enterprise social graphing (sps redmond, september 2013)
DESCRIPTION
Presented at SPS Redmond, the opportunity to take the Open Graph concept and extend it to the Enterprise. Social Graphing is more than the relationships between employees, customers, partners and vendors, it's also about all the data that is created as a part of those relationships, both by people and their devices/sensors. Exploring this big data opportunity requires machine learning to help comprehend the innovations that can become new sources of products/services for enterprises.TRANSCRIPT
#SPSRED @nmoneypenny
Enterprise Social Graphing:
The Art of the Possible
#SPSRED @nmoneypenny#SPSRED @nmoneypenny
Why I’m here…Chief Technology Officer
at ManyWorlds, Inc.
Internally responsible for our knowledge infrastructure – defacto CIO
Run the engineering team for Synxi - machine learning engine for personalized knowledge and expertise discovery in SharePoint and other collaborative environments such as Yammer & Tibbr platforms.
Passionate about user adoption and enterprise collaboration & innovation
geek
Technology forecasting and strategy manager at Shell, consulted at many Fortune 100 companies since
20 patents in adaptive systems
Naomi Moneypenny [email protected]
2700+ followers on Twitter
3+3 dogs Astrophysicist
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What We Will Cover
• What Is Social Graphing?• Why Is Social Graphing Relevant to the
Enterprise?
• Apps Overview• Use Cases
• The Future
@nmoneypenny wwww.Synxi.com
Line chart showing Social > Email
SOCIAL NETWORKING
# u
sers
2009
Sources: Comscore, Forrester Research
Line chart showing Social > Email
time
Tim
e s
pen
t on
line
PORTALS
SOCIAL NETWORKING
2011
The Communications Technology Revolution• Fueled by mobile technology, more people are
now using social networking websites than email or web portals.
time
› 800 million Facebook users with over 100 billion connections
› 300 million Twitter users with 1 billion tweets every 4 days
› 488 million mobile devices v 417 million PCs shipped in 2011
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Why Enterprise Social?
28 hoursTime each week spent by knowledge workers writing e-mails, searching for information and collaborating internally
90% Proportion of companies that report some business benefit from them
70%
Proportion of companies using social technologies
20-25% Potential improvement possible in knowledge worker productivity
Source: McKinsey
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Learning Revolution
It’s all about adaptability – how efficiently we can change and learn, continuously
The biggest companies in an industry have the largest chance of disruption
Source: Deloitte
“The ability to learn faster than your competitors may be the only
sustainable competitive advantage.”
- Arie de Geus, The Living Company
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Social Graphing isn’t new…
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Open Graph
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Facebook Graph Search
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Enterprise Social Graphing
User
Documents
Colleagues
Customers & Partners
Org Structure
Apps
Location
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Comment on Users
Only two industries call customers
‘users’…
- drug dealers and IT
Eugene Lee
@nmoneypenny #SPSRIC [email protected]
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SharePointFASTYammerDynamicsData SourcesHDInsight
Relevant applications we can use to put together
Tools
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Apps – SharePoint (The Glue)
20,000 new users a day
$2bn Revenue for 2012
130 Million Users Worldwide
Fastest Growing Product in Microsoft History
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Apps – FAST (Enterprise & Beyond Search)
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Apps - Yammer
© ManyWorlds, Inc
85% Fortune 500
8 MillionUsers $1.2bn
Pubic API Feeds
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Complementarity between Dynamics CRM and SharePoint
Structured & Semi-structured
Data
Social Engagement & Collaboration
Information Evolution &
Storage
Informal Rules Enterprise Search
Across Teams & Domains
Structured Relational
Data
Interactions, Activities &
Tasks
Information Generation &
Analytics
Formalized Processes
Data Query & Filter
Within Teams & Domains
SharePoint
CRM
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Volume
Variety
Velocity
Apps – Where does the data come from?
Relational Data
Big Data
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Value Sources
Making information transparent and usable at hight
frequency
Allow more accurate &
detailed performance info
Enabling segmentation of
customers
Optimize products and services
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Apps: HDInsight
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Use Case: Engine Performance for Engineering Team
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Use Case: Sales & Marketing
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Opportunity for Value
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The Imperative for the Enterprise is Recognized Machine learning is the most significant technology trend.
Computers have to get smarter and anticipate.Kevin Turner, Microsoft COO, July 2012
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Use Case: Personalized Discovery in the Enterprise
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Machine Learning for SharePoint & Yammer
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The Future
• Extension of relationships across the extraprise
• More disparate data streams can be fit into the context of decisioning re : Big Data
• Acceleration of feedback and iteration, consumer to engineering
• Opportunity space to create data rich apps to inform product/service innovation
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Thank you!
• Naomi Moneypenny
• Please email me to get copy of slides with notes:[email protected]
• Other presentations available on Yammer Overview, Yammer+SharePoint, Machine Learning & SharePoint, Communicating Value of SharePoint as a Platform
• www.Synxi.com• @nmoneypenny (I will follow you back on Twitter)