Start with the name of Allah,

the most merciful & gracious

Prepared & Presented By:

Rashid Mehmood 8373

Ali Ahmed 8372

History

• In 1964 Esso Fertilizer was Established• In 1978, it was renamed Exxon Chemical Limited• In 1991 renamed as Engro Chemical Pakistan

Limited• 21st Century started the successful era for Engro• In 2005 Engro decided to diversify their business &

established Engro Foods • In 2010 becomes Engro Corporation Limited

Assets & Income

Revenue 100 Billion

Net income 3,957 Million

Total asset 94 Billion

Employees 2093 (2009)

Introduction to Leaders

Mr. Hussain Dawood(Chairman)

Mr. Asad Umer (Ex.President & CEO)

Mr. Ali-ud-din Ansari (President & CEO)

Subsidiaries

• Engro Fertilizers Limited• Engro Foods Limited• Engro Eximp Private Limited• Engro PowerGen Limited• Engro Polymers and Chemicals Limited• Engro Vopak Limited

Business Type

•Fertilizer•Food•Beverages•Chemicals•Polymers•Power Generation•Petrochemical

Introduction to Engro Foods• Engro Foods Ltd (EFL) started its

operations in Pakistan in 2005 and launched its first product Olpers in 2006.•About 5 million consumers nationwide

use Engro Foods Products daily. •Over 1300 employees maintaining

consumer delight.• Rs 40 billion Revenue for year 2012

Product Portfolio

Competitors

Production

•Two processing units •One in Sahiwal •Another in Sukkur •All of the products of Engro foods are produced in these two factories

SWOT Analysis

Strength

• Quality products • Suitable Brand Names • Good Packaging • Motivational Slogans • Best Marketing Campaign • Strong Relationship with Farmers • Strong back by Engro Corporation • Good Consumer Response • Strong Research & Development

Weaknesses

•Depend on Tetra Pack •No Powder Milk Production Ability • Engro Foods have 40 milk collection center

in Pakistan which are not enough for increased demands •Have only one Dairy farm which is not

enough provide required quantity of Milk

Opportunity

• Increase in consumption of processed milk by the consumer • Population growth • High migration rate of people to Cities• Flexible Government policy for food industry • Improvement in Literacy Rate • Have enough funds to expand their Operations

Threats

•High Inflation Rate •Law and Order Situation•Low purchasing power of the People •Giant Competitor in the Market •New Companies Arrival

• Strong Quality Control• 6 fold layers of Tetra pack for quality Assurance• Use of Quality chillers for Milk Transport• Quality Assurance at every step

Quality Control