid-Season Premiere The Avengers Movie Trailer The Simpsons 22 Short Films about Springfield South Park (16th Season Premiere) Reverse Cowgirl The Walking Dead (Season 2 Finale) Beside The Dying Fire Kiss & Mtley Cre Co-Headlining Tour in "The Tour" 2012 WWE Wrestlemania 28 - Once in a Lifetime South Park - Butters Stotch "The Inner Child DragonForce - The Power Within

8. Social Media Facebook http://www.facebook.com/EntertainmentWard Twitter https://twitter.com/#!/entertainward YouTube http://www.youtube.com/user/EntertainmentWard Pinterest http://pinterest.com/EntertainWard/

9. Summary Blog 667 Visits 543 Unique 81.40% New 18.59% Returning 1,529 Pageviews 30 countries visited Traffic Types 71.96% referral 18.89% direct 9.41% organic Top Sources Reddit, Direct & Facebook

10. Facebook Insights Facebook 64 Likes 6 People Talking about 172 total reach Built huge amount of traffic to the blog

11. Summary Twitter 72 Followers 109 Following 102 Tweets Did not help build traffic to blog

12. Summary YouTube 13 Videos 6 Views 3 Subscribers Did not help build traffic to blog

13. Summary Pinterest 10 Followers 13 Following 4 Boards 41 Pins Did not help build traffic to blog

14. Summary Hudspot Grader Received great scores Fluctuated through the semester Helped to show the progress of the blog and what to fix

15. Business Review Key Learnings/Indicated Actions Blog Facebook Twitter YouTube Pinterest Social Bookmarks Reddit & Digg

16. Key Learnings: Blog Positive Results Steady climb in visits from week 8-14 with 667 visits in total Traffic Types 71.96% referral (Mostly from Reddit & Facebook) 18.89% direct 1,529 total pageviews & 2.29 Pages per visits Average Time on site 00:04:20 Gained 7 Subscribers to blog Negative Results Bounce rate of 69.57%

17. Indicated Actions: Blog Increase Social media use to: Build awareness Interact with visitors Post consistently Content is key Include tags and keywords in each post Write for SEO to stay on top of search engines Create videos that relate to blog so visitors stay on blog longer to increase the bounce rate

18. Key Learnings: Facebook Positive Results Steady increase in likes, which totaled 64 Peak total people talking about page was 19 Peak total weekly total reach was 389 Huge audience that built lots of traffic to my blog Negative Results Lost a few likes from my page

19. Indicated Actions: Facebook Post more often to: Build conversation on page Reach a wider audience Post on other pages to: Build awareness to people who have no relation to the blog Tie in other social media elements to have consistency and create versatility

20. Key Learning: Twitter Positive Results Tweeted 102 times Following 109 accounts Steady increase of followers with a total of 72 followers Including Johnny Solinger of the band Skid Row Negative Results Did not build traffic to the blog Lost several followers from page

21. Indicated Actions: Twitter Tweet more often: One tweet per day is not enough to gain extra followers or build awareness Engage with other Twitter pages by: Retweeting Tweets Mentioning other pages Make better use of Hashtags

22. Key Learning: YouTube Positive Results With little time spent on the YouTube page: Gained a total of 3 subscribers Had 13 videos in favourites playlist Had 6 views Negative Results Did not build traffic to the blog Minimal time spent on YouTube page

23. Indicated Actions: YouTube Create video blogs Create videos that relate to the blog Create several playlists so each different form of entertainment has its own Like and favourite videos that relate to the blog Spend time on YouTube to build an audience that can be referred to the blog

24. Key Learnings: Pinterest Positive Results Gained a total of 10 followers Followed 13 other users 4 separate boards for different types of entertainment With a total of 41 Pins. Negative Results Did not build traffic to the blog

25. Indicated Actions: Pinterest Spend time on Pinterest Create own pins so others can repin them to their boards to build awareness to the blog Pin more often so boards are regularly updated with new content

26. Key Learnings: Social Bookmarks Positive Results Positive Results Gained huge amount Gained several of traffic to the blog Facebook shares and with a total of 264 Twitter retweets from referrals Digg users. Negative Results Negative Results Did not add to or Did not build much create conversations traffic to the blog with other Reddit users

27. Indicated Actions: Social Bookmarks Contribute to conversations to build more awareness to the blog Retweet and share other users post on Facebook, so they may do the same Spend more time on social bookmarking sites to build awareness and create conversations with other users

28. Recommendations Website Blog SEO Pay Per Click ads Display ads Social Media Affiliate Marketing Press Release Email Marketing Mobile Marketing

29. Recommendations Website: No plans for a website because this is a stand alone blog where all the information that is needed will be. Blog: No changes will be made to the blog, except for more content posted on a regular basis Search Engine Optimization Strategies: Include labels in each post that relate to the keywords for the blog Include inbound & outbound links in posts

30. Recommendations Pay Per Click ads: These ads will appear on sites such as Google and Yahoo. The average cost per click for the ads is $0.50. Keywords Include: Entertainment, Movies, Television, Music, Games, Comics, Sports, Latest news, New releases

31. Recommendations Display Ads: Used to attract people to build awareness to the blog Top 10 websites to put display ads: YouTube Billboard Comedy Central Cracked Aint It Cool News Huffington Post ET online IMDB IGN WWE

32. Recommendations Social Media: There is a social media campaign already in place to build awareness and traffic Campaign Includes: Facebook Twitter YouTube Pinterest Social Bookmarking sites Affiliate Marketing: Does not apply to my business

33. Recommendations Social Media Press Releases: New press release at the beginning of each month Help to keep visitors up to date with all the new content that will be posted for the month

34. Recommendations Email Marketing: New email sent out to email subscribers at the beginning on each month Let subscribers know about upcoming content and interact with the blog

35. Recommendation Mobile Marketing: Tabs for each social media element of the marketing campaign Users can read each blog post directly from the app Users can also share information on social media websites

36. Rationale SEO strategies will help more people find my blog due to being near the top of search engines Only change to the blog that is needed is more consistent posting PPC and Display ads are great tools to push traffic from other websites to the blog Social Media will have one consistent message and build awareness of the blog Press Releases & Email Marketing are great tools to keep viewers up to date with the latest content and information Mobile Marketing allows access to the blog from anywhere and will be a major force in marketing in the coming years

37. Thanks for listening to my presentation Peter Hughes MKTG 404 - 2M April/24/2012