enough
DESCRIPTION
Final creative projectTRANSCRIPT
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The “Enough”
FoundationSarah KayyemReham El DidiLujein Ramiz
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Who are we?• We are licensed as a non-profit organization• We work in support for victims of domestic
violence• We protect physically, sexually and
emotionally abused women
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Our VisionWe envision a world free of violence,
producing a safe environment for women
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Our MissionWe aim to stop violence once and for all.
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Violence• Harsh physical treatment and sexual
exploitation• It is more than broken bones and bruises• It makes victims feel worthless• Generate feelings of insecurity & discomfort
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Situation AnalysisUAE citizens are aware of violence; However, they are unaware of the procedures to take in
terms of precaution and reporting.
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Competitive AnalysisBecause this is a humanitarian cause, there are
no direct & recent competitors.
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Objectives1. Increase awareness2. Encourage TG to take action against woman
abuse
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Sales Promotions• We are to sell: mugs, T-shirts etc.• Raise funds through promoting the products
we’re selling• We address the general audience
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Web Marketing Plan
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Why we are going online?• Create awareness• Reach• Website is time and cost efficient• Website grants lots of opportunities
(hits/buzz)• Online (Digital) Culture
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Who is responsible for website marketing?• It’s a group project• Later on we’ll be working with a professional
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How will it be financed?• Humanitarian cause: donations etc.• Government support• Funds• PR sponsoring events• External loans
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