--Bill Yu

Enterprise Opportunities

with Huawei's Digital

SDP

Case 1: Carrier’s Digital Transformation via Digital SDP

Current situation: Services are developing rapidly. However, the traditional CT MKT dries up. To ensure the service development, transformation is required urgently.

130%Shanghai user

penetration rate

8.4 billionRevenue scale increase

by 10%

45%Ratio of group customer

service revenue

16%Profit margin

Step by step to transformation

Revenue increasing, efficiency improvement, and cost reducing

Multi-domain digital operation transformation

Smart parkGroup customer

service e-commercialization

Smart community Big data M2MOnline channels ...

Shanghai Unicom - Making a Breakthrough More Easily in Enterprise B2B Services

ICT Transformation Solution Architecture of Shanghai Unicom -- From Innovation to Sales

Third-party service integration

API Integration and Exposure API Access Control

Subscription mgmt Order mgmt

Customer service Charging

Product mgmt

Partner mgmt …

Product mgmt Resource mgmt

Invoice mgmtBill mgmtBSS/OSS

Carrier network systemServer template SO engine ...

Group customer Internetized portal (government and enterprise customer, AM, CSC, SI, and SA)

E-commerce portal

Enterprise workbench

Channel product exposure

Campus base

Operation center Maintenance center

Synchronize user, product, billing info; anticipate resources.

Enable or suspend services.

Third-party SaaS application

Server StorageBasic carrier resources

Application Innovation & Aggregation

Digital SDP

Enterprise enter park enjoying turnkey service

Registration• Registration

• Login info

• Account

activation

Sign Contract• License upload

• Online account

bind

• Online contract

One-stop purchase • Access e-commerce portal

• Select service & product

• Online payment & provisioning auto

Convergent ICT service

SaaS Store• OA/Mail

• ERP/

CRM…

Service & product package (product/capability/resource…)

CT on demand • FBB/MBB

• cloud PBX

• VPN…

IT on demand

• Clouded VM/storage

• Cloud desktop…

Typical Scenario of Digital Enterprise: Smart Industry Park

Case 2: OA Application Supported by Digital SDP

Xunmeng OA : From Innovation to Sales

$

SaaS Product+Service

$ XunmengHuawei

Global

Telecom Capabilities FrameworkOperationDigital SDP

User Mgt.

Product Mgt.

Order Mgt.

Buy

Billing

Payment

Promotion Mgt.

Channel

Big Data

Digital SDP Provide following services:

OA Applicatio

n

Digital SDP

IKEA as a reference/worldwide leader of furniture --Arrange multiple rooms of your house

DevOps Center

ComponentsDomain specific

Business Ops CenterCommon

Com

bine

dC

ompo

nent

s

Dig

ital S

DP

Bas

icC

ompo

nent

s

Solu

tions

Multiple Scenarios Supported

DevOps Center Common

Capabilities/Services Center

Telecom

Aggregation

Commerce Delivery

Order Shoppingcart

DigitalContent

Domain specificDigital

EnterpriseMBB

tariffing

IndustrySpecific

GeneralOTT

Business Ops Center

Marketing & Promotion Tool Kits

Partner aggregation Framework

Common

Com

bine

dSe

rvic

es

Deployment/ Versioning

Uni

fied

cons

ole

Logging/Alarming

Service status

Dig

ital S

DP

Bas

icSe

rvic

es

Utilities

Solu

tions

API exposure

DigitalEnterprise

MBBSponsoring

DigitalContent

SmartHome…

Uni

fied

cons

ole

12 Domains， 100+ Capabilities

Capability Center

Basic Service

Telecom CapabilitiesOauth

Industry Capabilities

Digital Service Enablement Common Capabilities

EnablementCloud

Production Aggregation Deal Delivery

ProductChargin

g

Recommend

Present

Settlement

Comments

Rating

Subscription

Loyalty point

Label

Preview

DRM

Infrastructure

Basic Order

Logistics

MiddlewareContract Signing

Registration

App Deployment

App Monitoring

Scale

CombinedService

Combined Order

Digital Service Common Combined Capabilities

Shopping Cart Combined Campaign

Digital Content Domain Combined capabilities

Format Conversion

Payment

Membership

Big Data Analysis

Digital Enterprise Domain Combined

capabilities

Digital Transaction Domain Combined

capabilities

Invoice Service

Service Fulfillmen

tCustomer Reviews

Enterprise Certification

IP Push

User

Content

Favorites

Traffic Purchase

Traffic Exchang

eTraffic distribution

Network

Consume list

Order on-behalf

Top up and order

Pay by somebody

Gift

Streaming

Download

Common CapabilitiesCDN

Decoder

EncoderText Conversion

O&M

OpenIDBillingContextCommunicate Data Location SNS

SearchMaps

OTT Capabilities

…

App migration

Voucher AD

APIopenness

Develop Studio

Modular Design, can be customized 3 ways by 3rd-parties

Messaging Services

Framework

Basic Plugins

Ext Plugins

Ext Plugins

3

2

1

1

2

Change the general framework settings

Extended by developing new Plugins

3 Extended by deploying new modules

Partner can activate or not the message delivery notification for all the channels.

Partner can integrate new Corporate IM plug-in to extend the scope of messaging covered by one API.

Partner integrates new own modules for data security to build solutions.

Copyright©2015 Huawei Technologies Co., Ltd. All Rights Reserved.The information in this document may contain predictive statements including, without limitation, statements regarding the future financial and operating results, future product portfolio, new technology, etc. There are a number of factors that could cause actual results and developments to differ materially from those expressed or implied in the predictive statements. Therefore, such information is provided for reference purpose only and constitutes neither an offer nor an acceptance. Huawei may change the information at any time without notice.

Thank you