enter 2010 liburd nielsen sustainable experience

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    ICT and OpenInnovation for

    Sustainable TourismDr. Janne J. Liburd and Dr. Niels Chr.Nielsen

    [email protected],

    [email protected] of Southern Denmark

    http://www.ifitt.org/
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    Presentation outline

    ICT and Open Innovation

    Implications for tourism education,

    industry collaboration and localcommunities

    Sustainable tourism innovations

    Island cases: Mandoe and Fanoe,Denmark

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    ICT and Open innovation

    Common ownership model Freely distributed, comments, criticism,

    contributions welcomed

    Ex. Creative commons and open access

    resources, GNU/Linux, OpenStreetMap/Where2.0,BEST EN

    Copyleftlicenses permit the use of normallycopyright restricted/protected source code

    A replacement for capitalism and Fordism versus

    flexibility and exchange? How can industry innovation be enhanced by

    academe in other ways than through advisoryservices, collaborative network sessions and jointdevelopment projects?

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    http://www.besteducationnetwork.org/http://www.besteducationnetwork.org/http://www.besteducationnetwork.org/http://www.besteducationnetwork.org/
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    An example of usergenerated geo-data

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    The end of the IvoryTower?

    Authoritative knowledge, lack of innovation andcreativity?

    IP, copy right, reproduction repositioned andtransformed through open innovation, Web 2.0, a

    new geography ? rethink and reorganise traditional

    power/knowledge structures and interaction intourism education and INDUSTRY/DESTONATIONwithin and beyond the university setting?

    Does ICT allow us as researchers to communicateour findings on methods and sustainablepractices more easily?

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    Web 2.0. in tourism educationand industry collaboration

    Supports the integration of life-long learning activities

    Organisation of dynamic learning environments, e-tivities(Salmon 2002)

    Efficient and flexible way of transforming content andactivities between practices

    Facilitation of sustainable tourism developmentthrough collaboration

    between research, education and business practices

    between social networks to link different repositories ofknowledge with the potential innovation effects

    between learning activitites and other social practices inwhich the learner participates

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    Open innovation research- some opportunities

    How will innovation change from a purely economicperspective towards social and sustainable purposes in openenvironments where users and service providers interactmore intensively?

    How can we measure and ensure the quality of individuallearning in blended learning environments?

    New models and methodologies of multi-user driveninnovation for sustainable tourism? Photo safaris Mock-up analysis

    Walk n Talk

    Brainstorming

    Bodystorming Geocaching, community mapping

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    Case studies Danish

    Wadden Seaarea,designated

    national parkfrom 2010.

    Islands

    challenged indifferent ways

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    Fan - Where do visitors go?

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    What can the destinationoffer?

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    User created, open accessattractions

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    Individual

    experiencemap

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    Based on GPS-

    data and self-kept diary

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    Mand traditional tales aboutplaces

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    Collection of experience points

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    ar ng p aces,experiences

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    Can we do it?

    Do researchers, educators and studentsunderstand the opportunities - and theintrinsic ethics - of open innovation?

    Are the universities ready to change(Fordist) teaching and grading practices?

    Are researchers, students, educators readyfor external/industry collaboration?

    Are the universities ready to reevaluate andchange the neo-liberal criteria of success?

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    www.INNOTOUR.com-an invitation to collaborate

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    http://www.innotour.com/http://www.innotour.com/