Cox Enterprises: Living the Case StudyFrom Communications to Collaboration

Sept 1, 2010

22

Cox Enterprises

Television stations, digital media,

newspapers, advertising sales rep firms

and Cox Radio, Inc.

Online automotive classifieds

Cable TV distribution, telephone, high-speed

Internet access, commercial telecommunications

& advertising solutions

Internet operations:

Vehicle auctions, repair and certification services,

and web-based technology

products

33

Our Focus

44

Information Technology at Cox (circa 2000)

Information technology has traditionally aligned with company culture of local control and autonomy

PeopleSoft implemented to replace aging HP3000 financial system in 1998 First internal enterprise technology platform

Corporate communications and Human Resources groups began to express desire to deliver services and information to diverse employee population Open Enrollment for 45000 employees benefit’s eligible

55

CEI Portal Evolution 2002 -

2006

First gen. portal

My Xchange

Plumtree Enterprise Portal Technology

66

CEI Portal Evolution Today

Transactional and information portal

Technology foundation – Oracle Webcenter Interaction / Universal Content Management

77

Information Technology at Cox (circa 2008)

Multiple acquisitions of foundational portal technology(Plumtree to BEA to Oracle) had cast doubt on technology direction

Cox leadership desired creation of central philosophies for Cox companies, cross divisional programs and messaging

Emerging Web 2.0 / Enterprise 2.0 technology offered intriguing potential for company

88

Roadmap Drivers – Business Need“How can I share information and collaborate

better with people in the divisions and my remote teams?”

“I need capabilities to share information that IT can’t provide today”

“I need to reduce risk and improve the efficiency for managing employees coming on board and exiting the company”

“I need better ways to manage common information that multiple departments need, such Cox location information”

“It takes too long to get information on to InSite and we have little in the way of self service”

“I need to deliver training, best practices and support for the development of communities across the divisions”

99

Roadmap Drivers – “Generation V”

• Unlike previous generations (“Baby Boomers”, “GenX”), the members of Generation V are not defined by age, gender, social demographics or geography.

• They have a preference for the use of digital media channels.

• They believe in active participation in global communities — a conversation rather than a communication.

• They strongly believe in the benefits of collaboration — that "we" is more powerful than "me.“

•Source Gartner, Jan 2008

Blogging Twittering

Subscribing

Searching

Generation V

1010

Who’s Our Audience?

GlobalAudience (66,000)

HQ Audience(5,000)

Holding Company Audience(550)

While there are many subgroups that we target, there are three primary groups.

1111

Communications versus Collaboration Two distinct opportunities and use cases

Communications Platform• Few content authors, large audience of

consumers• Communication’s professional’s create

content• Need to reach enterprise scale with

services and content that span company

• Need content targeting and personalization and analytics for measuring effectiveness – “Push”

Collaboration Platform• Many authors, fewer consumers• Democratized content management

and authoring• Need to support communities of users,

often workgroups or vertical communities within Cox

• Need ability for individuals to personalize their interface, self-elect collaboration communities to join – “Pull”

1212

Roadmap Progression

2010

2008

2000

> Social Networking> People Directory> Enterprise Search> Subscriptions and Alerts> Enterprise SSO and On-boarding> Personal Productivity

> Enterprise Channel> Self Service> Scale to 80,000> Broad focus

> Team Collaboration> Community Building> Teleworking> Document Sharing> CEI Focus

Individual

Team

Enterprise

1313

Collaboration - Current StateProject Resource, Needs to Share Idea

10:00 am

T:\ Drive

11:15 am

???

3:00 pm

Wed, Thu, Fri…And I need a

room.

FRIDAY

Conference Roomin Atlanta

Other Locations

??????

1414

Collaboration - Current StateProject Team, Reviewing Documents

1:15pm

8:15am

I can’t hear you guys. And I still haven’t gotten

the documents.Wait, are you

drawing on the board?

1515

Collaboration - Future StateProject Team, Reviewing Independently

8:30 am

9:25 am 11:50 am

7:00pm

1616

Collaboration – Future StateSites Quickly Created On-Demand

Collaboration Admin

CEI Employee

We could really use a website

for our department

Corporate Departments Project Teams

We can do that pretty quickly

for you.

Collaboration Admin

Governance & Standards

1717

Building & Supporting Communities

Project Teams

Corporate Departments

Cross-Divisional Initiatives

Search: Cox Conserves go

I was thinking of doing posters on ridesharing for our building.

Has anyone had success??

We did some posters on ridesharing last month and

found them to work really well.

Our success was mixed. We only got a small number of

responses.

Thanks! It’s good to know someone has tried it and had

some success.

Go check out the Document Library, I uploaded the PDFs we

used and our Project Plans.

1818

My Alerts

Benefits AlertLast day to enroll! Enroll Online Now >

New Discussion: Requirements Doc

Future of Work

Page 31

1919

The View Ahead

2020

Three major efforts:

InSiteEvolution

Destination for all company

news and information

Gateway to enterprise-wide

services and tools

Introduce user generated

content

Federated Content

Model

Extend Cox News Service (B2B model)

Extend use of corporate to

subsidiary feeds

All content on InSite also

available to subsidiaries as

feeds

Productivity Tools for

CEI

Introduce CEI Dashboard

Integrate Business

Intelligence

Provide ability for CEI

employees to connect and

share

Portal Strategy

#1

#2

#3

2121

Enterprise 2.0 Services Map

2222

Phase 3: SharePoint 2010 Upgrade

2323

Cox Connect Pilot

2424

CIS Innovation Lab Program

How do we create visibility and interest in the new CIS Innovation Lab Program?

Audience: 100+ employees of all ages in CEI CIS

 Collaboration Opportunities: Blogs about various group activities in the I-Lab which allow for direct

feedback and online conversations Joint knowledge development through document management, wikis,

discussions, etc. Idea submissions and associated surveys and ratings to crowd-source

across the organization “Spin-off” sub-groups for more focused collaboration

Connect Opportunities: Learn about the participants including their skills, expertise, and interests Micro- and macro-blogs about an individual’s activities related to

innovation Discover and share information with others via activity feeds

2525

Align Enterprise 2.0 Pilots with communities

After evaluating potential networks for next phase of project, four purpose-driven groups were determined to be candidates for future expansion of Enterprise 2.0 tools: 

Cox Volunteer Group Executive Leadership Program CEI CIS Innovation Lab Program CMG Sales Group

2626

The “Aha Moment” and Innovation "Vision without action is

only a dream.  Action without vision is wasting time. Vision and Action together can change the world!”Nelson Mandela

How can harness the creativity of Cox employees and turn that “vision into action”?

2727

Cox Innovation Sites

CEI Innovation Lab and Watercooler

CMG Digital Software Innovation Lab

AutotraderInnovationGarage

2828

CEI Innovation Lab

2929

Innovation in the Enterprise

Innovationin the

Enterprise

Idea

Concept

Pilot

Service

3030

Takeaways

Company culture and technology have to be aligned and stay aligned

Know your audience

Don’t try to be all things to all people

Social networking models don’t always map to the enterprise

Innovation is the new frontier

Turn ideas into action, innovation into business value