enterprise mobility: the year in review with ovum

Enterprise Mobility The Year in Review with Ovum

Richard Absalom | Jimmy Tsang

Introductions

2

Jimmy Tsang Director of Product Marketing

IBM MaaS360

Richard Absalom Senior Analyst

Ovum

#2014EMMReview

1 © Copyright Ovum. All rights reserved. Ovum is part of Informa Group.

About Ovum

• Leading independent global IT & Telecoms Research & Analysis firm

• 150 analysts covering a broad set of technologies and markets

• Provides strategic advice to telecoms operators, IT vendors, service providers, and enterprise IT leaders

• Headquartered in London (UK)

• 3 year history of investment in understanding consumerization behaviors

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Agenda: reviewing our predictions for 2014

Prediction 1: Multi-screening crosses the consumer – enterprise divide

Prediction 3: Mobile apps drive the next phase of enterprise mobility

Prediction 2: Businesses go Mobile First

The maturing enterprise mobility management market

Options for businesses going forward

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Prediction 1: “Multi-screening crosses the consumer – enterprise divide”

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We thought that this scenario…

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… would expand further from the consumer world and into the workplace

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Poll Question

How many computing devices do you think the average employee within your organization uses on a typical working day?

1

2

3

4

5

6 or more

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Did we get it right?

Source Ovum: Employee Mobility Survey 2014, N=5,187

5.8%

35.4% 34.1%

17.3%

4.3% 1.3% 1.9%

0%

10%

20%

30%

40%

0 1 2 3 4 5 6 or more

% o

f all

resp

onde

nts

Number of devices used on a typical working day

How many computing devices do you use for work on a typical working day?

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Employees who use their own devices use more devices overall


26.1%

56.2% 40.0%

20.7% 22.3%

6.0%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

BYOD-ers Non BYOD-ers

% o

f all

resp

onde

nts

How many computing devices do you use for work on a typical working day?

6 or more543210

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BYOD is a fact of life

Source Ovum: Employee Mobility Survey 2014: N = 5,187

68.8% of full-time

employees, who are tablet owners, use

their tablet for work

77.0% of full-time

employees, who are smartphone owners,

use their smartphone for work (not incl.

calls/SMS)

66.4% of full-time

employees, who are laptop owners, use their laptop for work occasionally

69.2% of full-time employees access corporate data

from a personally owned smartphone or

tablet

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BYOD is primarily about using extra, complementary devices – so will continue to drive multi-screening


34.0% 29.9% 34.2%

66.0% 70.1% 65.8%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Smartphone Tablet Laptop

% re

spon

dent

s w

ho u

se th

eir o

wn

devi

ces

for w

ork

I just use this occasionally for workI use this as my primary work device

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Multi-screening is also being driven by Bring Your Own App (BYOA) and file sync & share (FSS)

Source Ovum: Employee Mobility Survey 2013 (N=3,992), 2014 (N=5,187)

34.5% 30.7%

22.1% 26.9%

43.4% 42.5%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2013 2014

% o

f all

resp

onde

nts

I don't use thisI found this application myselfProvided to me by my employer

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43.8%

52.6%

17.6%

17.1%

0% 10% 20% 30% 40% 50% 60%

To communicate with my colleagues

To share documents or communicate between all thedifferent devices I use

My employer's IT department doesn't provide me with theapplication that I need to be able to do my job

I prefer it to the application supplied by my employer

% respondents who find their own File Sync and Share applications

Why are people finding their own FSS applications?


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Prediction 2: “Businesses go Mobile First”

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We thought that mobile would be:

The first point of contact between a business and its customers

The first point of contact between a business and its employees

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We think we’re right (or very close) about the B2C bit at least

By 2017 there will be, in active use across the world:

Almost 3 billion smartphones: companion devices that never leave our side

Almost 2.2 billion PCs and Tablets: powerful and highly portable

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The B2E side has been slower to develop, let’s call this a work in progress: the majority still do not have a corporate phone…

67.2% 64.2% 59.0%

13.2% 12.1%

8.1%

19.5% 23.8% 32.9%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2012 2013 2014

% re

spon

dent

s

Does your employer provide you with any kind of mobile phone?

Corporate smartphoneCorporate dumbphoneNo corporate phone

Source Ovum: Employee Mobility Survey 2012 (N=4,038), 2013 (N=4,371), 2014 (N=5,187)

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… and BYOD policies do not yet make up the gap, so clearly not all businesses are thinking in mobile first terms


30.0% 29.6% 29.4%

64.7% 65.3% 64.4%

5.3% 5.1% 6.2%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Smartphone Tablet Laptop

% re

spon

dent

s w

ho o

wn

a sm

artp

hone

, tab

let o

r la

ptop

Have you signed / agreed to a specific set of terms of use in order to use your personal smartphone, tablet, or laptop at

work?

Don't knowNoYes

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Poll Question

What percentage of employees within your organization are mobilized either through corporate provisioning or BYOD?

0-24%

25-49%

50-74%

75-100%

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We also said that developers will start working with mobile devices in mind first over larger screen form factors

• The idea of Mobile First is resonating with CIOs that we talk with as well – people have their own ideas about what it means exactly

• We’re seeing evidence that Mobile First development is taking hold within the developer community

• We tend to think that with the onset of multi-screening, thinking going forward might not be so much “mobile first” but “API first”

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Prediction 3: “Mobile apps drive the next phase of enterprise mobility”

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We mentioned that apps are already kind of a big deal in the consumer space…

The Apple App Store contains more than 1.2 million available apps

Over 75 billion iOS apps have been downloaded

Almost 1.4 million Android apps available on Google

2.5 billion Android apps downloaded every month – overtaking Apple

The Windows Store now has over 415,000 apps – across PC and mobile

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… and that we expected them to make the move into the enterprise

It makes logical sense that, like devices, apps would follow from the consumer space into the enterprise

Some businesses are already using them to modernize and mobilize business practices – but these organizations are the pioneers

We expect to see this market really pick up over the next 24 months

To this point, enterprise mobility has largely revolved around mobile email. Apps can enable people to perform core tasks outside of email while on the move, representing the next step in the evolution of enterprise mobility

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Poll Question

How many mobile apps does your organization currently make available to employees?

0

1-10

11-25

26-50

50-99

100+

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Did we get it right? Well, we did caveat 24 months… but there is already clear movement


21.5%

11.4%

18.4%

40.5%

8.2%

Does your company provide access to mobile apps that you can use for work, other than email, through a corporate app

store or portal?

Yes - for corporate provided devicesonlyYes - for personally owned devicesonlyYes - for both corporate andpersonally owned devicesNo

I don't know

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Further enterprise investment in apps is planned

13.8%

25.5%

36.0%

20.3%

4.4%

Enterprise IT investment plans around Mobile App Management

Install new or completely replaceTransform (with major modifications)Enhance (with minor modifications)Maintain (in current state)Do not have

Source Ovum: Enterprise Insights Survey 2014, N=5,062

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The maturing enterprise mobility management market

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A complete managed mobility solution has multiple components – addressing the variety of enterprise demand

User

MDM

MAM

MADP

NAC IAM

VDI

TEM

Mobile Device Management

Mobile Application Management

Mobile Application Development Platform

Network Access Control

Identity & Access Management

Telecoms Expense Management

Virtual Desktop Infrastructure

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The supply-side EMM (Enterprise Mobility Management) market is hugely competitive as vendors expand beyond their core areas of expertise

AirWatch by VMware Citrix

Globo

Good Technology

LANDesk

MobileIron

SAP

IBM

SOTI

Symantec

Tangoe

5.0

6.0

7.0

8.0

9.0

1.5 2.5 3.5 4.5 5.5 6.5

Ove

rall

exec

utio

n as

sess

men

t sco

re (s

cale

1‒1

0)

Overall technology assessment score (scale 1‒10)

Source: Ovum Decision Matrix: Selecting an Enterprise Mobility Management Solution, 2014-15

Leader Challenger Follower

Bubble size represents market impact

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Options for businesses going forward

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There is no one-size-fits-all strategy for mobility

Existing employee behavior and demands

Issues to take into account:

Every organization is different, and must find the strategy that best suits their needs

Attitude and approach to data security, and risk

Regional and vertical legislation

The organization’s desire to cut costs…

Or it’s view of mobility as a long-term strategic investment

Ignoring mobility is not an option, but it’s not simply a case of opening up to BYOD

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Different mobility strategies available to employers

Source Ovum: Employee Mobility Survey 2013 (N=4,371), 2014 (N=5,187)

24.8% 31.7%

8.8% 8.8%

26.1% 24.4%

7.1% 7.7% 8.9% 8.5%

24.3% 19.0%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2013 2014

% a

ll re

spon

dent

s

How does your employer provide you with a smartphone to use at work?

Not allowed to use this deviceNo choice corporate provisioningCYOD / COPEUnsupported, unrestricted BYOSLimited, supported BYOSUnrestricted, supported BYOS

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Ovum’s rough guide to mobile strategy and solution suitability

Strategy Solution

BYOD CYOD / COPE COBO MDM

MAM / Container Virtualization

Company that wants to embrace existing behavior

Company that wants to cut costs

Company that views mobility as a long-term strategic investment

Company that has a low appetite for risk

Company that has stringent regulations to comply with

Occasionally suitable Highly suitable Unsuitable

Source Ovum report: Beyond BYOD – how businesses might COPE with mobility

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EMM with MaaS360 Jimmy Tsang, Director of Product Marketing at IBM MaaS360

1 #2014EMMReview

Protect sensitive corporate data

Deploy public and enterprise apps

Provide access to work content

Top Enterprise Mobility Initiatives

2

Embrace Bring Your Own Device (BYOD)

Migrate from BlackBerry to multi-OS

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MaaS360 Delivers an Integrated Approach

3 One Platform for All Your Mobile Assets

Secure Content Collaboration

Secure Mobile Containers

Comprehensive Mobile Management

Seamless Enterprise Access

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Seamless Enterprise Integration

Mobilize Apps & Content on Corporate Networks

4

Integrate with Existing Enterprise Systems

File Systems

Web Services

Lotus Traveler

Certificates

Office 365

Exchange ActiveSync

Active Directory/LDAP

Network/Intranet

Box

Google Drive

SharePoint

Cloud Extender™

Mobile Enterprise Gateway™

IBM Connections

CMIS

Apps for Work

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Why Customers Love MaaS360

Powerful features to address the full mobility lifecycle

5

Seamless integration with all of your existing infrastructure

Simple and fast with an exceptional experience

Proven approach to mobile management

Secure containers to separate work from play

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Diverse Enterprise Customer Base Manufacturing Consumer Others Public Healthcare

6

Financial

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