enterprise search, helge legernes, findwise

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© FINDWISE 2008 Beyond text search Søgeløsninger idag og imorgen København 8 oktober 2009

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VidenDanmark afholdt den 8.10.2009 seminar om Enterprise Search Best Practice 2009. Ved seminaret var der præsentationer fra Findwise, Convergens, Scanjour, Metier, COWI og Creuna. Der blev præsenteret en række søgeteknologier: Fast, Google Search Application, Autonomy, Sharepoint. Seminaret blev understøttet af et seminar 2.0 - system. Se hele dokumentationen på http://videndanmark.dk/8-10-Search-2009.441.0.html.

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Page 1: Enterprise Search, Helge Legernes, Findwise

© FINDWISE 2008

Beyond text search

Søgeløsninger idag og imorgenKøbenhavn 8 oktober 2009

Page 2: Enterprise Search, Helge Legernes, Findwise

Agenda

•Findwise•Søg idag – hovedområder og forskjeller•Trender og eksempler•Evt. noe om ROI

Page 3: Enterprise Search, Helge Legernes, Findwise

Findwise

•Etablert 2005•33 Findability spesialister•Etablert i•Danmark•Norge•Sverige•Konsulent selskap som bygger løsninger, basert på enterprise search plattformer, for informasjons intensive virksomheter

We leverage business value with search technology

Your Partner In Finding The Right Information At The Right Time

Page 4: Enterprise Search, Helge Legernes, Findwise

•> 60 Findability projekter•Ekspert kompetanse innen implementasjoner basert på:•Søg produkt plattformer•Open source

Findwise

Page 5: Enterprise Search, Helge Legernes, Findwise

Noen av våre kunder

Page 6: Enterprise Search, Helge Legernes, Findwise

Søg

Page 7: Enterprise Search, Helge Legernes, Findwise

Søg igår

•Tekstbasert•Lite bruker vennlig GUI•Vertikalt

Page 8: Enterprise Search, Helge Legernes, Findwise

Tradisjonelt søg

The Corporation

SITE SEARCH

Intranet Documents

eMail

MailSystem

MAIL SEARCH

RDBMS

ERP, CRM

Legacy Data

Datawarehouse

Datamarts

BI SEARCH

SITE SEARCH

Intranet Documents

CORPORATESEARCH

ECOMMERCESEARCH

Documents

DMS,CMS

DMS SEARCH

• Teknologiorientert

• Vertikalt

• Isolert

Page 9: Enterprise Search, Helge Legernes, Findwise

Søg som integrasjonsplattform

Legacy Data RDBMS Portals RSS Feeds,Data Streams

DMS, CMS, FilesApplications Email Rich Media XML Elements,XPath

Internet

Sökplattform

Options

Mar

ket M

anag

emen

t So

lutio

ns

Ris

k M

anag

emen

t So

lutio

ns

Surv

eilla

nce

&

Enfo

rcem

ent

Solu

tions

Info

rmat

ion

Man

agem

ent

Solu

tions

eCom

mer

ce

Solu

tions

Onl

ine

Med

ia

Solu

tions

Mob

ile S

olut

ions

Cor

pora

te O

pera

tions

So

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ns

Embe

dded

A

pplic

atio

n So

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ns

UNSTRUCTUREDSTRUCTURED

Page 10: Enterprise Search, Helge Legernes, Findwise

MONETIZATION: drive REVENUE / COSTSAVING bycreating unique user experiences that matchcustomers to relevant assets

INFORMATION DISCOVERY: drive EFFECTIVENESS and COLLABORATIONBy creating interactive user experiencesthat match queries to relevant assets

Hovedområder for søg løsninger

Disse områder stiller forskjellig krav til søg

plattformene !

Page 11: Enterprise Search, Helge Legernes, Findwise

•Strukturert og ikke kompleks informasjon•Få informasjons typer•Få datakilder•Faste navigatorer kan brukes•Ikke triviellt å personifisere•All data er ”offentlig” for alle brukere•Brukeren er klar over hva han/hon søger etter•Uinteressant med andre brukere, unntatt ”anbefalinger”

Hva er særeget med søg innen ”monetization” ?

Page 12: Enterprise Search, Helge Legernes, Findwise

•Såvel strukturert som ustrukturert informasjon•Kompleks informasjon•Mange informasjons typer•Mange datakilder•Behov for intelligente navigatorer•Behov for rollebasert søg•Forskjellige behørighets nivåer•Brukeren håper å finne informasjon som kan brukes•Samarbeids parametere (Collaborative elements)

Hva er spesielt med søg innen ”information

discovery” ?

Page 13: Enterprise Search, Helge Legernes, Findwise

Søg- Imorgen

- I fremtiden

Page 14: Enterprise Search, Helge Legernes, Findwise

Beyond textual search – the interactive dialogue

Legacy Data RDBMS Portals RSS Feeds,Data Streams

DMS, CMS, FilesApplications Email Rich Media XML Elements,XPath

Internet

1-2 keywordsLarge # of results

Minimize # of hitsand increase contextualrelevance

Facilitate a dialogue:- Based on realtime contentanalysis- Different kinds ofnavigation techniques- Set of multiple contextual

relevance models

Interacts / guides the user to the information

Page 15: Enterprise Search, Helge Legernes, Findwise

Interactive – collaborative searchvs non interactive search

Different categories of ”heavy duty” ball bearings

Project documentation for projects run with this type of bb

Customers using this type of bbPersonalised search – the

system has stored contextual info. about the user, hence displays relevant information to for user linked to the query(here ball bearings for heavy duty mining machines)

The system keeps track of ”People with knowledge”, regarding the query topic

Page 16: Enterprise Search, Helge Legernes, Findwise

Example: real time analysis of what people are reading

Page 17: Enterprise Search, Helge Legernes, Findwise

•Personalisation / role based search•People with knowledge•Search analytics–analyse the query log

• to understand the user’s INTENT

• for tuning relevance and content sources

Trender idag

User centric

Page 18: Enterprise Search, Helge Legernes, Findwise

•Core technology–Development of more content analysis and index algorithms

– Predictive analysis

•User interaction–Even further interaction

• Understanding the users INTENT

• Understanding form ”where” the user is searching

Fremtiden

We will see a more predictive approach by the search solutions- device- history- role- context

Page 19: Enterprise Search, Helge Legernes, Findwise

•More and more rich media on internet will accelerate the search technology within rich media•From custom-made specialization to commodity•Google – Similar images

• Automatic picture recognition• Metadata• Tags• http://similar-images.googlelabs.com/

•Face recognition in cameras•Will have more 3D on internet•http://photosynth.net/Default.aspx•User driven !•Rich media navigation techniques

Fremtiden

Page 20: Enterprise Search, Helge Legernes, Findwise

Summering hovedtrender

•Mere bruker interaksjon•Mere avanserte dokumentprosserings algoritmer•Søg utvikling mot Rich media

•Hva med cloud computing ?

Page 21: Enterprise Search, Helge Legernes, Findwise

UnderstandIntent

Understandcontent

Facilitatedialogue

Providecontextualrelevance

Bruker sentrisk dialog driven søgning !

Useris king

Page 22: Enterprise Search, Helge Legernes, Findwise

Spørgsmål

Page 23: Enterprise Search, Helge Legernes, Findwise

Helge [email protected]!

Page 24: Enterprise Search, Helge Legernes, Findwise

Dersom mer

tid....

Page 25: Enterprise Search, Helge Legernes, Findwise

Mail PortalMediaLagret data

InternetApplikationer

Ustrukturert dataStrukturert data

RDBMS CMS

Unlock business value tier 1Data Warehouse

Search index Unlock business value tier 2

BETTER BUSINESS OUTCOME

Hva er nytten med søg innen ”information

discovery” ?

Page 26: Enterprise Search, Helge Legernes, Findwise

ROI parametere

•Tidbesparelse•Bruker mindre tid til å søge•Mer gennbruk av data•Samarbeids effekter – Collborative effects•Mer samarbeid•Mer innovasjon•Blandningen av søg innen strukturert og ustrukturert data kan gi feedback til:•Produksjons prosessen•Salgsprosessen

Page 27: Enterprise Search, Helge Legernes, Findwise

Leverandørene

Page 28: Enterprise Search, Helge Legernes, Findwise

Hvordan velge løsning ?

Behov

KällorTeknisk ”miljö”

1

2 3

Page 29: Enterprise Search, Helge Legernes, Findwise

© FINDWISE

KravbildCore search technology

Krav

Produkt

Administrering och analysverktyg

Arkitektur och skalbarhet Leverantören

Konnektivitet och säkerhet

Page 30: Enterprise Search, Helge Legernes, Findwise

CONTENTREFINEMENT

QUERY PROCESSING

SEARCH

RESULT PROCESSING

SEARCH

ST

RU

CT

UR

ED

DA

TAU

NS

TR

UC

TU

RE

DD

ATA

Generic Search Platform Architecture

Capture content from web sites, file servers, databases, content systems, and legacy app’s.

Enrich content for enhanced relevancy, automatic identification of entities, and

semantic scopes.

Index content. Alert users proactively. Preserve context. Flexible schema.

Transform user queries to leverage enhanced relevancy

Apply business rule based ranking to results. Real-time analysis provides

navigators

Page 31: Enterprise Search, Helge Legernes, Findwise

CONTENTREFINEMENT

QUERY PROCESSING

SEARCH

RESULT PROCESSING

SEARCH

ST

RU

CT

UR

ED

DA

TAR

ICH

ME

DIA

UN

ST

RU

CT

UR

ED

DA

TA

Extended Search Platform, for rich media Rich media detection

capabilities

Metadatatools

Speech to textDifferent kinds of scene detections

schemes

Different standalone swIntegrated sw

All with possibilities to import