Business Bulletins 2011 came to an end it gave us pause to re�ect upon the year. Saint John, on the whole, has weathered the global economic storm better than most. Unemployment rates are signi�cantly lower than the provincial and national rates (6.5% in Saint John compared to 8.7% in NB and 7.5% nationally) in large part due to our diversi�ed economy. Progress was made in the Health & Life Sciences Cluster

at Tucker Park where key partners came together to develop branding and a sector growth strategy. ICT received two important boosts: The Think City was launched and Saint John was named one of the world’s Smart21 high tech hot spots. Mining also received good news with the announcement of further investment in potash exploration. As we look to 2012 and beyond we will continue to develop strong value proposi-tions for leads that �ow directly from our local businesses and entrepreneurs.

Attracting new investment | Atlantic Potash Corp.

Shaping tomorrow’s TEAMSOn December 7th, Enterprise Saint John hosted a half-day workforce summit for over 70 key stakehold-ers from the energy and advanced manufacturing sectors. Called “Shaping Tomorrow’s TEAMS,” for The Energy & Advanced Manufacturing Sector, the summit was designed to form a proactive, collective approach to addressing workforce challenges and opportunities. Dr. Linda Druxbury, a professor of business and expert on aging workforce issues from Carlton University was the highly informed and equally entertaining keynote speaker (pictured right). David Campbell, a leading New Brunswick economic development consultant, also presented a regional workforce outlook.

During the months of November and December, Enterprise Saint John hosted 3 domestic and interna-tional investment clients. One of these was Saint John-based Atlantic Potash Corp. who recently announced $4.5 million in further exploration of the Millstream deposit. Since September 2010, Enterprise Saint John has: provided executive brie�ngs, hosted site visits and familiarization tours, helped navigate jurisdictional and regulatory approvals, and connected senior Atlantic Potash Corp. executives with key New Brunswick government o�cials and decision makers. Very positive discussions also continue regarding the downstream manufacturing opportunities that this will present, and we look forward to a second announcement on these in 2012.

Our inspired entrepreneurs:Paula & Ehab RadwanPaula and Ehab Radan �rst approached Enterprise Saint John in the summer of 2011. Over the course of a very busy 6 months, we assisted them in the development of their business plan, �nding real estate and navigating the regulatory process. We also o�ered general counselling and business advice. We are pleased to announce that Paula and Ehab successfully launched their new café, Taste of Egypt, located at 87 King Street. This is another initiative contributing to Saint John’s thriving urban renaissance.

N O V E M B E R / D E C E M B E R 2 0 1 1 A C T I V I T Y U P D A T E Inspiring people, ideas & investment

“If the Millstream mine goes ahead, the Chinese �nancial investment could jump to more than $4 billion.” Keith Attoe, co-chief executive o�cer, Atlantic Potash Corp.

Inspiring potential immigrant investorsIn November and December, Enterprise Saint John hosted 46 potential business immigrants from China, Korea, Vietnam and Bangladesh. That brings the total number to 244 in 2011. Immigrant investors are required to bring at least $125,000 to the community they select. That represents a minimum potential investment of $28,000,000 for the year.

L to R: Premier David Alward with Natural Resources Minister Bruce Northrup and Keith Attoe, co-chief executive o�cer, Atlantic Potash Corp.

“We appreciate all of the guidance and support that Hemant Kumar and Enterprise Saint John have given to us to get Taste Of Egypt open. Saint John is very fortunate to have such a fantastic resource to rely on for business advice. We recommend that anyone who has the drive and dedication to open their own business, to consult with Enterprise Saint John prior to opening. They will help make your dream a reality." Ehab & Paula Radwan, inspired entrepreneurs and owners of Taste of Egypt

Enterprise Saint John receives the Chair’s AwardEnterprise Saint John was honoured to receive the Saint John Board of Trade’s Chair’s Award at the 27th Annual Outstanding Business Achievement Awards on November 30, 2011. John Warrington, Chairman of the Saint John Board of Trade credited Enterprise Saint John for playing a pivotal role in fostering economic development in our Community from supporting a culture of entrepreneurship which leads to more new business starts ups and increased business investment, to supporting our existing businesses through workforce development and expansion initiatives.

Grand Bay-West�eld Quispamsis Rothesay St. Martins Saint John

“It was a great launch to a very important challenge we all face – together we will be able to make a di�erence! Your enthusiasm is infectious and it truly came through in the delivery of an excellent event – thanks again.” Colleen Baxter, J.D. Irving Ltd.

WORKPLACE WELLNESS WORKSHOP ~ Enterprise Saint John is again teaming up with the Heart & Stroke Foundation of NB to help employers create healthy workplaces. Space is limited for this 2-part workshop. For information contact Richard at rpark@enterprisesj.com

BUSINESS PITCH COMPETITION – Step into the room… 2 minutes to pitch your business idea in a “Dragons’ Den” format for a chance to win $1,000. Stay tuned for further details.

BUSINESS PLAN COMPETITION – Attention young entrepreneurs! Enter your business plan for a chance to win cash prizes! Details to be announced soon.

Enterprise Saint John40 King StreetSaint John, NB E2L 1G3

phone 506-658-2877toll tree 1-800-561-2877e-mail info@enterprisesj.comwww.enterprisesj.comwww.saintjohnlifeonyourterms.ca

Join our distribution list info@enterprisesj.comJoin our HR e-letter list gorourke@enterprisesj.com

JAN 18 & 25NOON-1:30

MAR 2012

FEB 2012

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The spirit of entrepreneurshipIn December, 198 students from �ve local high schools created 116 businesses at 3 Christmas markets. This was the 7th year for both KVHS and Simonds High and the 1st year for St. Malachy’s. Enterprise Saint John judged and awarded prizes based on best booth, best product, best sales technique, most pro�table and best business plan. The most pro�table class also won a pizza party. Participating students were from the entrepreneurship and business management classes.

Inspiring people, ideas & investmentN O V E M B E R / D E C E M B E R 2 0 1 1 A C T I V I T Y U P D A T E

Grand Bay-West�eld Quispamsis Rothesay St. Martins Saint John

InvestNB participate in Saint John Day

Inspiring entrepreneursIn the months of November and December, Enterprise Saint John helped:

- 199 students from Saint John High, Simonds High, Rothesay High and Junior Achievement attend seminars about entrepreneurship- 12 interior design and 3 UNBSJ pre-MBA students meet to discuss small business skills- 60 �rst year UNBSJ students participate in a panel discussion about career opportunities and small business - 13 Rothesay High students learn about entrepreneurial opportunities- 65 Simonds High students attend workshops to teach them about product prototypes and pricing strategies

InvestNB is a critically important strategic partner for Enterprise Saint John and the Saint John Community. They serve as the new single point of contact for companies and site selection professionals exploring business location and expansion opportunities in New Brunswick. In December, Enterprise Saint John hosted Robert MacLeod, CEO of InvestNB and their team of senior investment o�cers for Saint John Day.

It began with a community orientation at the Business Resource Centre followed by a presentation by Saint John Industrial Parks. A walking tour highlighted Uptown Saint John’s ICT ecosystem with stops at the City Market, Radian6, Centerbeam, ClinicServer and Mariner in the Red Rose Tea Building. Next stop: Saint John Port Authority for presentations by Stantec and the Port. The group then visited Tucker Park where representatives from Horizon, NBCC, Dalhousie Medicine, UNB and the Saint John Regional Hospital Foundation walked them through the strategic signi�cance of the new allied health and state-of-the-art Dalhousie Medicine New Brunswick facilities. In total, 29 people from Saint John helped showcase commu-nity developments and opportunities to the team of 13 from InvestNB.

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Workshop series inspires entrepreneurs In December, the Emerging Entrepreneur program hosted a series of three workshops for entrepreneurs. The 1st covered important information about opening a business, the 2nd was about marketing and the 3rd was to help entrepreneurs manage and grow their a business. A dozen entrepreneurs attended each session.

Grand opening of Col. Nase BoulevardIn November, Enterprise Saint John’s Board Chair and Sta� attended the grand opening of the new, wide 2.3 km Col. Nase Boulevard in Grand Bay-West�eld. This $8.1 million road and ramps will connect Highway 7 with the hub of Grand Bay-West�eld’s commercial core and provide economic and residential development opportunities for the Town. Enterprise Saint John was active in helping the Town host a public meeting earlier in the year and then more recently developing marketing materials to promote development. The on-line brochure can be viewed at http://enterprisesj.com/real_estate.

Above: Dr. John Steeves demonstrates Dalhousie Medicine New Brunswick’s leading edge telecommunications lecture hall at UNB Saint John.