enterprise desktop solutions: vmware view...

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Enterprise Desktop Solutions: VMware View 4

C H E AT S H E E T

What is VMware View?

VMware View™ 4 is the leading desktop virtualization solution, built for delivering desktops as a managed service – from the platform to the protocol. This solution lets enterprise IT staff manage operating systems, hardware, applications and users (persona) independently of each other wherever they may reside. VMware View 4 simplifies desktop management, reduces operational costs and increases control for IT with flexible access, providing a superior desktop experience for end users, over any network.

What is New in VMware View 4?

VMware View 4 - Built for desktops - from the protocol to the platform

VMware View with PCoIP, a high-performance display protocol, is built specifically for delivering virtual desktops over the WAN or LAN for a superior end-user experience from the task worker to the designer. Play rich media content using your choice of any number of monitor configurations, (including real multimonitor), and seamlessly access locally attached peripherals such as scanners or mass storage.

VMware vSphere™ 4 Integration, the only virtualization platform tuned and optimized for desktop workloads with the ability to power on 1,000s of desktops at once, without any performance degradation. Bring the power of the datacenter to the desktop and use a common platform to manage both servers and desktops from the datacenter to the cloud.

VMware View Architecture

Laptop

Desktop

Thin Client

Centralized Virtual DesktopsDeeskDe

VMware vSphere

PlatformVMware vSphere for Desktops

ManagementVMware View Manager,VMware View Composer,VMware ThinApp

User ExperiencePCoIP, Print, Multi-Monitor Display,Multimedia, USB Redirection

VMWARE THINAPP

VMWARE VIEW MANAGER

THINAPP

VMWARE VIEW

COMPOSER

ParentImage

Linked Clones

ParentPOSOSOSOO

C H E AT S H E E T



What is included in VMware View 4?

VMWARE VIEW

COMPOSER

ParentImage

Linked Clones

OS

OS

DATA

THINAPPOS

DATA

THINAPPOS

DATA

VMware View Composer – Single Image Management

Manage 100s or 1,000s of desktops from a single image. View Composer rapidly creates desktop images that share virtual disks with a parent image to conserve disk space, reduce storage needs and radically streamline updates and patch management.

THINAPP

VMware ThinApp™– Eliminate Application Conflicts

VMwareThinApp application virtualization software decouples applications from operating systems by encapsulating them into an isolated file. Remove application conflicts on the desktop and manage applications from a single central location—updating or patching all end users at once.

Laptop

Desktop

Thin Client

Centralized Virtual DesktopsDeeskDe

VMware vSphere

ManagementVMware View Manager,VMware View Composer,VMware ThinApp

VMWARE VIEW MANAGER

VMware View Manager Enterprise Class Management

View Manager provides desktop brokering, authentication, security and a single console to quickly provision, manage and deploy all virtual desktops. Use View Manager to connect users to virtual desktops on VMware vSphere or other resources such as terminal servers, blade PCs or even remote physical PCs.

True Rich User Experience

PCoIP Display Protocol – Built for optimal virtual desktop experience over LAN or WAN

View Printing – Easily print to locally attached printer

View Display – Includes real multimonitor display options

View Multimedia – Optimized delivery of rich audio and video

View Direct – Seamlessly access attached peripherals from USB on local device

Desktop

Thin Client

Laptop

Desktop

Thin Client

Laptop

VMware vSphere

VMware vSphere 4 for Desktops

Tuned and optimized specifically for hosting virtual desktops. Provides increased scalability and lets you manage more than 1,000 hosts and up to 10,000 virtual machines from a single console. Extend powerful business continuity and disaster recovery features such as High Availability and Fault Tolerance to the desktop.

Windows Vista

Windows XP

Windows 7

THINAPPOS

DATA

THINAPPOS

DATA

THINAPPOS

DATA

THINAPPOS

DATA

Windows 7 (experimental support)

Reduce costs and complexity of desktop migration by delivering Windows 7 as a virtual desktop.

O�ine Desktop

Offline Desktop (experimental support)

Run managed virtual desktops locally or in the datacenter through the same administration framework.

C H E AT S H E E T



VMware View 4 Benefits

•Simplify and automate desktop management. VMware View lets you manage all desktops centrally in the datacenter and provision desktops instantly to new users, departments or offices. Create instant clones from a standard image, and dynamic pools or groups of desktops.

•Optimize end-user experience. VMware View PCoIP display protocol provides a superior end user experience over any network. Adaptive technology ensures an optimized virtual desktop delivery on both the LAN and the WAN. Address the broadest list of use cases and deployment options with a single protocol.

Access personalized virtual desktops complete with applications and end-user data and settings anywhere and anytime with VMware View.

•Lower costs. VMware View reduces overall costs of desktop computing by ≥ 50% by centralizing management, administration and resources and removing IT infrastructure from remote offices.

• Enhance security. Since all data is maintained within the corporate firewall, VMware View minimizes risk and data loss. Built-in SSL encryption provides secure tunneling to virtual desktops from unmanaged devices,

•Increase business agility and user flexibility. VMware View accommodates changing business needs, such as adding new desktop users or groups of users, while providing a consistent experience to every user from any network point.

•Enjoy reliable business continuity and disaster recovery. VMware View is built on industry-leading VMware vSphere and is able to automate desktop back-up and recovery as a business process in the datacenter

•Standardize on a common platform. VMware View is tightly integrated with vSphere for a seamless out-of-the-box experience. VMware vSphere has been tuned and optimized for desktops. Use one platform to manage both servers and desktops.

Target Customers

•Healthcare

•Government(federal,stateandlocal)

•FinancialServices

•Education

Target Market•EnterpriseandCommercialorganizations

Business Profile•ExistingVirtualInfrastructure3orVMware

vSphere Customers

•200+Desktops

Key Trigger Events•DesktopOperatingSystemUpgrade-Windows7

•DesktopHardwareRefresh

•SecurityandComplianceadherence

•ExpensivePCManagement

•MergerorAcquisition

•TeleworkerorWorkfromHomeInitiative (Pandemic Preparedness)

CCO

VP (Security)

CIO / CTO

VP (Applications)

CFOSr. VP (LOBs)

VP (IT Ops)

Director (IT Ops)

System Admin

Decision Makers

VP (Desktops)

Director (Desktop)

Desktop Admin

CEO

Key Stakeholders

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Use Cases

Desktops as a Secure Managed ServiceWith VMware View 4, it’s easy to deliver cost-effective virtual desktops and applications securely from the datacenter or other centralized location to internal employees, call centers, government agencies, healthcare providers, educational facilities or offshore facilities. VMware View with PCoIP provides a superior total desktop experience to all users across any type of network, no matter where users are located. Confidential data and information is removed from the end-point device, and access is tightly controlled and managed. Strong network encryption protects data in transit, and integration with RSA SecurIDenablestwo-factorauthentication.Thesefeaturescanhelp reduce the risk of data leakage or malicious code intrusion and simplify regulatory compliance.

Desktop Business Continuity and Disaster RecoveryVMware View extends the reliability, automated backup, data protection and disaster recovery abilities traditionally reserved for server applications to the desktop. Remotely managing your virtual desktops using VMware View eliminates the need for on-site desktop management and maintenance. Bring the power of VMware vSphere Enterprise Plus to your desktops and standardize on a single platform to manage your desktops through the datacenter to the cloud.

Remote or Branch Offices and Secure Remote AccessDeliverhighperformancevirtualdesktopsfromcentralizeddatacenters or centralized servers onsite, to remote or branch offices such as retail stores, bank branches and physicians’ offices and even offshore facilities. No need to staff remote locations with IT resources, since desktop management and provisioning are performed centrally, and users benefit from a high-performance personalized desktop environment even over a high-latency, low-bandwidth connection.

Windows 7 MigrationEliminate many of the problems typically encountered during OS migrations, such as high costs, application compatibility with the new OS and lack of hardware support Minimize the cost and disruption of migrating users and applications to Microsoft Window 7 desktops. Extend the life of existing desktop hardware to access virtual Windows PC desktops, reduce application conflicts and costly application porting, and regression testing by delivering Microsoft Windows 7 as a virtual desktop with VMware View 4.

Qualifying QuEStionS

•Aredesktophardwareandsoftwareprovisioning,upgrad-ing and management issues expensive and time consum-ing?

•Aredata,applicationsecurityandavailabilitysignificantconcerns?

•Isitchallengingandexpensivetosupportdesktopusersinremote offices?

•Doyouhavetransactionalorremoteworkersrequiringsecure access to the corporate network?

•Areyouhavingdifficultlygettingapplicationstoworkwith your terminal services or Citrix XenApp environment?

•Doyouneedahighlyavailabledesktopandadisasterrecovery solution for your desktop environment?

•AreyouplanningonmigratingtoWindows7?

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Sell on TCO/ROI not CAPEX

HuntSVillE HoSpital Main DEciSion critEria: total coSt of ownErSHip, Scalability, anD SEcurity.

Business Challenges

•Quicklyandeasilyprovisiondesktopstothe users

•LowerCostofPCManagement

•SatisfyHIPPArequirements

•Accessdesktopanytime,anywhereusing

•Multipledevices

•DesktopDisasterRecoverySolution

•VMwareViewdeployment (Carts on wheels)

•EMCStorage,IBMBladeServers (60 desktops/blade)

Why VMware View

•Paybackperiod:7monthsforall1600desktops

•Rapidprovisioning:<15minstoprovisionnew desktops

•DesktopBusinessContinuitysolutionfordoctors

•Flexiblesecureaccesstosensitivedata

•Applicationsvirtualizedinclude:Health’sAccess,Anywhere,EclipsysTDS7000,McKessonPACS,ImageViewer,GEImagecast, and Centricity Enterprise.

Figure1: Summary Financial Results, Risk-Adjusted

Source: Forrester Research, Inc.

Initial/Year 1 Year 2 Year 3 Year 4

$(1,000,000)

$(500,000)

$0

$500,000

$1,000,000

$1,500,000

$2,000,000

$2,500,000

$1,097,899

$618,261

$63,951

Costs (PV)

$2,096,428

Full study: http://www.vmware.com/files/pdf/customers/07Q3_ss_vmw_huntsville_hospital_english.pdf

C H E AT S H E E T



VMware View 4 Pricing and Packaging

ViEw EntErpriSE

ViEw EntErpriSE aDD-on

ViEw prEMiErViEw prEMiEr aDD-on

ViEw prEMiEr upgraDE

VMware vSphere 4 for desktops

X — X — —

vCenter for desktops

X — X — —

View Manager X X X X —

View Composer — — X X X

OfflineDesktop* — — X X X

ThinApp — — X X X

Pricing (per concurrent user)

$150 $50 $250 $150 $100

*ExperimentalinView4 (PCoIP included in all editions)

Positioning : Bundle versus Add-On

option a: ViEw bunDlES option b

Target customer Customers with desktop only deployment

What does customer order: View Premier Bundle OR View Enterprise Bundle

Target customer HaveexcessVirtualInfrastructure3orVMwarevSpherecapacity OR Want to mix servers and desktops.

What does customer order: View Premier Add-on OR View Enterprise Add-on

*Customerscannotbuyadd-onSKUsiftheyoriginallypurchasedaViewBundle.

C H E AT S H E E T



Growing a deal

Vir

tual

ized

Des

ktop

s

Consulting Services

Jumpstarts• Workshops • Assessments•

Consulting Services

Planning & Design• Deployment•

Department Rollout

POC

Time & View Solution Maturity

Incremental View Seats

Tech Support & Services

Expanded Rollout

Consulting Services

Process Standardization• Technology Standardization• Operational Readiness•

Process and Technology

Standardization

When is View not a fit?

•Customerslookingforthelowestcost(CapEx)solution

•Customerswhoworkextensivelywith3Dorintensivegraphicsapplications

•Ifyouusedesktopsoffline

•IfyouneedaLinuxVirtualDesktop

VMware, Inc. 3401 Hillview Avenue Palo Alto CA 94304 USA Tel 877-486-9273 Fax 650-427-5001 www.vmware.comCopyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed athttp://www.vmware.com/go/patents. VMware is a registered trademark or trademark of VMware, Inc. in the United States and/or other jurisdictions. All other marks and names mentioned herein may be trademarks of their respective companies. Item No: VMW_09Q3_CHS_View_Product_USLET_EN_P8_R1

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Competitive Positioning with Citrix Xen Desktop

citrix xEnDESktop

Objection Response

We’regoingwithXenDesktopbecause ICA is a better protocol

•TheprotocolusedbyXenDesktopisNOTICA;XenDesktopusesPortICA

•VMwareViewwithPCoIPhighperformancedisplayprotocolispurposebuilttodelivervirtualdesktopsandequals port ICA over the WAN. Using VMware View with PCoIP, customers will have the choice and flexibility of both software and hardware based PCoIP solutions that can address the broadest se of use cases from the task worker to the designer on both the LAN and WAN

citrix xEnapp

Objection Response

The storage requirements associatedwithVirtualDesktopsare too high, Citrix provisioning server allows me to reduce those costs

•VMwareViewusesViewComposerwhichcandecreasestoragecostsbyupto70%

With linked clones View Composer can drastically reduce the time required to deploy virtual desktops and 100s or 1000s of desktops can be managed as a single image which greatly simplifies patching and maintenance.

•PatchingandmaintenanceofvirtualdesktopsisgreatlysimplifiedwithVMwareComposeraswell.

And…

•Citrix’sprovisioningserveronlysupportsnon-persistentdesktopsoutofthebox

citrix xEnapp

Objection Response

We already have a significant investment in Citrix XenApp (Presentation Server), we’ll just leverage that to deliver virtual desktops

Not even Citrix believes XenApp can be used to deliver a full desktop...that’s why they bought Xen.

•IFacustomerhasXenAppdeployed,thenremindcustomersofthefollowing:XenAppcanbeusedtodeliverapplications to a VMware View desktop

•IfcustomersdemandsCitrixXenApp,VMwarevSphereisagreatwaytohostthoseservers

citrix xEnDESktop

Objection Response

We’re pretty happy with the Citrix products we use today, we think we’ll stick with them for desktop virtualization and use CitrixXenDesktop

•CitrixXenDesktopisbuiltonXenServer,animmatureandunprovenplatform-VMwareViewisbuiltonvSpherethe industry leading virtualization platform

•NoneofthepiecesintheCitrixXenDesktopweredesignedtoworktogetherinasingleoffering-VMwareViewis a comprehensive, streamlined offering

•CitrixXenDesktopiscomplextodeployandmanagewith15stepstoinstall,withover6pointsofmanagement.-VMwareViewincontrasthas6installationstepsandonly2pointsofmanagement.

General Competition

VMwareViewisanunprovenproductofferingandVDIingeneralistoo“new”formetobetmybusinesson.

•VMwareisthevirtualizationleaderandVMwareViewistheleadingdesktopvirtualizationsolutioninthemarketwithover1MillionVirtualdesktopssoldtomorethan7000customersworldwide.AdditionallyVMwareViewhascustomerswithgreaterthan20,000virtual desktops deployed in production

•VMwareViewisbuiltonVMwarevSphere;themostrobustvirtualizationplatformavailable

•Gartnerestimatesthat50Mdesktopswillbevirtualizedby2013

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