“Open Innovation in SMEs” Including low-tech SMEs

Enterprise Europe Brussels

19.11.2013

Agenda

• Enterprise Europe Brussels

• Why another workshop on

Open Innovation?

• Innovation : a definition

• Innovation = Technology?

• Social Innovation

• Innovation : just a buzz?

• Innovation culture in SMEs

Enterprise Europe Network ID Card

• Name: Enterprise Europe Network

• Surname: Business Support on Your Doorstep

• Date of birth: 01/01/2008

• Place of birth: Europe

• Nationality: Global

• Issued by: European Commission

600 partner organisations in 54 countries

Enterprise Europe Brussels

Enterprise Europe Brussels is the local gateway to

doing business abroad, accessing European funding,

driving innovation and increasing your competitiveness

in new markets.

Our services in a nutshell:

Going international

Technology transfer & innovation

Business, R&I & technology watch

Match-making support to successful B2B events

Access to finance

Research funding

Advice on EU law and standards

Intellectual property and patents

Speak up on EU law

Why another workshop on

Open Innovation?

OI is not for SMEs,

especially if they are low-

tech SMEs

SMEs have a role to play in

OI ecosystems, but they get

the backseat.

OI is only for

multinationals, having

adequate resources to

allocate

Establish a culture of

innovation in SMEs

Innovation : a definition

• ..is creativity with a job to do

• …is people creating value by

implementing new ideas

• …is the process of taking those

ideas to market or to usefulness

• …concerns the search for and the

discovery, experimentation,

development, imitation and adoption

of new products, new processes

and new organizational set ups

• …is anything that provides a new

perceived benefit to a customer

or employee

• … is …..

“Genius is

1% inspiration

&

99 % perspiration”

Innovation involves

more than just great

ideas.

Innovation : a definition

“Invention is the

instantaneous

creation of an idea.

Innovation is the

process that

converts that idea to

a marketable

product/service and

takes it to the market

place..”

Innovation : a definition

Technology or R&DI

results have per se’ no

economic value IF they

never reach the market.

A technology, a product

or a service has value if

the client/user can take

benefit / use / exploit it

Innovation = Technology ?

• …is about new ideas that

work to address

pressing unmet needs

• … innovations that are

both social in their ends

& in their means

• …is new ideas (products,

services & models) that

simultaneously meet

social needs (more

effectively than

alternatives) & create

new social relationships

or collaborations • (Open Book of Social Innovation, Murray,

Calulier-Grice and Mulgan, March 2010)

Social Innovation

NO !!!

• Many SMEs face severe

commoditization

pressure in their markets

• Innovation => new ways

to create value for

customers

Innovation : just a buzz?

• Sometimes SMEs DO have

an (open) innovation culture

but are NOT aware of it

• Innovation =

product innovation

• Innovation is BUSINESS

MODEL

Innovation culture in SMEs

Stay tuned!

www.brusselsnetwork.be

LinkedIn Group

@EuropeBrux

E-newslettre

impulse.brussels

Tour & Taxis

Av. du Port 86C, boîte 211

1000 Bruxelles

Enterprise Europe Brussels www.brusselsnetwork.be

Ms Barbara Andreani

ban@bea.irisnet.be

Phone: 02/422 00 21