Enterprise Dynamic Publishing – Arbortext이봉기PTC 코리아

© 2006 PTC2

목차

다이내믹퍼블리싱이란?

XML,퍼블리싱표준

Arbortext 제품군

고객사례

다이내믹퍼블리싱이란?

© 2006 PTC4

다이내믹퍼블리싱(Dynamic Publishing) :

많은양의정보를다양한사용자들의목적에맞게다양한언어, 다양한문서포맷으로요청(on-demand)시에원하는문서를

생성하는기능

(e.g. 사용자매뉴얼, 정비지침서, 소프트웨어문서, 각종규제문서, 제약정보문서등등…)

© 2006 PTC5

정보의홍수…

모든비즈니스에서매년수많은정보가만들어지고있습니다

Aventis Medical Information Services매년 120,000 페이지이상의의학연구결과가생성됨

US Airways비행매뉴얼하나당 500,000 페이지를초과함

BNA (Bureau of National Affairs)매년수백만의연구결과리포트가생겨나고관리됨

Caterpillar매일 800 페이지가늘어나고 5 million이상의페이지가관리됨

KBC Bank & Insurance Group매년 12.5 million 페이지가새로작성됨

© 2006 PTC6

생성되는정보의종류는?

문서의종류

문서종류

기술문서

서비스정보

서비스매뉴얼

기타 : 카탈로그, 저널작업지시서

미디어종류

프린트, 웹CD-ROM도움말

0.9

34.1

13.9

38.7

78.3

47.1

N/A

기타

작업지시서

서비스매뉴얼

기술문서

서비스정보

0 20 40 60 80 100

미디어종류

1.411.0

40.69.2

69.584.184.4

0 20 40 60 80 100

N/A기타

도움말

무선기기용

CD-ROM웹

프린트

Source: IDC/Arbortext short survey, 2003

© 2006 PTC7

전통적인문서퍼블리싱프로세스

Review

Update

Convert,Clean up,

Update, Format

문서작성자

Convert,Clean up,

Update, Format

Review

Update

Convert,Clean up,

Update, Format

Review

Update

Convert,Clean up,

Update, Format

Review

Update

Print/PDF

프린트디자인

Convert,Clean up,

Update, Format

Review

Update웹디자인

Web/HTML

Convert,Clean up,

Update, Format

Review

UpdateCD-ROM 디자인

CD-ROM

많은경비소요

많은시간소요

= 최신정보획득이어려움

정보의부정확성

불만족스러운고객

© 2006 PTC8

기대수준의증가…

• 자동화• 효율성• 통합화• 재사용• 표준화• 전사적채용

?• 멀티채널• 동적문서• 고객맞춤• 정보공유• 온디멘드• 글로벌

고객요구사항증가

현재문서퍼블리싱

전통적문서퍼블리싱

• Manual• 탁상출판• 정보공유부재• 단일채널• 정적문서

현재프로세스 프로세스비용감소요구

© 2006 PTC9

전사적문서퍼블리싱

다양한퍼블리싱포맷다양한문서종류문서작성자

사용자매뉴얼

교육교제

제품라벨

업무규정집

설계사양서

각종규제관련문서

WindchillSolutions

프린트/PDF

웹/HTML

PDA

무선기기

CD-ROM

불필요한프로세스를제거, 매뉴얼프로세스의자동화, 재사용의증가로전사적정보의질향상과문서퍼블리싱프로세스향상.

불필요한프로세스를제거, 매뉴얼프로세스의자동화, 재사용의증가로전사적정보의질향상과문서퍼블리싱프로세스향상.

ArbortextAutomated

Assembly andPublishing

Server

Designers

문서의생성, 협업, 관리, 저장

통합된 XML 저작및퍼블리싱

자동화된컨텐츠재사용및다양한퍼블리싱포맷지원

© 2006 PTC10

전사퍼블리싱성숙도모델

다양한문서포맷으로퍼블리싱

정보의재사용

다이내믹문서

컨텐츠공급망연계

효과의증대

비용절감 생산성향상 정확도향상 일관성향상

© 2006 PTC11

다양한포맷으로퍼블리싱 (Multi-Channel Publishing)

도움말웹PDF

AutomatedEnterprisePublishing

Server

프린트 무선기기CD-ROM

문서저작능력향상 생성, 관리할정보의통합

빠른제품출시 정보의정확, 정합, 연관성확보

© 2006 PTC12

정보의재사용

컨텐츠생성비용감소

컨텐츠유지비용감소

컨텐츠번역비용감소

컨텐츠정확성향상

© 2006 PTC13

다이내믹문서

마스터문서의서브셋생성

비즈니스정보와문서의연계

정적, 가변적문서링크관리

Automated Assembly & Publishing Server

Database

ProfilingProfiling

DataMergeData

Merge

LinkResolution

LinkResolution

고객관련정보

제품관련정보

컨텐츠저장소

© 2006 PTC14

컨텐츠공급망연계

배포의단순화

공급자

나의회사

고객

갱신정보공유의단순화

불필요한컨텐츠생성제거

고객서비스향상

© 2006 PTC15

Real Results“Most Arbortext customers see gains from 20% to over 50% in efficiency and

productivity.”

Q: Since using Arbortext products, what is the percentage improvement (e.g. time reduction) you’ve experienced in…

0% 5% 10% 15% 20% 25% 30% 35%

Creating customized content

Searching for content

Recreating existing content

Author productivity

Re-translating same content

Translating unchanged content

Updating redundant information

Formatting for other media

Formatting documents manually

“It is clear that Arbortext's customers are achieving a significant return on their investments.”

“It is clear that Arbortext's customers are achieving a significant return on their investments.”

Result of Independent IDC Survey of 430 Organizations 11/2003

© 2006 PTC16

도입효과

Financial 컨텐츠재사용증가 (0% to 60%)

Aerospace 퍼블리싱시간단축 (12 weeks to 12 minutes)

Medical Equipment 번역시간단축 (by 65%, from $41/page to $14/page),

Automotive 서비스문서제작시간단축 (3-10 months to 3 weeks)

Telecom 문서저작시간단축 (by 33%, 2.7 pages per hour to 4.3 per hour). CD-ROM 제작시간단축 (200 hours to 1 day)

Manufacturing 번역비용감소 (50%), 문서제작시간단축으로인한더빠른제품.

XML , 퍼블리싱표준

© 2006 PTC18

구조화된문서 –다양한표준

SGMLSGML

DSSSL, FOSIDSSSL, FOSI

DOM Working GroupRepresentative*

CSS Working Group

HTML Working Group

HTML Coordination Group

XML Core Working GroupChair*

XML Schema Working Group

W3C Advisory CommitteeRepresentative*

XML Coordination Group

XSL Working GroupRepresentative*

Representative*

* Arbortext’s Role* Arbortext’s Role

© 2006 PTC19

XML 이란?

• Language for creating and publishing information and facilitating data interchange

• It stands for Extensible Markup Language

• Three Components to an XML application

ContentNarrative and Data

Style SheetsOutput presentationsData Model

Structure and Rules

XML is a means of adding structure and intelligence to typically unstructured information

© 2006 PTC20

XML/SGML 기반데이터모델

각종산업관련데이터모델

MIL-SPECS, S1000D (Military)

ATA (Aerospace)

Structured Product Labeling – SPL (Life Science)

SAE J2008 (Auto)

일반데이터모델

Doc Book

DITA

각종규제관련표준

PIM, eNDA, eCTD, eMAA

Arbortext 제품군

© 2006 PTC22

제품개발시스템(Product Development System)

Product FirstIdentify Value: Product First Roadmap

Product Development SystemRealize Value: 4C’s, 3I’s, Validated Processes, Technology Roadmap, Adoption Roadmap

Create

Pro/E WildfireArbortext Editor

Collaborate

Windchill ProjectLink

PLM and ECMOptimize the digital value chain; Manage digital content

Control

Windchill PDMLink

Communicate

Arbortext Publishing Engine

Complete OfferingsPeople, Process, Technology; Services to Assess, Deploy and Optimize Adoption and Processes

Our Space

Our Philosophy

Our Solutions

Our Services Story

© 2006 PTC23

제품개발시스템로드맵

Timeline

DigitalProduct

Definition

DigitalProduct Content

Management

ChangeManagement

ConfigurationManagement

ProductDevelopmentCollaboration

ProjectManagement& Execution

Windchill PDMLink

Windchill ProjectLink

Windchill PDMLink

Windchill ProjectLink

Windchill PDMLink

Release toManufacturing

Windchill ESI

Pro/ENGINEERArbortext Editor

DynamicPublishing

Arbortext Pub. Engine

© 2006 PTC24

기술문서다이내믹퍼블리싱Product Dvlp Environment

Mfg ProcessRegulatory

Illustrated Parts List

Inspection

Repair

Service

Operation

Installation

Pro/ENGINEER2D Drawings

Pro/ENGINEERNC Toolpaths

Print/PDF

Web/HTML

CD-ROM

ArbortextPublishingEngine

Diagnostics

RemovalInspectionInstallation

Calibration

Dynamic Publications

WindchillSolutions

Arbortext Editor Content

Pro/ENGINEER3D Models

Pro/ENGINEERImages

Part Number Part Description Quantity145-38759 Left Door Assembly 1145-84763 Door Frame 1145-83645 Door Glass Panel 1204-98734 Door Hinge 2146-63274 Door Handle Assembly 1

Cab

Integrated BusinessProcesses & Content

© 2006 PTC25

Arbortext 전사퍼블리싱시스템

CommunicateControl & CollaborateCreate

Print/PDF

HandheldsHa

Wireless DevicesWir

WebW

CD-ROMDigital MediaComposer CD

PrintPr

Editor

문서작성자

MS Word,FrameMaker, RTF

Contributor

Companionfor Word

DynamicLink Manager

ContentRepository

DeploymentCitrix Systrack

ArchitectPublishing Application Developer Tools

응용프로그램개발자

Styler

ArbortextPublishingEngine

AdvancedPrint Publisher

© 2006 PTC26

Arbortext 제품개요

• 문서구조생성 (DTD/Schemas)• 기존문서를 xml로 porting 하기위한 conversion map 작성

• 각종 configuration file 변경

ArchitectArbortext Editor

• 표준워드프로세싱기능

• 강력한 XML/SGML 문서Handling

• 다이내믹컨텐츠기능

– Profiling– Data merge– 컴포넌트베이스문서저작(재사용)

– Windchill 연계

Styler• 문서스타일생성 (Stylesheets)• 폰트, 정렬, 들여쓰기, 기타문서효과…

• XSL-FO, XSL-HTML, FOSI

ArbortextContributor

• 쉬운브라우저기반에디터

• 단순컨텐츠제공자가쉽게사용가능

• 표준워드프로세싱기능

MS Word,FrameMaker,Interleaf

• 기존문서를 XML로변환• MS Word (.doc), FrameMaker

(.mif), others (.rtf)• Arbortext Publishing Engine과연계

© 2006 PTC27

Arbortext 제품개요

ArbortextDigital MediaPublisher

CD-ROM/DVD

ArbortextDynamic Link Manager

ArbortextPublishingEngine

• 다양한미디어형태(PDF, 웹, HTML…)로고품질퍼블리싱

• 요청응답시다이내믹문서구성( Profiling, Data merging…)

• 광범위한구성설정및다른기반 IT system과의연계가능

• 각문서소비자의요구에맞게퍼블리싱

• 자동으로문서를프린트와 electronic form으로퍼블리싱

• 변경관리기능

• 웹, 프린트, PDF, 도움말파일로퍼블리싱– all from a single source of contents

• 강력한링크관리

• 유효한링크의생성, 열람, 추가

• 미디어별링크관리가능

Arbortext Advanced Print Option

• 고품질의프린트퍼블리싱제작

• Layout-intensive designs 지원(marketing brochures, catalogs)

• 자동페이지작성후수동 touchup지원

• 컨텐츠의오프라인배포를위한 CD-ROM / DVD 생성

• 웹으로부터지속적인업데이트가능

• 사용자가컨텐츠에대해검색, 열람, 북마크가능

고객사례

© 2006 PTC29

Arbortext전세계사용자

Telecom:AlcatelCiscoEricssonLucentMotorolaNokiaNortelSBCSiemens

Aerospace:AerospatialeBoeingBombardierBritish AerospaceCessnaGE Aircraft Engines GulfstreamHoneywellLufthansaMatraBAe DynamicsMitsubishiQantasUnited AirlinesUS Airways

ComputerHW and SW:CompaqDocumentumFujitsuHewlett-Packard HitachiIBMNational

SemiconductorOraclePeopleSoftRationalRicohSAPSAS InstituteSoftware AGSun Microsystems

Publishers:Bell & HowellBertelsmannButterworthsBrooker'sCCHCronerGale GroupIEEEJohn WileyLexisNexisMarcel DekkerMicromedexMitchell Int’lNelsonPendragonReed-ElsevierRIASweet & MaxwellThomsonUnderwriters’

LaboratoriesWest GroupWorld Book

Financial Services:Mortgage Resource CenterAmerican ExpressBankers SystemsBCBS Michigan

Government/Defense:Department of DefenseLockheed Martin Northrop GrummanPratt & WhitneyRAAFRaytheonSikorskyUK Ministry of DefenseUS IRS

Life Sciences:AMAAstraZenecaAventisAmerican

Red CrossGSK GuidantMedtronicMicromedexNational Board

of MedicalExaminers

Pfizer

Automotive & Heavy Equipment:CaterpillarCNHDaimlerChryslerDeere FordGeneral MotorsJaguarPorsche-AudiSaturnToyotaVolkswagen AudiVolvoLegislatures:AlabamaFloridaIdahoKentuckyMaineMarylandMinnesotaNew ZealandNorth DakotaOklahomaTexas

전세계 1400 이상의고객이 Arbortext를사용하고있습니다…

© 2006 PTC30

Toyota:Automotive Service Information

Business Drivers: • 품질에대한유지및확대• 서비스시간및사고감소

Solution: • 서비스 포탈에서차량마다고유한서비스를제공

• 콜센터의정보재사용확대

Results:• 더정확하고연관된서비스정보제공• 분산된서비스정보및시스템의통합• 서비스작업자의생산성향상• 발견후조치의사이클시간을 3개월에서 1개월로단축

• 콜센터생산성향상

© 2006 PTC31

DaimlerChrysler Mopar:Product Catalog

Business Drivers: • 빠른시장진입과비용감소, 두배의매출, 컨텐츠품질증가에대한요구

• 7 개월의제조사이클에서두가지카탈로그를제작해야하는환경

Solution:구조화되고재사용가능한컨텐츠에기반한전사적퍼블리싱

Results:• 문서퍼블리싱사이클의 75% 시간단축• 컨텐츠검증프로세스에서 99% 시간단축• 1년내에 ROI 회수• 온디멘드카탈로그에대한인프라스트럭쳐구축

© 2006 PTC32

Caterpillar:Service Information

Business Drivers: 빠르고정확한서비스정보를 200 여국가, 14 언어로, 3백만건의문서로공급해야함

Solution: • 컴포넌트베이스문서저작• 구조화문서베이스퍼블리싱시스템

Results:• 문서저작생산성 100% 향상• 번역비용 50% 감소• 30개국어서비스• 정보의정합성, 정확도향상

© 2006 PTC33

AstraZeneca:Clinical Information

Business Drivers: 빠른새제품개발에있어서정확하고효율적인연구개발프로세스지원의필요성.

Solution: 단일소스로부터프린트, PDF, 웹을포함한제약정보를획득하고재사용할수있는컴포넌트베이스시스템.

Results: 빠른문서생성과재사용으로인한부서간, 연구소간정보공유확대.

© 2006 PTC34

Major Card Issuer:Global Operating Procedures

Business Drivers:제한된비용과시간내에서운영지침/ 정보지원에대한내용을전세계적으로제공할필요성대두

Solution: • 컴포넌트기반문서저작• 통합된프로세스를기반으로메타정보관리및프린트/웹으로의퍼블리싱

Results:• 새시스템도입으로변경프로세스및버전관리

• 퍼블리싱표준화로정보제공시간단축

© 2006 PTC35

SAP:Customized Training

Business Drivers:61,000 이상의소프트웨어설치를지원하기위한고객맞춤교육교재제공

Solution:전세계적으로고객요구에맞는교육교재에대한자동퍼블리싱시스템

Results:• 고객맞춤교육시스템• 80%의교육교제퍼블리싱시간단축