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English SOL InstituteEnglish SOL Institute

Elementary Media Literacy Elementary Media Literacy Grades 4 & 5 StrandGrades 4 & 5 Strand

English SOL InstituteEnglish SOL Institute

Elementary Media Literacy Elementary Media Literacy Grades 4 & 5 StrandGrades 4 & 5 Strand

Paula WhitePaula WhitePwhite@k12albemarle.orgPwhite@k12albemarle.org

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Media Literacy (Grades 4 & 5)Media Literacy (Grades 4 & 5)Media Literacy (Grades 4 & 5)Media Literacy (Grades 4 & 5)

• Strand is integrated into content area Strand is integrated into content area lessonslessons

• Critical thinking/viewing of media is Critical thinking/viewing of media is emphasizedemphasized

•Several attributes examined: authorship, Several attributes examined: authorship, format, audience, content, and purpose format, audience, content, and purpose (audience and purpose only at grade 4)(audience and purpose only at grade 4)

Key Points in Media LiteracyKey Points in Media Literacy

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Media Literacy (Grades 4 & 5)Media Literacy (Grades 4 & 5)Media Literacy (Grades 4 & 5)Media Literacy (Grades 4 & 5)

• Deconstruction is emphasized beginning in Deconstruction is emphasized beginning in grade 5grade 5

• Students not just consumers but producers Students not just consumers but producers of media (beginning at grade 5)of media (beginning at grade 5)

Key Points in Media LiteracyKey Points in Media Literacy

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Center For Media LiteracyCenter For Media LiteracyCenter For Media LiteracyCenter For Media Literacy

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Smokey The Bear (over time)Smokey The Bear (over time)Smokey The Bear (over time)Smokey The Bear (over time)

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•Over time-(http://www.smokeybear.com/vault/?js=1)

•All-(http://www.smokeybear.com/resources.asp)

Smokey The Bear ResourcesSmokey The Bear ResourcesSmokey The Bear ResourcesSmokey The Bear Resources

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•Key Question #1: Who created this message?•Core Concept #1: All media messages are constructed.

•Key Question #3: How might different people experience this message differently from me?•Core Concept #3: Different people experience the same media message differently.

•Key Question #5: Why is this message being sent?•Core Concept #5: Most media are organized to gain profit and/or power.

•AH-HA!:Looking at PSAs over time helps give a historical context and helps us understand how different words and images can convey the same big ideas.

WhyWhy Study Public Service Messages? Study Public Service Messages?WhyWhy Study Public Service Messages? Study Public Service Messages?

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http://www.chacha.com/quiz/729/do-you-recognize-these-famous-logos

Let’s Play A GameLet’s Play A GameLet’s Play A GameLet’s Play A Game

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• Hidden Meanings Hidden Meanings (http://www.dailyfinance.com/photos/hidden-meanings-in-popular-logos/#photo-1)

• 25 Famous Logos with Hidden Images 25 Famous Logos with Hidden Images (http(http://list25.com/25-famous-logos-with-hidden-im://list25.com/25-famous-logos-with-hidden-images/5/ages/5/)

•Hidden Secrets of Corporate LogosHidden Secrets of Corporate Logos(http://blog.corporatelogos.ws/hidden-secrets-corporate-logo)

The Power of LogosThe Power of LogosThe Power of LogosThe Power of Logos

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•Key Question #1: Who created this message?•Core Concept #1: All media messages are constructed.

•Key Question #2: What creative techniques are being used?•Core Concept #2: Media messages are constructed with a creative language using its own rules.

•Key Question #4: What lifestyles, values and points of view are represented in, or omitted from, this message?•Core Concept #4: Media have embedded values and points of view.

•AH-HA!: Looking closely at details and knowing about the company helps me understand their hidden messages!

Why Study Logos?Why Study Logos?Why Study Logos?Why Study Logos?

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•AuthorshipAuthorship•Purpose Purpose (grade 4)(grade 4)•signature style of landscape photography

http://memory.loc.gov/ammem/collections/anseladams/index.html

Ansel AdamsAnsel AdamsAnsel AdamsAnsel Adams

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In 1943, Ansel Adams (1902-1984), America's best-known photographer, documented the Manzanar War Relocation Center in California and the Japanese Americans interned there during World War II.

http://memory.loc.gov/ammem/collections/anseladams/index.html

Born Free And EqualBorn Free And EqualBorn Free And EqualBorn Free And Equal

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•Born Free and Equal Born Free and Equal "The purpose of my work was to show how these people, suffering under a great injustice, and loss of property, businesses and professions, had overcome the sense of defeat and dispair [sic] by building for themselves a vital community in an arid (but magnificent) environment.”

“Through the pictures the reader will be introduced to perhaps twenty individuals…loyal American citizens who are anxious to get back into the stream of life and contribute to our victory.”

Ansel Adams’ Stated PurposeAnsel Adams’ Stated PurposeAnsel Adams’ Stated PurposeAnsel Adams’ Stated Purpose

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•Key Question #3: How might different people understand this message differently?•Core Concept #3: Different people experience the same media message differently.

• Key Question #5: Why is this message being sent?•Core Concept #5: Media messages are organized to gain profit and/or power.

•AH-HA!: Learning about the history of this picture changes the way I look at it!

http://memory.loc.gov/ammem/collections/anseladams/index.html

Born Free and EqualBorn Free and Equal

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5th grade research/writing project5th grade research/writing project http://historianorliar.wikispaces.com

John Smith-Historian or Liar?John Smith-Historian or Liar?John Smith-Historian or Liar?John Smith-Historian or Liar?

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•The average person is surrounded by 3,000 commercial messages a day. We are bombarded with advertising messages in print, on radio and TV, through the mail and over the Internet. •We don't pay any attention to 99% of them.•Thus, the first job of any ad is to get the target buyers to pay attention to it.•Does it immediately stimulate one or more "hot button" motivations (a need, want, fear, or desire) of the consumer?

VideoVideo

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•http://www.youtube.com/embed/HhsWzJo2sN4

Another one for kids:•http://www.youtube.com/watch?v=tloVHJtrJ_k&feature=related

VideoVideo

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Looking at MediaLooking at MediaLooking at MediaLooking at Media

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•How to Analyze a Television Commercial How to Analyze a Television Commercial (http(http://www.understandmedia.com/media-theory/110-://www.understandmedia.com/media-theory/110-how-to-analyze-a-television-commercialhow-to-analyze-a-television-commercial)

•PBS Kids--Don’t Buy It (Advertising Tricks) PBS Kids--Don’t Buy It (Advertising Tricks) (http://pbskids.org/dontbuyit/advertisingtricks/(http://pbskids.org/dontbuyit/advertisingtricks/)

•You Are Here-where kids learn to be smarter You Are Here-where kids learn to be smarter consumers consumers (http(http://www.ftc.gov/bcp/edu/microsites/youarehere/://www.ftc.gov/bcp/edu/microsites/youarehere/ )

Other ResourcesOther Resources

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•Critical Media Literacy: Commercial Advertising(http://www.readwritethink.org/classroom-resources/lesson-plans/critical-media-literacy-commercial-97.html)

•Critical Media Literacy: TV ProgramsCritical Media Literacy: TV Programs(http://www.readwritethink.org/classroom-resources/lesson-plans/critical-media-literacy-programs-96.html)

ReadWriteThink ResourcesReadWriteThink Resources

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Smokey The Bear (http://www.smokeybear.com/)The Ad Council (http://adcouncil.org/)Visual Learning Boom! (http://www.yesmagazine.org/for-teachers/curriculum/visual-learning-boom)PSA Central (http://psacentral.adcouncil.org/psacentral/signon.do)

LinksLinks

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1. Who created this message?1. Who created this message?2. What creative techniques are used to 2. What creative techniques are used to attract my attention?attract my attention?3. How might different people understand 3. How might different people understand this message differently?this message differently?4. What values, lifestyles and points of views 4. What values, lifestyles and points of views are represented in, or omitted from, are represented in, or omitted from, this message?this message?5. Why is this message being sent?5. Why is this message being sent?

Deconstruction (at grade 5)Deconstruction (at grade 5)

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1.1. All media messages are constructed.All media messages are constructed.2.2. Media messages are constructed using a Media messages are constructed using a

creative language with its own rules.creative language with its own rules.3.3. Different people experience the same media Different people experience the same media

message differently.message differently.4.4. Media have embedded values and points of Media have embedded values and points of

view.view.5.5. Most media messages are organized to gain Most media messages are organized to gain

profit and/or power. profit and/or power.

Center for Media Literacy5 Core Concepts

Center for Media Literacy5 Core Concepts

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•@paulawhite on Twitter@paulawhite on Twitter

•pwhite@k12albemarle.org pwhite@k12albemarle.org

•Crozet Elementary School, Crozet, VACrozet Elementary School, Crozet, VA

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