enterprise social media network experiences
DESCRIPTION
What are the challenges companies are seeing when implementing enterprise social networks like Yammer, Socialcast or Jive. What can be some solutions.TRANSCRIPT
Mic Adam
Social Media activities• Awareness Building• Inventory Services• Policy Creation• Training• Monitoring
• Market research
Social & Communication in the Enterprise
Social & Communication in the Enterprise
Our personal life online
Our professional life online
Do you know this feeling?
Social Media in the business worldInternal vs external
Difference between ESN & Public SoME
The power of Internal Social Media
• Recruit, retain & engage employees
• Foster collaboration & enhance productivity
• Enhance product & process innovation
• Break down silo’s
• Increase speed to market
• Improve executive visibility
• Manage and plan for crises
• Build & support internal brand ambassadors
• Improve overall internal communications
Top Goals for Enterprise Social
Social Enterprise Drives Business Value
7 roads to failure of Enterprise Social
• We want “Facebook/LinkedIn” for the Enterprise
• Requirements are not tied to business goals
• We only want to make to the CMS social
• No integration in processes, workflow, etc.
• No business case with the ESN
• No connection to the
external world
• Too many channels
More Points of failure• Initial users:
• Tech & social media savvy
• Meet around the water cooler
• Initial success but quick decline because of yet “another place” to check and keep up to date
• No value of the information
• One business unit driven (e.g. IT, HR, etc.)
• Dilutes internal communication channels
• No training & awareness building
• Lack of champions and ambassadors
• Internal vs external social media usage
• Creation of an adoption plan
• Internal promotion
• Clear direction & communication of why use what and when
• Management participation
• Managing expectations for collaboration & success (not overnight) – measure & communicate
• Implementing necessary cultural changes
Do’s & Don’ts
Do’s
Expect the unexpected in terms of success
Do not predict the way to success... It might be different
Senior management must participate
Be patient
Inappropriate behaviour must ruled out -> policy or guidelines
Don’t’s
Do not sell ESN
Do not look for ROI
Expect ESN will solve
all problems
Do you know/have a Social Media Policy?
http://socialmediagovernance.com/MSFT_Social_Media_Policy.pdf
What gets posted on ESN @ clients
Share stuff (both professionally & personally)
Find solutions & People
Post achievements
CEO posts
Internal events
Metrics that will determine effectiveness of the social channel
Connect with me!
@MICADAM
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MICVADAM
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+32 47850 41 35
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