english premier league shirt and kit ......• adidas, new balance, um-bro, nike, under armour and...

ENGLISH PREMIER LEAGUE SHIRT AND KIT SPONSORSHIP REPORT

REPORT & ANALYSIS


INTRODUCTION

With its massive worldwide reach the English Premier League and its clubs have become some of the most desired sports properties.

Sponsors are keen to invest in the world’s top clubs driving important revenue for them. One of the most im-portant commercial assets for football clubs is the team shirt.

The Sports Business Institute Barcelona has undertaken research into the twenty English Premier League clubs and their respective shirt and kit sponsorships to provide you with a general overview of the following:

The report also analyzes the most relevant industries investing in football shirt sponsorship deals .

We hope you enjoy reading it!

www.sbibarcelona.com I @SBI_Barcelona I [email protected]

- Kit suppliers of EPL teams 2018-19 season - Shirt Sponsors of EPL teams 2018-19 season- Sleeve sponsors of EPL teams 2018-19 season



OVERVIEW OF THE KIT SUPPLIERS OF THE EN-GLISH PREMIER LEAGUE 2018-2019

• The 20 Premier League teams are sponsored by six diff erent sportwear brands

• Adidas, New Balance, Um-bro, Nike, Under Armour and Puma comprise the offi cial kit suppliers of the 20 Premier League teams

• Adidas is the dominant brand with six teams adding to their portfolio the three pro-moted teams for the upcoming season

• Four teams have switched brands for the upcoming sea-son, including Crystal Palace from Macron to Puma, Wolver-hampton Wanderers from Puma to Adidas and Hudders-fi eld and Leicester from Puma to Umbro and Adidas

Adidas climbs up to the fi rst position as the kit supplier which has partnered with 30% of the total Premier League teams



• Some English Premier League clubs have ad-opted this new way of sponsorship to increase their revenue

• Last season was the fi rst time Premier League clubs were allowed to reach sleeve sponsorship deals.

• This upcoming season Manchester United will display for its fi rst time a sleeve sponsor with Kohler

• Wolves will also have a sleeve sponsor for the fi rst time, after promoting to EPL, with a crypto-currency exchange platform company.

Financial services lead the way of industries which have more sleeve sponsorships deals in 2018-19 season


KIT MANUFACTURES PREMIER LEAGUE 2018-2019


• Gambling companies sponsors nine out of 20 Premier League teams, one more than the previous season.

• Gambling companies usually make more shirt sponsor-ship investments in smaller clubs

• Gambling partners are not present in any of the tradition-al top 6 clubs



FOOTBALL INDUSTRYRECOGNITION

Backed by a reputation of having previously trained executives from the top clubs, leagues,

federations and other football organizations worldwide

CAREER ADVANCEMENTLearn the knowledge and develop the skills to optimize your professional opportunities

in the football industry.

GLOBAL NETWORKINGShare skills, knowledge and network by joining an alumni community made up of

like-minded peers and industry executives in over 70 countries across the globe.

ABOUT THE SPORTS BUSINESS INSTITUTE BARCELONA

The Sports Business Institute (SBI) is a private learning institution based in Barcelona with a regional offi ce in North America that provides top-quality practical executive business training to those aspiring to work or advance their career in sports, with a particular focus on the football industry.

For more information contact us at [email protected].

Edited by: Diego ValdesDirectorSports Business Institute Barcelona

Author: Carlos GazapoMarketing AssistantSports Business Institute Barcelona

August 2018

Sources: 1. www.PremierLeague.com 2. www.scoreandchange.com3. EPL teams offi cial websites

english premier league shirt and kit ......• adidas, new balance, um-bro, nike, under armour and...

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