English Seminar II

English Seminar IIWeek Four

Messages

Holiday next week!10 November – go to M205

English Seminar IILesson PlanPlease follow along

Theme: Advertising and consumer culture (continued)

Aim: For students to practice their English communication skills while learning about and discussing a current issue

English Seminar II

Warm-upWould you rather …

Read the ‘would you rather …?’ questions.Make your choice.Share with the group.

Today’s ‘would you rather’ questions are all to do with money

English Seminar II

Warm-upWould you rather …

be poor with lots of good friends or rich with no real friends?

English Seminar II

Warm-upWould you rather …

lose all of your money and valuables or all of the pictures you have ever taken?

English Seminar II

Warm-upWould you rather …

find your true love or a suitcase with two million dollars inside?

English Seminar II

Warm-upWould you rather …

be poor but help people or become incredibly rich by hurting people?

English Seminar II

Warm-upWould you rather …

Have lots of time or lots of money?

English Seminar II

Advertising and Consumer Culture

English Seminar II

Advertising techniques

Advertisers appeal to three things:

EthosLogosPathos

Do you know any of these words? What do you think they mean?

English Seminar II

Advertising techniques – analysing, giving opinions

Let’s analyse some commercialsFill in the table (notes only) discuss the answers together

1. https://www.youtube.com/watch?v=owGykVbfgUE 2. https://www.youtube.com/watch?v=zn_U8J34xsU 3. https://www.youtube.com/watch?v=L0KmvWL6Dfw 4. https://www.youtube.com/watch?v=CO0qwl5k9R4 (From Thailand)5. https://www.youtube.com/watch?v=3IbaKAfqJy0 (Note the song played)

English Seminar II

Ethical advertising

Do you believe advertisers always tell the truth?Should they?

Let’s take a look at this Dove ad.https://www.youtube.com/watch?v=Q5qZedMTkkE

What are your thoughts?

English Seminar II

Ethical advertising

Do you believe advertisers always tell the truth?Should they?

Let’s take a look at this video.https://www.youtube.com/watch?v=iTelTe0cieg

What are your thoughts?

English Seminar II

Role-play – creative English

Get into pairs.Take a card of weird inventions.How would you try to sell this product?

Try to sell your product to the class.Use pathos, logos, ethos, or a combination of these.10 minutes planning.1 minute presentation.

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Song lyrics

Listen to the song by Jack JohnsonFollow along with the lyricshttps://www.youtube.com/watch?v=_uUmMS7WLUs

Let’s look at some key phrases:

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“Look at all those fancy clothes.Well these can keep us warm, just like those”

What do you think this means?

English Seminar II

Did you know …Americans now buy five times as much clothing as they did in 1980The average British woman has 22 items of clothing that she has never wornMore than 10 million tons of clothing goes to landfill each year in the United States

English Seminar II

“And cars and phones and diamond rings.Bling, bling, because those are only removable things”

What do you think this means?

English Seminar II

Did you know …Purchasing of nonessential goods and services has more than doubled since the 1950sUK Children have an average of 238 toys, but play regularly with 1285% of Americans change their cellphone when their old one still works Wedding price??

Discussion questions:

About 66% of people from the UK wish they had less ‘stuff Do you think people have too much ‘stuff’?The statistics I gave are mostly from the US and the UK. How do you think Japan compares?Do you think we waste too much?Why do people buy non-essential items?What things could you live without?

English Seminar II

If time, hypothetical questions

Your house is on fire. Everyone is safe outside.

But you have enough time to take 2 items with you.What would you take? Why?

AssessmentHomeworkGo around the group and share one sentence about

• something you learnt or felt today

• something you found interesting, or

• something you would like to learn more about

English Seminar II