english presentation salman khan 3rd semester 7c's

7/30/2019 English Presentation Salman Khan 3rd SEMESTER 7C's

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7 Cs of Effective Communications

in BusinessOR

principles of EffectiveCommunications


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DEFIITIONTO COMPOSE EFFICTIVE WRITTEN OR ORALMESSAGES, WE MUST APPLY CERTAIN

COMMUNICATION PRINCIPELS. THESEPRINCIPLES PROVIDE GUIDELINESREGARDING PURPOSE , STYLLE , RECIVER ETC CALLED THE SEVEN CS .


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Seven Cs of Effective

Communication1. Completeness2. Conciseness3. Consideration4. Concreteness

5. Clarity6. Courtesy7. Correctness


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CompletenessProvide all necessary Information

One way to make your message complete is to answer thefive Ws. WHO?

WHAT?WHEN?WHERE?WHY?

For instance, to order (request) merchandise, make clearWHAT you want, WHEN you need it, WHERE it is to be sent.and HOW payment will be done.

The five question method is useful when you writerequests, announcements, or other informative messages.


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Completeness Answer all questions asked

Stated questions from questionerImplied questions from questioner

Give something extra whendesirable

The customers may not know what theyneed


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ConcisenessConciseness means convey the message by using fewest words.

Eliminate wordy expressions

Include only relevant material

Avoid unnecessary repetition


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Eliminate Wordy ExpressionsWordy: At this timeConcise: Now

Wordy: Due to the fact thatConcise: Because

Wordy: Please be advised that your admission

statement was receivedConcise: Your admission statement has beenreceived.


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Include Only Relevant MaterialStick to the purpose

Go to the important point concisely

Avoid long introductions and unnecessary

explanations


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Avoid Unnecessary RepetitionUse a shorter name after you havementioned the long one. Instead of North

Central Company use North Central

Use pronouns or initials E.g.,

Instead of world trade organization use WTOor you can use IT for Information Technology


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ConsiderationConsideration means to consider the receivers Interest.

Focus on you instead of I or We

Show audience benefit or interest of thereceiver

Emphasize positive, pleasant facts.


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Focus On You Instead Of I

Or We Always try to address receivers needsand wants.

Using you help you, but over use lead a negativereaction. The use of you in negative situations canbe avoided by employing the passive voice.

Insensitive: You failed to enclose your check inthe envelopeConsiderate: The check was not enclosed .


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Emphasize positive, pleasant factsNegative - Unpleasant: It is impossible toopen an account for you todayPositive Pleasant: as soon as yoursignature card is received, we will gladly

open an account for you.


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ConcretenessIt means that message should be specific

instead of general. Misunderstanding of words creates problems for both parties(sender and receiver).

When you talk to your client, always usefacts and figures instead of generic orirrelevant information


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ConcretenessUse specific facts and figures

Put action in your verbs.

Choose vivid, image building words


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Use Specific Facts and Figures Vague statement: GMAT scores are higher

Concrete statement: In 1994, the GMAT scoresaveraged 500; by 1995, they had risen to 510.

Put action in your verbs

Use active voicePut action in verbs, not in nouns


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Put Action in your Verbs

Use active voicePassive: The tests were administered by theprofessors.

Active: Professors administered the tests

Active verbs help make your sentence more specificand concise.

Passive voice can be used when you want to avoidpersonal comments


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Put action in verbs, not in nouns

Action hiding in Quiet Noun: Professor younis will give consideration to thereport.

Action in the Verb: Professor younis will consider the report.


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ClarityChoose familiar wordsFamiliar Unnecessary

difficult After subsequentPay remunerationInvoice statement for paymentIMO in my opinionLOL Laughing out loud

Avoid jargon when the receiver is not accustomed to it.


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Construct effective Sentences andParagraphs

UnityOne main idea in a sentence and others must be closelyrelatedPoor Sentence: I like Mr. Baig and Eifel Tower is inParis

LengthTry to write sentence with 17 to 20 words


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Coherence Arrangement of words correctly so that ideasclearly express the meaning.Unclear: His report was about managers,broken down by age and genderClear: His report focused on age and gender of managers.

EmphasisPut main ideas up front within a sentence.


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CourtesyCourtesy shows politeness, love, and respect for thereader please and thank you are courteous words.Be sincerely tactful and appreciative

Tactless, blunt More TactfulIts your fault, you did not Sometimes my wording isnot

properly read my latest FAX precise; let me try again

Use expressions that show respectOmit irritating expressionsE.g., you failed to, you are ignorant of, you leave us nochoice


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Choose Non discriminatory expressions Man Words

Questionable More DesirableFreshman First year studentsManpower workforce, employees


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CorrectnessUse the Right Level of Language

Formal language is used for legal documents, toplevel Govt. agreementsInformal language is more used in businesscommunication

Check accuracy of Figures, Facts and words

Maintain Acceptable Writing MechanicsGrammar-checksSpell-checks

english presentation salman khan 3rd semester 7c's

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