enhance the power of your ooh campaigns · audience extension impressions: 3,600,000 mobile clicks:...

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Deliver a holistic multichannel approach to OOH campaigns with a Mobile integration strategies. Provide additional touchpoints for consumers to engage with your brand while combining data and insights for the Offline and Online worlds. LINK uses industry-leading geolocation data to retarget consumers that pass by PATTISON OOH locations. Using a fully Canadian end-to-end mobile partnership, LINK provides a transparent and trustworthy integration solution. Through LINK's Mobile Integration, Mitsubishi leveraged large-format digital to amplify its campaign and identify 1st-party Online and Offline insights and key campaign metrics AUDIENCE EXTENSION IMPRESSIONS: 3,600,000 MOBILE CLICKS: 11,420 CRT: 0.32% TOTAL UNIQUE VISITORS (TO CLIENT DEALERSHIPS): 2,315 VISIT CONVERSION RATE (BY MARKET): 0.59%-0.7% COST PER UNIQUE DEALER VISIT: $206.00 MOST VISITED DAY: TUESDAY BUSIEST HOUR: NOON & 3PM DWELL TIME: 21% OF AD EXPOSED VISITORS SPENT 30 MINUTES OR MORE IN DEALERSHIPS CAMPAIGN DELIVERY FOOT TRAFFIC ATTRIBUTION INSIGHTS ENHANCE THE POWER OF YOUR OOH CAMPAIGNS THROUGH MOBILE AMPLIFICATION AND INSIGHTS M0017292 JAN19 M0017519 JAN19

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Page 1: ENHANCE THE POWER OF YOUR OOH CAMPAIGNS · audience extension impressions: 3,600,000 mobile clicks: 11,420 crt:0.32% total unique visitors (to client dealerships): 2,315 visit conversion

Deliver a holistic multichannel approach to OOH campaigns with a Mobile integration strategies. Provide additional touchpoints for consumers to engage with your brand while combining data and insights for the Offline and Online worlds.

LINK uses industry-leading geolocation data to retarget consumers that pass by PATTISON OOH locations. Using a fully Canadian end-to-end mobile partnership, LINK provides a transparent and trustworthy integration solution.

Through LINK's Mobile Integration, Mitsubishi leveragedlarge-format digital to amplify its campaign and

identify 1st-party Online and Offline insights andkey campaign metrics

AUDIENCE EXTENSION IMPRESSIONS: 3,600,000

MOBILE CLICKS: 11,420CRT: 0.32%

TOTAL UNIQUE VISITORS (TO CLIENT DEALERSHIPS): 2,315VISIT CONVERSION RATE (BY MARKET): 0.59%-0.7%

COST PER UNIQUE DEALER VISIT: $206.00MOST VISITED DAY: TUESDAY

BUSIEST HOUR: NOON & 3PMDWELL TIME: 21% OF AD EXPOSED VISITORS SPENT

30 MINUTES OR MORE IN DEALERSHIPS

CAMPAIGN DELIVERY

FOOT TRAFFIC ATTRIBUTION INSIGHTS

ENHANCE THE POWEROF YOUR OOH CAMPAIGNS THROUGH MOBILE AMPLIFICATION AND INSIGHTS

M0017292 JAN19M0017519 JAN19

RESNET HERS Index and the 2015 IECCconference2015.resnet.us/data/energymeetings/...Billings, MT 6B 49 13+10 UCbsmt n/a 30 0.32 0.40 Fargo, ND 7A 49 13+10 UCbsmt n/a 38 0.32 0.40 Fairbanks,

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