enterperneurship management
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business planTRANSCRIPT
PURAKFilling all, fulfilling allMarketing, sales and distribution of geographically indicated food products.
-------------------------BUSINESS PLAN---------------------------------------
Name of Business: “PURAK : Filling all, fulfilling all”
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Address of business: Muzzafarpur, BIhar
Name of Principal Owners: Mukesh Dhurve, Sanjeet Singh, Vitika Mehta
Address of principal owners: Plot No. 623, Nehal Colony, Rajendranagar, Patna
Nature of Business: Marketing, sales and distribution of geographically indicated food products.
.
Table of Contents1. SUMMARY...........................................................................................................................................4
2. ABOUT THE COMPANY........................................................................................................................4
3. INDUSTRY ANALYSIS............................................................................................................................5
4. INDIA’S FOOD PROCESSING SECTOR....................................................................................................6
5. MARKET SIZE........................................................................................................................................6
6. INDUSTRY TRENDS...............................................................................................................................7
The majority of growth will come from indulgence/impulse purchases........................7
Young and brand-savvy population drives sales of premium indulgence products.............................................................................................................................................................8
Traditional grocery retailers key to packaged food growth...........................................8
7. PESTLE ANALYSIS.....................................................................................................................................8
8. PORTER”S FIVE FORCES.....................................................................................................................10
9. INCOME GROUP CLASSIFICATION......................................................................................................11
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10. COMPETITON ANALYSIS.......................................................................................................................11
11. SEGMENTATION AND TARGETING.................................................................................................12
12. CHECKLIST......................................................................................................................................13
13. DESCRIPTION OF THE VENTURE.....................................................................................................15
14. INITIAL 5........................................................................................................................................16
15. SUPPLY CHAIN MODEL...................................................................................................................17
16. ORGANIZATIONAL STRUCTURE......................................................................................................18
16.1 Departments:.....................................................................................................................................18
17. SKILL ASSESSMENT.........................................................................................................................19
18. RISK ANALYSIS................................................................................................................................19
18.1 Makhana- Analysis.............................................................................................................................20
18.2 Mango – SWOT Analysis....................................................................................................................21
18.3 Litchi – SWOT Analysis.......................................................................................................................21
18.4 Rice....................................................................................................................................................22
18.5 Banana – Analysis..............................................................................................................................22
19. SOURCES OF FINANCE...................................................................................................................23
20. APPENDICES...................................................................................................................................24
LLP AGREEMENT..................................................................................................................................24
(AS PER SECTION 23(4) OF LLP ACT, 2008)...............................................................................24
LIST OF IMPORTERS/ EXPORTERS..............................................................................................................33
LIST OF MARKETING EVENTS.....................................................................................................................38
INCUBATION CENTER................................................................................................................................45
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1. SUMMARY‘PURAK’ is a unit which shall market, sale and distribute geographically indicated processed food products for various agro based industries, government institution, large scale private bodies and institutions. It shall deal as exporter of these goods to different parts of the country where there is a scope for such foods and where it has still not become popular. It shall tie up with major agro-based industry for forward chain and with cottage industry for backward integration.
This plan is developed on a gap that was found while secondary research that the Geographically Identification foods from a particular region were not exploited to national markets nor export markets. These include ‘Chinia’ bananas, ‘Muzzafarpur’ Litchis, ‘Malda and Dasheri’ Mangoes, Makhana and ‘Sonachud’ fragrant Rice from Bihar. The product differentiation lies in the fact that these food products are not well-known and well marketed by any agro/food processing unit. Also, the packaging and marketing shall feature the local region and farm producers in the unit along with regular lab certifications. The plan will function with help and insights from incubation cells, marketing fairs and work on feedback received from time to time.
2. ABOUT THE COMPANY2.1 Mission:
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Create a thoughtful, creative and valuable chain of customers by creating a market of popular but less sourced and available food items in the urban Indian markets.
2.2 Vision
We envision our nation where farm owners, tillers and small scale cultivators come together to build a sustainable food system and are empowered by enticing maximum opportunity the field offers. Food producers are active leaders, diverse communities feel connected to the land through its offerings and everyone has access to fresh, local, healthy, affordable food.
2.3 Values
We believe:
• Villages must be the epicenter of change that we dream of – a dawn of economic development whose rays touch every individual. We are stewards of our land, culture and community which nourish and sustain us and are fundamental to social progression.
• In hard work that balances rigor, reflection and fun.
• all people have a right to healthy, affordable food that nourishes our lives and the planet we share.
3. INDUSTRY ANALYSIS
Today, India is now on its way to becoming a globally important packaged food market. With a population of over 1.2 billion and a rapidly expanding middle class eager to spend, India offers untapped potential for several stakeholders across the food chain. This briefing examines India’s growing importance for packaged food, looks at the largest and fastest growing products, and identifies key opportunities for manufacturers. The food processing industry in India is a growing sector that has gained prominence in recent years. Availability of raw materials, changing lifestyles and relaxation in policies has given a considerable push to the industry’s growth. This sector is among the few that serves as a vital link between the agriculture and industrial segments of the economy. Strengthening this link is of critical importance to improve the value of agricultural produce; ensure remunerative prices to farmers and at the same time create favorable demand for Indian agricultural products in the world market. A thrust to the food processing sector implies significant development of the agriculture sector and ensures value addition to it.\
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4. INDIA’S FOOD PROCESSING SECTORThe Indian food industry is poised for huge growth, increasing its contribution in world food trade every year. In India, the food sector has emerged as a high-profit sector on the back of the scope it offers for value addition, particularly with the food processing industry getting recognized as a high-priority area. Accounting for about 32 per cent of the country’s total food market, the food processing industry is one of the largest industries in India and is ranked fifth in terms of production, consumption, export and expected growth. The total food production in India is likely to double in the next 10 years with the country’s domestic food market estimated to reach US$ 258 billion by 2015. The role of the Indian government has been instrumental in the growth and development of the industry. The government through the Ministry of Food Processing Industries (MoFPI) is making all efforts to encourage investments in the sector. It has approved proposals for joint ventures (JV), foreign collaboration, industrial licences and 100 per cent export oriented units.
5. MARKET SIZEThe Indian food and grocery market is the world’s sixth largest, with retail contributing 70 per cent of the sales. It is projected to grow at the rate of 104 per cent, touching US$ 482 billion by 2020.The Indian food processing industry accounts for 32 per cent of the country’s total food market, 14 per cent of manufacturing GDP, 13 per cent of India’s exports and six per cent of total industrial investment.Indian food service industry is expected to reach US$ 78 billion by 2018.The Indian gourmet food market is currently valued at US$ 1.3 billion and is growing at a CAGR of 20 per cent. It is expected to cross US$ 2.8 billion by 2015.Indian food brands are increasingly finding prime shelf space in retail chains abroad. These include Bikanervala Foods, MTR ready to eat foodstuff and ITC’s Kitchens of India.The online food ordering business in India is in its nascent stage. Share of online food ordering would be in single digits of the overall food ordering business which in 2014 was estimated to be around Rs 5,000-6,000 crore (US$ 800.19-960.12 million). We are growing at 20-30 per cent month-on-month.The poultry sector of India is expected to register double-digit growth in 2015 on the back of stable feed prices and encouraging rural demand.
6. INDUSTRY TRENDS
Market consolidation Increased price competition Consumer health consciousness Organic and natural foods
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Energy supply and prices, including transportation expenses. More global sourcing Increasing attention to food safety by regulatory agencies and customers Aging workforce resulting in a shortage of qualified workers with replacements Aging facilities Increased technology
Openness to increased innovation in managing all challenges of the industry
The majority of growth will come from indulgence/impulse purchases
Whilst staples such as dairy, baked goods, and oils and fats account for the largest proportion of packaged food sales in India, the bulk of growth is set to come from impulse/indulgence products, like confectionery, ice cream, and sweet and savoury snacks. These products are growing very fast in India, catering to the needs of both older and younger consumers.
Young and brand-savvy population drives sales of premium indulgence products
India has one of the youngest populations globally, with the country’s mean standing at just below 29 years in 2014. A growing number of these young Indians have higher disposable incomes than their older counterparts. They also have a lower propensity to save and are less afraid to display what they eat and drink, driving sales of premium and value-added products.
Traditional grocery retailers key to packaged food growth
Traditional grocery retailers account for almost 90% of overall packaged food value sales and are thus key to future growth. Kiranas, the Indian local independent retailers, represent the bulk of packaged food sales. Hence, understanding kiranas is vital to understanding the average Indian consumer.
7. PESTLE ANALYSISi) Political Factors
The political factor encompasses elements like legislation, taxation, deregulation philosophies, labour training and etc. (Anthony H,2008) All organization within the food processing industry are forced to innovate and cut costs to remain
Increasing globalization and trade barriers has created an opportunity and challenge to the unit as unit can enter the market by emerging companies in political stable country to explore the new market especially where processed food could be a like service.
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Political factors at this point of time in the country are very much favorable towards food industry as government is constantly trying to establish food security at all fronts. It is constantly engaging to pull out entrepreneurship in the field, credits to which are discussed as following
ii) Economic factors
The economic factors include interest rate, disposable income, inflation, gross domestic product, unemployment rates, budget deficit and surplus, personal savings rate, business savings rates and exchange rates. (Anthony H,2008).
The rise and fall of commodity and raw material and rise in fuel prices all over the world cause the rise of purchasing costs for food items and the extra cost has to pass over to consumers by increasing the prices of products.
iii) Social factors
Social cultural include traditions, lifestyles, values, attitudes, beliefs, tastes, and workforce diversity. (Anthony H,2008)
The unit shall foray into the Indian market keeping in mind the festive seasons, current demand of particular product and other social factors. People in the different geographical plains have different culture and lifestyle, and they have different opinions and needs on the current products offered.
iv) Technological factors
The rapid rate of changes of technology has allowed new entrants to enter the market at a lower cost base. (Anthony H,2008)
Traditional processes along with subsidized machinery with communications devices can be used by the unit to ensure the cost of labor and production are reduced and orders to process fasten up.
v) Legal factors
Includes health and safety, equal opportunities, advertising standards, consumer rights and laws, product labeling and product safety.
Meeting food safety norms, utilizing the government resources for food safety –testing labs and other parameters for one and half year at least.
Environmental Factors
It is a very recent concern. They have become important due to the increasing scarcity of raw materials, pollution targets, doing business as an ethical and sustainable way, carbon footprint targets set by governments.
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8. PORTER”S FIVE FORCES
9. INCOME GROUP CLASSIFICATIONAspirers and Middle Class Groups are expected to Rise
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RichMiddle
class
Aspirers
Deprived
Industry Rivalry:• Concentration
• Diversity of competitors• Product Differentiation• Excess capacity and exit barriers• Cost conditionsThreat of new entrants: LOW initially; HIGH as
business promises:• First come, First Boom
• No technology protection• Low barriers to entry• Not too expensive to enter
Supplier Power: LOWCost
conditions: cancelling the mediators and adopting a new
supply chain where new
supplier emerges which
acts as a support system
to cost improvement.
Availability of Substitutes:CONTROLLABLE
Introducing new technologies –• Ability to market products at each stage
of processing• Strategy is the key: Keep Good, Sell
seconds… to where?
Buyer Power: is HIGH as
switching cost is low
However, place is vacant for and there is an opportunity to emerge as a quality food solution
25 million (2%)
164 million (13%)
431 million (34%)
647 million (51%)
Population (% of total population)
Annual Income
Above US$60,000 per annum; 4 Mn Households
Between US$12,000–US$60,000 per annum, 28 Mn Households
Between US$5,400–US$12,000 per annum
75 Mn HouseholdsSource: NCAER (National Council for Applied Economic Research); Average household size in India: 4.8 • NCAER reports income levels at 2001-02 prices; to bring these to current prices (2010-11) income levels, a conversion factor of 2.7 has been taken to adjust the nominal per-capita income growth.
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Less than US$ 5,400 per annum
114 Mn Households
10. COMPETITON ANALYSIS• Processed forms of fruits & vegetables in India include jams, juices, pickles,
chutney, and fruit concentrates
• While the fresh fruits & vegetables market in highly unorganized with local farmers, wholesalers, and intermediaries selling directly to customers, the processed F&V market is somewhat organized with presence of national and international players
• Grain processing includes milling of rice, wheat and pulses; seed processing include extraction of oil for edible and industrial purposes
• A highly fragmented industry with thousands of rice hullers, flour and pulse mills, and ghanis and oil refineries operating in every part of the country; competition in the organized segment is intense.
• Though primary processing is the most important activity in this segment, secondary and tertiary processing is limited to few large players
• Consumer foods is a highly competitive industry in India with presence of large national and international companies
• Britannia, Parle and ITC capture ~90% share of biscuit industry, while Perfetti has over 70% market share in confectionery market; Nestle, with its Maggie brand, is a market leader in noodles segment, while Coca Cola and Pepsi has over 90% market share in aerated beverages segment
11. SEGMENTATION AND TARGETING
Within each broad market type, there are a number of segments that may have different needs for particular types of fruit and vegetable products. If a particular segment is targeted by a producer, we shall select a market niche and subsequently a niche product. Customer profiling is done on need to generate quick Cash and expand the consumer base – making the unit well-known.
1. Indian Urban Markets/ Retail chains
2. Online sellings to bulk buyers – hotels, railways, organizations and programmes such as ‘Akshay Patra’. – formation of bulk buying clubs – with residential societies and commercial food outlays.
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Those based on age
Those based on place and environment
Based on religious beliefs
Those that are part of staple diet; and are in regular eating habits.
3. Waste collectors – Fibres to fertilizers
Fibre ... Stems sell at Rs. 25 to Rs. 30 per stem
1. Marketing channelized through formation of co-operatives of farmers union.
12. CHECKLIST OF MARKET INFORMATION INCLUDES THE FOLLOWING ITEMS:
Who will be the customers)?
Food processing units, businesses, private institutions, government institutions like railways, air carriers, officer’s mess, army canteen, private individuals through retail.
Where are the customers?
Urban cities, people in western and southern states. Companies that shall cater to these places.
What are the average income levels of your intended customers?
Annual salary of 4 lakhs and above.
Who are the important competitors, how many are there?
As our business starts up at Muzzafarpur which is not exploited by multi-national agro based companies and is rided by local players, at the moment we have identified Local suppliers as our major competitors.
Where are our competitors?
At the local clustered and fragmented markets. They are however not equipped with vision of marketing processed food items from the unique produces of the place. They are directly selling it or exporting it without value-addition to the core product and demanding price variable.
What are their apparent successes and weaknesses?
They have not been able to generate more demand and convey the same to farmers, producers and food processors; they have not been able to market the food products that are speciality of the region at par. Even as the litchi and aam are famous at state level, barely a person or two amongst hundred shoppers asked at Gandhinagar (Gujarat), Sector-21, shopping center about ‘Litchi’ knew what was it and from which part of India it came mainly. Neither, the people were aware of mango, rice varities like ‘Sonachood’. Not even a single grain-cereal processing plants (HUL’s Annapurna, ITC, ConAgra Foods, Carill, REI Agro) have explored the speciality fragrant rice of the region.
How will our product be better?
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Assuring quality and standardized quantity packs. Providing information on the packet design about the product, acknowledging the chief producers from where the vegetables/vegetables/fruits are coming from. Constant quality check and addressing to feedbacks received.
Who will sell our product and where are the sellers located?
All major Agro-producers will be contacted through fairs and marketing events, through personal mailers, meetings. Fetching contracts from Government agencies, private individuals (restaurants, office mess, colleges etc.), firms such as Patanjali.
How will our product be distributed?
Through roadways and railways.
How will our product be packaged?
Product will be packaged on basis of customer requirements (materials: heavy packaging, loose packaging). The packaging plant is to be located at Muzzafarpur (for fast movings products, loose packaging) and Khagaria (preserved foods; heavy packaging).
What promotion or advertising is intended?
Promotion through letters, in-mails, local media, tender filing, fairs and events. As our customers are majorly food processing and agro units we will try to reach them through meetings, personal approach and presentations or tie-ups.
13. DESCRIPTION OF THE VENTURE
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Place:
Muzzafarpur: Collection center
Nearby processing plant:
Khagaria, food park facility
Selected on the basis of secondary research and vision document: fact file by Food Processing in Bihar : The Road Ahead
Source of picture and information: Food Processing in Bihar : The Road Ahead
14. INITIAL 5Rice
The state has some famous fine varieties including Katarani rice, renowned for its special aroma, produced in Bhagalpur- Munger region.
Patna rice is another fine variety of the state. ‘Sona Chood’ of Bhojpur region is yet another scented variety of paddy grown in Bihar.
Litchi processing
Most sought after produce of the state in both national and international market, Lithci offers an unparalleled range of processing opportunities.
Mango
Mango is the leading fruit crop of Bihar with an approximate share of 50 per cent of the total area under fruit crops.
Banana ripening and processing
Banana is one fruit that is available round the year and it will help us to maintain regular cash. The products are processed at very low cost and are also carried out at ‘grih udyogs’ and small scale units. Purchasing from thereby and packaging and marketing can be done to markets of North India and Western regions.
Gorgon nut or fox nut:
Commonly known as makhana is a high value commodity.
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Bihar is the only state producing makhana (gorgon nut) commercially. An almost exclusive offering from the state, having more than 90% production of the nut in the country.
15. SUPPLY CHAIN MODEL
In this Supply Chain the raw materials (food grains, vegetables or fruits) are procured from Processing units and primary collection centers. PURAK will take command from here and market and sell the products from this domain onwards. However, in case of Makhana – which can be directly procured from farmers or cottage industries, it shall have no role of intermediaries. For rice and rice products like vermicelli, rice noodles, rice flakes the unit will join hands with likes of Nestle, ITC, Con-Agra foods and Patanjali.
16. ORGANIZATIONAL STRUCTUREOur venture of marketing, sales and distribution of geographically indicated food products is to fill the gap that exists in the present deliveries of such products. Even though local population is aware of the food products and has access to it, there is less awareness and knowledge about the products at national level. Also, major food suppliers throughout the country have not fulfilled this gap. The ‘INITIAL 5” is
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F a r m e r s
P r o d u c e r s G r o u p
C o l l e c t i o n c e n t e r s / p r i m a r y
p r o c e s s i n g c e n t e r s
F o o d P a r k / R e t a i l / M a r k
e t i n g a n d S e l l i n g
Litchi processed
Banana processedGorgon nut or fox nut:
our start-up points or the food products that will be marketed by us. Our products are sourced from various parts of western Uttar-Pradesh, eastern Madhya Pradesh and Bihar. Collection activities take place at Muzzafarpur. Our customers include major food processing units, retailers, wholesalers, various service units and major food joints. These must get revamped by new additions to the customer profile from time to time. The unit provides best quality fresh foods at better pricing, quality check lab certification for every marketed product.
16.1 Departments:
17. SKILL ASSESSMENTSKILLS EXCELLEN
TGOOD FAIR POOR
Accounting OPlanning O
Forecasting OMarketing Research O
Sales OPeople Management O
Product Design OLegal Issues OOrganising O
Hence, we shall need a strong accountant, legal advisor and an organizer who is aware of /specializes in the field. For this we propose name of. Ms. Naaz Parveen, student National Institute of Fashion Technology, Patna as person for accounts, Mr. Kumar Subhashiash, Lawyer at Patna High Court as legal advisor and Mr. Ajay
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Sales & Marketing
Finance & Accounting Operations
IT & Technology
Business Development
Human Resources
Management
Quality and Quantity
CheckAdministration Law
Kumar, alumnus National Institute of Fashion Technology, Kangra and founder of ‘Nawa Bihaan’ as organizer for marketing events and plans. They will act as co-founders in the proposed plan.
18. RISK ANALYSISInitial 5 – status of penetration in the Indian market, marketing and sales
MAKHANA RICE BANANA LITCHI MANGONumber of players
4 1 3 3 5
Size of player Local National Local Local LocalReach Bihar,
Jharkhand, West Bengal, Orissa and UP, Retail chains of metro cities (limited)
Sold to local markets, Exported (has a very less share amongst total rice exported)
Raw and ripe bananas sold directly to consumers, very low rate of processing
Exported out of the country. Demand lies within the country too. Untapped market and sale opportunity within the countries.
Less than one percent of the total fruit production is being processed.Carelessly exported without conveying deserved margins.
Consumer Profile
Direct consumers
Direct consumers, Rice brands and processing units
Direct consumers, Retailers
Direct consumers through retailers
Direct consumers through retailers and very less fraction to food processing
Direct Selling in other cities(yes/no)
NO NO YES NO NO
Export conditions
GOOD GOOD FAIR GOOD GOOD
18.1 Makhana- AnalysisMakhana or gorgon nut is unique to Bihar as it is grown commercially only in Bihar. It contributes around Rs 250 crore at farm gate prices and Rs 550 crore at retail prices annually to the state’s economy. Close to organic based cultivation gives an added advantage to the crop particularly in the export market. Edible part of makhana contain 12.8 per cent moisture, 9.7 per cent protein, 0.1 per cent fat, 0.5 per cent minerals, 76.9 per cent carbohydrates, and 1.4 mg/100 g of carotene. Calorific analysis gives a value of 362 kcal/100 g for raw makhana and 328 kcal/100 g for popped makhana. Thus, the calorific value of makhana compares well with staple food materials such as wheat, rice, etc. Makhana is considered superior to
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dry fruits such as almonds, walnut, coconut and cashew nut in terms of sugar, protein, and ascorbic acid and phenol content. The medicinal properties of makhana are also well established at least in China where it has been made mandatory ingredient in baby foods. In India, potential remains untapped.
18.2 Mango – SWOT Analysis
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18.3 Litchi – SWOT Analysis
18.4 RiceThere are around 5,000 rice mills in the state of which more than 95 per cent are hullers and shellers and only 5 per cent of the existing processing facilities can be considered as modern mills. These rice mills are mainly found in the erstwhile Shahabad district (comprising the districts of Rohtas, Buxar, Bhabhua and Bhojpur), Purnea, Araria and Champaran districts. There is a need to modernise the rice milling facilities in the state, given the obsolete technology being used and also increase the processing capacities of a large number of the existing mills. Given the volume of investments required to modernise the supply chain, a two-phased approach is most appropriate.
Apart from this, when we say that we are focusing on marketing of rice products we include pre-made vermicelli, rice flakes, flattened rice, rice meals and whole grains. Right now, none of the rice brands have focused on the locally grown very famous variant ‘Katarani’ rice, renowned for its special aroma, produced in Bhagalpur- Munger region. This can be marketed under GI tags and like else. Here, two important guiding parameters are to be followed:
Common Brand: Creation of a common Brand with required certification, standardization and promotion and related facilities.
Special Brand: Creation and promotion of special brand for ‘Kali Jira’ variety of scented rice along the lines of Basmati.
18.5 Banana – AnalysisThe motive to explore Banana in our profile is to generate a minimum level of continued cash. Bananas are grown throughout the year in different parts of
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Purvanchal and Bihar. Also, various ‘grih mahila udyogs’ are constantly making products out of bananas, it is easy to preserve. Less complex items also generate great revenues as people are aware of the fruit and its made-ups. Hence, less marketing endeavor is required. Focus will be there to make it available to big consumption units such as railways, hospitals, office and corporate mess, college canteens and of course major food processing plants.
19. SOURCES OF FINANCE1. Initial funding for the setup: Self savings, friends & family :FOR: Initial setup and rents and fixing up space2. Bank loans (interest payment would be necessary along with collateral.
Negotiations on repayment term) FOR: Purchase of stock materials, packaging and marketingFROM: Either of National Bank for Agricultural and Rural Development (NABARD), Small Industries Development Bank of India (SIDBI), Export Import Bank (EXIM Bank), Export Import Bank (EXIM Bank), National Cooperative Development Corporation (NCDC) Sourcing & Payment to suppliers Documentation procedures & costs involved afterwards like insurance, customs, taxes Business Development costs3. Incubation cellsFOR: Depth of idea development for further reach and expansion FROM: Mr. Yugal Kishore, Food Corporation of India4. Venture capitalistsFOR: For infrastructural placements, development of fixed assets.5. Ministries/Government bodiesFOR: Assistance in market development, infrastructure, organizing fairs and eventsFROM: Ministry of Food Processing Industries (MFPI), Agricultural and Processed Foods Products Export Development Authority (APEDA, Ministry of Agriculture (MoA), National Horticultural Board (NHB).
Under the Credit Guarantee Trust Fund for Small Industries (CGTSI) set up by SIDBI and GoI, any collateral free credit up to Rs 25 lakh can be extended guarantee cover. The guarantee cover available is up to 75 per cent of the loans.
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20. APPENDICES
LLP AGREEMENT
(AS PER SECTION 23(4) OF LLP ACT, 2008)
THIS Agreement of LLP made at ......11:00:00 hrs...... this.......5’th.. Day of October, 2015
BETWEEN
1. “PURAK” a company registered under the Companies Act, 1956, having its registered office at Muzzafarpur through its authorized representative ……………. which expression shall, unless it be repugnant to the subject or context thereof, include their legal heirs, successors, nominees and permitted assignees and hereinafter called the FIRST PARTY, and
2. ………….. residing at ………………..which expression shall, unless it be repugnant to the subject or context thereof, include their legal heirs, successors, nominees and permitted assignees and hereinafter called the SECOND PARTY,
(BOTH THE FIRST & SECOND PARTY SHALL BE COLLECTIVELY REFERRED TO AS PARTNERS)
WHEREAS the First Party is ……………Sanjeet Singh and Mukesh Dhurve…
WHEREAS the Second Party is ………Mehta Vitika and Dipraj SInha….. .
NOW The First & Second Party are interested in forming a Limited Liability Partnership under the Limited Liability Partnership Act 2008 and that they intends to write down the terms and conditions of the said formation and
IT IS HEREBY AGREED BY AND BETWEEN THE PARTIES HERETO AS FOLLOWS
1. A Limited Liability Partnership shall be carried on in the name and style of M/s. …………… LLP and hereinafter called as …X….. LLP.
2. The X LLP shall have its registered office at ………….. and/or at such other place or places, as shall be agreed to by the majority of the partners from time to time.
3. The Contribution of the X LLP shall be Rs……… (Rupees ……….. only) which shall be contributed by the partners in the following proportions.
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First Party …..% i.e. Rs .……. (Rupees ………….. only)
Second Party ……% i.e. Rs ……… (Rupees ……….. only)
The further Contribution if any required by the X LLP shall be brought by the partners in their profit sharing ratio.
4. The X LLP shall have a common seal to be affixed on documents as defined by partners under the signature of any of the Designated Partners.
5. All the Partners of the X LLP are entitled to share profit and losses in the ratio of their respective contribution in the X LLP.
6. The business of the X LLP shall be of …………………………………...
and other ancillary business more particularly described in the Schedule 1 annexed herewith or any other business in any other manner as may be decided by the majority of Partners.
Admission of New Partner
7. No Person may be introduced as a new partner without the consent of all the existing partners. Such incoming partner shall give his prior consent to act as Partner of the X LLP.
8. The Contribution of the partner may be tangible, intangible, Moveable or immoveable property and the incoming partner shall bring minimum contribution of Rs. …………..
9. The Profit sharing ratio of the incoming partner will be in proportion to his contribution towards X LLP.
Rights of Partner
10.All the partners hereto shall have the rights, title and interest in all the assets and properties in the said X LLP in the proportion of their Contribution.
11.Every partner has a right to have access to and to inspect and copy any books of the X LLP.
12. Each of the parties hereto shall be entitled to carry on their own, separate and independent business as hitherto they might be doing or they may hereafter do as they deem fit and proper and other partners and the X LLP shall have no objection thereto provided that the said partner has intimated the said fact to
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the X LLP before the start of the independent business and moreover he shall not uses the name of the X LLP to carry on the said business.
13. X LLP shall have perpetual succession, death, retirement or insolvency of any partner shall not dissolve the X LLP.
14.On retirement of a partner, the retiring partner shall be entitled to full payment in respect of all his rights, title and interest in the partner as herein provided. However, upon insolvency of a partner his or her rights, title and interest in the X LLP shall come to an end. Upon the death of any of the partners herein any one of his or her heirs will be admitted as a partner of the X LLP in place of such deceased partner. The heirs, executors and administrators of such deceased partners shall be entitled to and shall be paid the full payment in respect of the right, title and interest of such deceased partner.
15.On the death of any partner, if his or her heir opts not to become the partner, the surviving partners shall have the option to purchase the contribution of the deceased partner in the X LLP.
Duties of Partners
16.Every partner shall account to the limited liability partnership for any benefit derived by him without the consent of the limited liability partnership from any transaction concerning the limited liability partnership, or from any use by him of the property, name or any business connection of the limited liability partnership.
17.Every partner shall indemnify the limited liability partnership and the other existing partner for any loss caused to it by his fraud in the conduct of the business of the limited liability partnership.
18.Each partner shall render true accounts and full information of all things affecting the limited liability partnership to any partner or his legal representatives.
19.In case any of the Partners of the X LLP desires to transfer or assign his interest or shares in the X LLP he has to offer the same to the remaining partners by giving 15 days notice. In the absence of any communication by the remaining partners the concerned partner can transfer or assign his share in the market.
20.No partner shall without the written consent of the X LLP,--
I. Employ any money, goods or effects of the X LLP or pledge the credit thereof except in the ordinary course of business and upon the account or for the benefit of the X LLP.
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II. Lend money or give credit on behalf of the X LLP or to have any dealings with any persons, company or firm whom the other partner previously in writing have forbidden it to trust or deal with. Any loss incurred through any breach of provisions shall be made good with the X LLP by the partner incurring the same.
III. Enter into any bond or becomes surety or security with or for any person or do knowingly cause or suffer to be done anything whereby the X LLP property or any part thereof may be seized.
IV. Assign, mortgage or charge his or her share" in the X LLP or any asset or property thereof or make any other person a partner therein.
V. Compromise or compound or (except upon payment in full) release or discharge any debt due to the X LLP except upon the written consent given by the other partner.
Meeting
21.All the matters related to the X LLP as mentioned in schedule II to this agreement shall be decided by a resolution passed by a majority in number of the partners, and for this purpose, each partner shall have one vote.
22.The meeting of the Partners may be called by sending 15 days prior notice to all the partners at their residential address or by mail at the Email ids provided by the individual Partners in written to the X LLP. In case any partner is a foreign resident the meeting may be conducted by serving 15 days prior notice through email. Provided the meeting be called at shorter notice, if majority of the partners agrees in writing to the same either before or after the meeting.
23.The meeting of Partners shall ordinarily be held at the registered office of the X LLP or at any other place as per the convenience of partners.
24.With the written Consent of all the partners, a meeting of the Partners may be conducted through Teleconferencing.
25.Every limited liability partnership shall ensure that decisions taken by it are recorded in the minutes within thirty days of taking such decisions and are kept and maintained at the registered office of the X LLP.
26.Each partner shall--
I. Punctually pay and discharge the separate debts and engagement and indemnify the other partners and the X LLP assets against the same and all proceedings, costs, claims and demands in respect thereof.
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II. Each of the partners shall give time and attention as may be required for the fulfillment of the objectives of the X LLP business and they all shall be the working partners.
Duties of Designated Partner
27.The Authorised representative of First Party and the Second Party shall act as the Designated Partner of the X LLP in terms of the requirement of the Limited Liability Partnership Act, 2008.
28.The Designated Partners shall be responsible for the doing of all acts, matters and things as are required to be done by the limited liability partnership in respect of compliance of the provisions of this Act including filing of any document, return, statement and the like report pursuant to the provisions of Limited Liability Partnership Act, 2008.
29. The Designated Partners shall be responsible for the doing of all acts arising out of this agreement.
30.The X LLP shall pay such remuneration to the Designated Partner as may be decided by the majority of the Partners, for rendering his services as such.
31.The X LLP shall indemnify and defend its partners and other officers from and against any and all liability in connection with claims, actions and proceedings (regardless of the outcome), judgment, loss or settlement thereof, whether civil or criminal, arising out of or resulting from their respective performances as partners and officers of the X LLP, except for the gross negligence or willful misconduct of the partner or officer seeking indemnification.
Cessation of existing Partners
32.Partner may cease to be partner of the X LLP by giving a notice in writing of not less than thirty days to the other partners of his intention to resign as partner.
33.No majority of Partners can expel any partner except in the situation where any partner has been found guilty of carrying of activity/business of X LLP with fraudulent purpose.
34. The X LLP can be wounded up with the consent of all the partners subject to the provisions of Limited Liability Partnership Act 2008.
Extent of Liability of X LLP
35. X LLP is not bound by anything done by a partner in dealing with a person if—
I. the partner in fact has no authority to act for the X LLP in doing a particular act; and
II. the person knows that he has no authority or does not know or believe him to be a partner of the X LLP.
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Miscellaneous Provisions
36.The limited liability partnership shall indemnify each partner in respect of payments made and personal liabilities incurred by him—
I. in the ordinary and proper conduct of the business of the limited liability partnership; or
II. in or about anything necessarily done for the preservation of the business or property of the limited liability partnership.
37. The books of accounts of the firm shall be kept at the registered office of the X LLP for the reference of all the partners.
38. The accounting year of the X LLP shall be from 1st April of the year to 31st March of subsequent year. The first accounting year shall be from the date of commencement of this X LLP till 31st March of the subsequent year.
39. It is expressly agreed that the bank account of the X LLP shall be operated by the Second Party.
40. All disputes between the partners or between the Partner and the X LLP arising out of the limited liability partnership agreement which cannot be resolved in terms of this agreement shall be referred for arbitration as per the provisions of the Arbitration and Conciliation Act, 1996 (26 of 1996).
IN WITNESS WHEREOF the parties have put their respective hands the day and year first hereinabove written
Signed and delivered by the
For and on behalf of
………………….(Name of LLP) (Partner)
(Partner)
Witness:
a) Name:___Anshu Agrahi__
AddressPlot No. 303, Sector 2/B,Gandhinagar
Signature:____________________________________
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b) Name:_______Aman Kumar__
Address:_______Plot No/ 303, Sector 2/B, Gandhinagar
Signature:____________________________________
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SCHEDULE 1
ANCILLARY OR OTHER BUSINESS CARRIED OVER BY THE X LLP
(A) THE BUSINESS INCIDENTAL OR ANCILLARY TO THE ATTAINMENT OF THE MAIN BUSINESS ARE:
(B) THE OTHER BUSINESS ARE:
SCHEDULE 2
MATTERS TO BE DECIDED BY A RESOLUTION PASSED BY A MAJORITY IN NUMBER OF THE PARTNERS
.
LIST OF IMPORTERS/ EXPORTERSCompany Name
Name Email Website Contact
Northern Region MembersBMS Enterprises
Mr. Sudhanshu Mathur
www.connoisseurs.co.in
+91 98100 82943
Ceegate International
Mr. Aman Vitley
- +91 98714 44668
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Dugar Overseas Pvt. Ltd.
Mr. Manoj Dugar
www.dugaroverseas.com
+91 98116 22887
Food Smith Mr. Gaurava Vatsa
- +91 88003 90630
Glico India Mr. Deepak Raj
- +91 99995 96915
Groceries Impex
Mr. Vipin Aggarwal
www.groceriesimpex.com
+91 99990 92561
Interfood Industries
Mr. Sanjay Jain
www.intfoods.co.in +91 98118 72999
Kritimma International
Mr. Akshat Asrani
www.kritimmaintl.com
+91 96540 20100
Manisha International
Mr. Rahul [email protected]
www.mipl.biz +91 11295 43753
Mass Impex Mr. Karan Arora
www.massimpex.com
+91 98100 07793
Max Foods Pvt. Ltd.
Mr. Amit Lohani
www.maxfoodz.com +91 98111 58889
Park Exim Pvt. Ltd.
Mr. Rajat Gupta
www.parkincindia.com
+91 98118 11053
Peaches Mr. Amar Thapar
- +91 98100 16426
R.P. Gourmet Foods Pvt. Ltd.
Mr. Pankaj Singhal
www.rpgourmet.co.in
+91 98100 86352
Saksham Impex Pvt. Ltd.
Mr. Ashish Dubey
www.sakshamimpex.com
+91 98101 17387
Shri Maa Distributions (India) Pvt.Ltd.
Mr. Bhavya Aggarwal
+91 98183 11488
Suresh Kumar & Co. (Impex) Pvt. Ltd.
Mr. Suresh Kumar
www.skco.in +91 98101 22626
Vriddhi Speciality Foods Pvt. Ltd.
Mr. Uday Chugh
[email protected] www.vtco.in +91 98100 16424
WMMC India Mr. Rakesh Banga
www.wmmmcindia.com
+91 98103 28699
World Wide Food Pvt. Ltd.
Mr. Ankur Saxena
www.worldwidefood.in
+91 98715 92231
Rodaa Ji Company
Mr. Lalit Asrani
www.rodaaji.com +91 98100 16425
Sri Roda Foods
Mr. Deepak Asrani,
www.srirodafoods.com
+91 98100 89838
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Agrim Sales Mr. Rakesh Sharma
- +91 98105 42799
Smayan Impex India
Mr. Depankur Dhawan
www.smayanimpex.com
+91 99999 92556
Arora Food Products
Mr. Varun Arora
www.indiamart.com/arorafood
+91 99900 07772
Dalmia Continental Pvt Ltd
Mr. V N Dalmia
[email protected];[email protected]; [email protected]; [email protected]
http://dalmiaglobal.com/
+91 98119 86097
Modi Naturals Limited
Mr. Akshay Modi
[email protected];[email protected]
http://www.oleev.in/ +91 11418 89999
Mekatronics Products Pvt Ltd
Mr. Vinay Sharma
http://mekatronics.tradeindia.com/
+91 93112 01822
Jindal Retail (India) Pvt Ltd
Amit Kapoor
[email protected]/[email protected]
www.jindalglobal.com
+91 11455 94400
Geekay Sales Corporation
Mr. R. L. Nayyar
+91 98681 03833
Olive & Beyond (India)
Mr. Amitt .mishra
http://olivesandbeyond.wordpress.com/
+91 99116 90240
Rama Vision Ltd
Mr Udit Jain [email protected]
www.ramavisionltd.com
+91 98716 00007
Dada Dadi Foods Pvt. Ltd.
Mr. Sushil Kumar Gupta
+91 92121 45888
Tushar Nutritive Foods Private Limited
Mr. Rohit Pathak
+91 98995 99738
Jivo Wellness Pvt. Ltd.
Mr. Ravinder Pal Singh
[email protected] +91 98100 92292
Resources International Pvt. Ltd
Mr. Anupam Dev
[email protected] +91 98100 31509
Emm Kay Import &
Mr. Mahesh Kumar
- - +91 76960 00397
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ExportGustora Foods PVT. LTD
Mr. Anup Goyal
www.gustorafoods.com
+91 98299 22100
L-Comps & Impex Pvt. Ltd.
Mr. Puneet Gupta
[email protected] www.lcomps.com
+91 93160 30904
G.s. Consumer Products Pvt. Ltd.
Mr. S. Surinder Singh Ryait
[email protected] +91 16125 11001
Verde India Limited
Mr. Rajender Arora
[email protected] www.verdeolio.com
+91 98297 02829
Genesis Specialties Overseas
Mr. B. Kumar
http://genesisindia.en.ec21.com/
+91 94143 22553
Privasia Trading
Mr. Anil Aswani
www.privasiatrading.com
+91 99105 23338
Amrit Food Viveck Batra
www.amritfood.com
+91 98103 70953
Western Region MembersAbhinav Enterprises
Mr. Ajay Parashar
www.abhinaventerprises.in
+91 98339 08680
AMP Concepts And More Retail LLP
Mr. Pushkar Goyal
www.sipahh.com
+91 98212 39313
Chenab Impex Mr. Anil Chandok
www.chenabimpex.com
+91 98201 47479
Fresh'N Natural Foods Pvt. Ltd.
Mr. T. Rajan
www.freshnnatural.com
+91 22 6455 0001
Mr. t. Rajan Warrier
+91 22 28251234
Fortune Gourmet Foods Pvt. Ltd.
Mr. Jehangir Lawyer
www.fortunegourmet.com
+91 22645 50001
MRK Foods Pvt. Ltd.
Mr. Dhiraj Dama
[email protected] www.mkrfoods.com
+91 98206 37591
RR Oomerbhoy
Mr. Riyad [email protected] www.rropl.com
+91 22662 77000
RR Trading Company
Mr. Rajesh Poddar
www.rrtradingco.com
+91 22220 07359
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Tajir Pvt. Ltd. Mr. Ali Asgar
[email protected] www.tajir.com
+91 22230 90244
Tree of Life Pvt. Ltd.
Ms. Harshita Gandhi
www.capitalfoods.co.in
+91 98336 05293
Eastern Region MembersSripati Marketing
Mr. Abhishek Bagaria
[email protected] www.sripati.co.in
+91 33227 32235
Taurus Confectionery India Private Limited
Mr. Rajiv Tibrewal
www.candytreatsindia.com
+91 93130 59490
Southern Region MembersD.C. Johar & Sons (Johars Group)
Mr. Rahul Johar
www.JoharsGroup.com
+91 48440 77888
Trustin Brands Marketing
Mr. Ramesh Salvi
www.trustinbrands.co.in
+91 98452 05867
Southern Region MembersThree Rings Exports & Imports Pvt. Ltd.
Mr. Jeetu Daryanani
- +91 90031 55255
SS International
Muhammed Sajid
www.ssimporters.com
+91 98469 99984
LIST OF MARKETING EVENTSEvent Name
Event Type
Organized by
Supported by
Frequency
Current Edition
Approx. dates of organization
Description Link
FoodPro
Exhibition/Fair
CII MOFPI
2 years
10th
Aug-Sep
Platform for interface between the food technology sector and the food industry; covers manufacturing and processing of foods,
http://foodpro.in/
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packaging, storage and retailing
FOODWORLD INDIA
Global convention
FICCI MOFPI
Every year
7th
Sep Global convention for food business and industry to bring global food business community together
http://www.ficcifwi.com/
Aahar International Food & Hospitality Fair
Fair India Trade Promotion Organisation
MOFPI
Every year
29th
Mar Largest fair on Food & Hospitality sector in India; “Food India” segement of the fair covers Foods, Processed Foods, Food Processing & Beverages.
http://www.aaharinternationalfair.com/index.php
International FoodTec India
Trade fair
Private event
-- Every year
9th
Nov Platform for food, beverage and packaging trade, showcasing prodcuts, etc
http://www.foodtecindia.com/
India FoodEx
Exhibition/Fair
Private event (Media Today Group)
MOFPI
Every year
5th
Aug International exhibition on food products, processing, packaging and allied industries
http://www.indiafoodex.com/
International Summit cum Exhibition on Food Processing, Agribusiness &
Summit cum exhibition
ASSOCHAM
MOFPI
Every year
5th
Sep Platform for increasing visibility of Indian processed food, Agro & dairy market targeting international marketplace and prepare for investments. ASSOCHAM invites government as well as private sector including industries, researchers, technologists, policy makers from foreign countries to
http://www.assocham.org/fad/
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Dairy
participate in this economic event
AgriTech India
Exhibition
Private event (Media Today Group)
Ministry of Agriculture
Every year
6th
Aug Exhibition on agriculture, farm machinery, and agri processing technology
http://www.agritechindia.com/index.html
DairyTech India
Exhibition
Private event (Media Today Group)
Ministry of Agriculture
Every year
4th
Aug Exhibition on dairy products, processing and packaging machineries and allied technologies
http://dairytechindia.in/
Poultry & Livestock Expo
Exhibition
Private event (Media Today Group)
Ministry of Agriculture
Every year
3rd
Aug Exhibition on poultry, livestock and technologies
http://www.iplexpo.com/
AGFO Expo
Expo ASSOCHAM
-- Every year
Apr Agricultural and food processing trade show; display of products and technologies; best platform to launch products
Khadhya Khurak
Exhibition
Private event
-- Every year
11th
Jan Premier event on food processing and hospitality; event will provide ideal opportunities for food equipment manufacturers to connect with new customers in the form of wholesalers, distributors and other potential customers
http://khadhyakhurak.com/mos/Frontpage/Itemid,1/
Food and
Exhibition/Fair
CII MOFPI
Every
5th
Aug Food and beverages processing expo
http://www.foodb
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Bev Tech
year
evtech.com/index.php
Agri-Business Summit
Summit
ASSOCHAM
-- Every year
6th
Jan An event for national & International private companies, infrastructure developers, retailers & wholesalers in the agribusiness sector along with the Central & State Governments to come under single roof for capacity building in agricultural sector.
http://www.assocham.org/events/showevent.php?id=934
IAI Expo
Exhibition
Private (Pixie Consulting Solution)
APEDA
Every year
8th
Feb Exhibition on dairy, poultry, and livestock
http://www.iaiexpo.com/
India Cold Chain Show
Exhibition
Private (Reed Manch Exhibitions)
-- Every year
4th
Dec Exhibition on cold logistics, cold storage, refrigeration
http://indiacoldchainshow.com/
India Cold Chain Expo
Expo Private (ICE Centre of Excellence)
MOFPI
Every year
5th
Dec Offers a global opportunity to present product and service information to the largest concentration of public refrigerated warehouses, refrigerated logistics, refrigerated construction and refrigerated transportation
http://www.indiacoldchainexpo.com/index.html
The Indian Bisc
Seminar/Conference
Indian Biscuits
AFTPAI
Every year
1st
Mar The conference will cover areas like food safety & hygiene practices for food
http://10times.com/indian-biscuits-
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uits & Confectionery Congress
Manufacturers' Association
factory, food safety issues, labeling laws, weights & measures specification, latest technologies and trends in the processing, packaging,
confectionery-congress
Indian Ice Cream Congress & Expo
Expo Indian Ice cream manufacturers Association
AFTPAI
Every year
4th
Sep Largest Seminar and Exhibition in South Asia focused on ice cream segment. IICMA is the apex body of the Indian Ice Cream industry, is also the main organizer of this event, all the members of IICMA participate in the show. Other participants are, other ice cream companies(nonmembers), allied industries, distributors, franchise owners, retail chains, consultants, packaging, cold chain, ingredients, processing machinery, food safety providers, etc.
http://www.indianicecreamcongress.in/
Annapoorna World of Food India
Exhibition
FICCI and Koelnmesse
-- Every year
9th
Sep Food and beverages trade
http://www.worldoffoodindia.com/index.html
Agro Protech
Exhibition-cum-conference
Indian Chamber of Commerce (ICC)
-- Every year
4th
Nov Agro processing http://tradeshows.tradeindia.com/agroprotech2013/index.html
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Rice Pro-Tech Expo
Expo Private
-- Every year
8th
Feb Rice processing http://www.indiariceexpo.com/
Food & Technology Expo
Expo Private
-- Every year
10th
Jul Food grains processing technologies providers, agro based industries, food processing sector, hospitality sector
http://www.foodandtechnologyexpo.com/
Food Technology Show
Exhibition
Private
-- Every year
-- Jun Food processing and allied industries
http://www.foodtechnologyshow.com/
Compack
Expo Private (Smart Expos & Fairs)
-- Every year
6th
Jul Packaging expo http://www.eventseye.com/fairs/f-compack-india-19468-1.html
PackPlus
Expo Private (Print-Packaging.com Pvt. Ltd.)
AIDC Technologies Association of India
Every year
3rd
Jun Packaging expo http://www.packplus.in/
Intelpack
Exhibition and Conference
Private (Intel Trade Fairs & Expositions)
-- Every year
14th
Apr Showcase of cutting-edge technology in packaging and processing
http://www.intelexpo.com/intelpack-2015/
International PackTech
Exhibition and Conference
Private (Messe Düsseldorf
-- Every year
8th
Sep Processing, packaging and printing exhibition
http://www.packtech-india.com/
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India)PackEx India
Exhibition
Private (KoelnmesseYA Tradefair )
-- Every year
-- Nov International Exhibition on Packaging Material and Technology
http://www.packexindia.com/
INCUBATION CENTERSIDBI Innovation and Incubation Centre (SIIC)
Indian Institute of Technology, Kanpur
Business Management, Infrastructure, Finance/ funding, Practising entrepreneurs/ mentorship
SIIC COORDINATOR
Dr. Sameer KhandekarAssociate DeanInnovation and Incubation Room No. F-7SIDBI Innovation & Incubation Centre, IIT KanpurPhone: 0512-2596646 / 2596606Email: samkhan[at]iitk.ac.in; siic[at]iitk.ac.in
http://www.iitk.ac.in/siic/d/about-siic#sthash.gdDF0S4R.dpuf
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