
2/81

BREAKING

NEWS


3/81

HAVE BEEN AROUND SINCE THE

BEGINNING OF TELEVISION

HISTORY .

NEWS CASTERS


4/81

MOST INDIANS SIT DOWN AND WATCH THE EVENING

NEWS.

AFTER A LONG DAY OF

WORK,


5/81

EVERY NIGHT , THE PUBLIC

WATCHES

TALK ABOUT THE MOST

CURRENT LOCAL AND

NEWS

ANCHORS

REPORTERS WEATHER

PEOPLE


6/81

KEEP THE PUBLIC’S

ATTENTION

FOR 30-60 MINUTES AT A

TIME?

HOW DO THESE

NEWSCASTERS,


7/81

WHAT CAN WELEARN FROMNEWS

ANCHOR


8/81


9/81

EYE-CONTACT

1


10/81

4!"

ON AVERAGE,

A PERSONS “GAE TIME”

IS ABOUT 40! WHEN


11/81

"UT THE AVERAGE

NEWS ANCHORS “GAZE

TIME” IS ABOUT 90% AND

!"


12/81

NEW# ANCHOR

ALMOST

NEVER LOO$

AROUN%.


13/81

LOOKING AT PEOPLE

MAKES THE

AUDIENCE MORE

ENGAGED.


14/81

TONALIT&2


15/81

LISTEN CAREFULLY TO

OUR LOCAL NEWS

ANCHOR


16/81

LISTEN CAREFULLY TO

OUR LOCAL NEWS

ANCHORTHE USE INFLECTION IN THEIR

VOICE.

HI'H#AN%

LOW#


17/81

WORDS ACCOUNT FOR !%

OF THE AUDIENCE’S

RETENTION RATE"


18/81

WORDS ACCOUNT FOR !%

OF THE AUDIENCES

RETENTION RATE"BUT TONALITY

ACCOUNTS FOR 3#!.


19/81

DRESS

3


20/81

THE WA OU DRESSIS THE VER FIRST

IMPRESSIONPEOPLE HAVE OF YOU.


21/81

NEW# ANCHOR

ARE ALWAYSDRESSED TO

IMPRESS.


22/81

CON#IDENCE

4


23/81

BELIE(E IN

WHAT &OUARE #A&IN'.


24/81

"EING CONFIDENT MA$E# OTHER#BELIE(E IN WHAT &OU

ARE #A&IN')


25/81

MAKING YOURMESSAGEMORE IMPACTI


26/81

WHAT CAN WELEARN FROMWEATHER

PEOPLE*


27/81

WEATHER

PERSON TIPS$.GESTURES

6. VISUALS


28/81

GESTURES

5


29/81

WEATHER

PEOPLE U#EPURPO#EFULHAN%GESTURES


30/81

TO HIGHLIGHT

OR EMPHASI$E WHAT THE& AREPRE#ENTIN'.

#OCU

S

POINT


31/81

VISUALS

6


32/81

IENCES RETENTION R

AUDIENCES RETAIN ABOUT 1!"OF A PRE#ENTATION VERBALLY%

BUT THE& RETAIN 51" OF APRESENTATION WITH VISUALS%

1!"51"


33/81

WHAT CAN WELEARN FROMREPORTER


34/81

%.CONTENT #.PERSONA

LITY

NEWS

REPORTER TIPS


35/81

CONTENT

7


36/81

CARE

A"OUT.

NEWS

REPORTERSINVESTIGATE

HOT TOPICS

THAT PEOPLE


37/81

AUDIENC

THE USE

VI"RANT

LANGUAGETO

CAPTIVATE

THE


38/81

PERSONALITY

&


39/81

SERIOUS.

E(EN THOU'H THE& HA(EPROFE##IONAL

+OB#) REPORTER#AREN,T ALWA #O


40/81

BEING

YOURSELF.

NOTHING IS

MORERELATA"LE

TO AN

AUDIENCETHAN


41/81

1


42/81

ARNA" GOSWAMIE-itorin/0ief an- ne1san/0or of T'()* N+,an- ET N+,.


43/81

ARNA" GOSWAMI

STYLE1. EYE-CONTACT

2.TONALITY

3.DRESS 4. CONFIDEN

CE

EYE CONTACT


44/81

EYE CONTACT

HIS AMAZING STLE OF CONDUCTING

DEBATES HAS BROUGHT TIMES NOW

CHANNEL TO THE TOP.

HIS OWN STLE OF ASKING DIRECT #UESTIONS WITH

FIRM EE CONTACT DOES NOT LET THE MEMBERS TO

GO FOR O"LI&UE ANSWERS AND AM"IGUITY .


45/81

HIGHS

& LOWS

TONALITY

USES INFLECTION IN HIS VOICE WHICH KEEPS

THE AUDIENCE INTERESTED BUT SOMETIMES HE

LOSES HIS COOL.

WHICH IRRITATES THE AUDIENCE AND MA BE

THE REASON FOR LOSING ITS TOP SPOT OF

MOST WATCHED NEWS CHANNEL TO INDIA

TODAY .

DRESS


46/81

DRESS

HE IS ALWAS DRESSED IN A

CORPORATE ETI&UETTE TO IMPRESS AUDIENCE.

CONFIDENCE


47/81

CONFIDENCE

HE HAS HIS OWN UNI&UE STYLE OF

SHOWING CONFIDENCE IN HIS DE"ATE SHOW

HI# HI'H ENER'& LE(EL HI# #TRAI'HT FORWAR% WA& OF 2UE#TIONIN'.

VISUALS


48/81

TIMES NOW USES GOOD VISUALS

TO SUPPORT THE AUTHENTICIT OFTHE NEWS.

VISUALS


49/81

ARNAB USE

PURPOSEFUL HANDGESTURES TO

EMPHASIZE WHAT

HE IS PRESENTING.

GESTURES

#OCU

S

POIN


50/81

CONTENT

TIMES NOW USES

VIBRANT LANGUAGERATHER THAN

TECHNICAL. TEENA'ER,# FATHER REMAN%E% TO POLICE

CU#TO%&AAP ALLE'E# B+P HAN% IN ATTAC$ ON$E+RIWAL

WOMEN WIN THEIR 3RI'HT TO PRA&

#UR'ERIE# ON HOL% IN LATUR %UE TO%ROU'HT(I+A& MALLA&A #$IP# THIR% E% #UMMON

4!!" #ALAR& HI$E FOR HIMACHAL MLAs

PERSONALITY


51/81

PERSONALITY

HARISHREE MEHTA OF TIMES NOW IS A #UALIFIED

CHARTERED ACCOUNTANT WHO HAS AN APPRECIABLE

KNOWLEDGE OF THE STOCK MARKETS" AND HER ABILIT TO DRAW LINKS AND TRENDS BETWEEN THE

MARKETS AND THE MACRO$ECONOMIC SCENARIO.


52/81

2


53/81

NDTV 247 is an En6lis0lan67a6e ne1s an-/7rrent a8airs tele9ision /0annel :ase- in Ne1%el0i) In-ia. T0e /0annel 1as la7n/0e- in ;!!


54/81

VIKRAM CHANDRA

EECUTIVE DIRECTOR

AND CEO OF NDTV

GROUP

https://en.wikipedia.org/wiki/NDTVhttps://en.wikipedia.org/wiki/NDTV


55/81

VIKRAM CHANDRA

STYLE


56/81

1. EYE-CONTACT

2.TONALITY

3.DRESS

4. CONFIDEN

CE


57/81

HIS DOWNCAST LOOK BREAKS THE CONTACT BETWEEN HIM

AND THE AUDIENCE AND MAKES THE AUDIENCE

DISINTERESTED. HE IS ACTUALL LOOKING INTO PAPER AND

TRING TO HIDE IT B KEEPING HIS HANDS IN FRONT.

EYECONTACT


58/81

HE DOESN’T USES MUCH HIGHS AND LOWS IN HIS

SPEECH" BUT INSTEAD USES CRISP WORDS TO KEEP

THE AUDIENCE INTERESTED.

TONALITY


59/81

HE IS USUALL DRESSED WELL IN FORMALS TO

IMPRESS THE AUDIENCE.

DRESS


60/81

CON#IDE

NCEHE IS CONFIDENT ENOUGH"AS HE IS MAKING

AN EE CONTACT WHILE TALKING.


61/81

?

HIS HAND GESTURES TRUL SUPPORT HIS

TALK

GESTURES

#OCU

S

POINT

VISUALS


62/81

NDTV USES GOOD SIMULTANEOUS

VISUALS.

VISUALS


63/81

CONTENT

NDTV LANGUAGE IS SIMPLE AND NOTTECHNICAL BUT LONGER AS

COMPARED TO HEADLINES OF TIMES

NOW ' DD NEWS.

$ERELA +U%'E# TO %ECI%E TOMORROW ON BANNIN' OF

FIREWOR$#WORL% TI'ER COUNT RI#E# FOR FIR#T TIME IN 4!! &EAR#

'OL% %I#COUNT# %ROP A# MAN& +EWELLER# OPEN #HOP#AFTER #TRI$E

TRIMBA$E#HWAR TEMPLE RE(O$E# IT# APRIL < BANON MEN,# ENTR& IN #ANCTUM

BOU'HT CARRIBEAN T;! LEA'UE FRANCHI#E ONL& FOR @4!!?

(I+A& MALLA&AANANT AMBANI,# 4!$' WEI'HT LO## PRAI#E% B& %HONI)#ALMAN4! %EA% A# HI'H (OLTA'E CABLE #NAP# IN POLICE FIRIN' INA##AM


64/81

BARKHA DUTT is an In-ian tele9ision o7rnalist an-/ol7mnist. #0e is /7rrently t0e 6ro7p e-itor 1it0 N%T(.#0e 6aine- prominen/e for 0er reporta6e of t0e $ar6ilWar. #0e 0as 1on many national an- internationala1ar-s) in/l7-in6 t0e Pa-ma #0ri) In-ia,s fo7rt00i60est /i9ilian 0ono7r. #0e starte- 0er o7rnalism

/areer 1it0 N%T( an- later rose to 0ea- t0e En6lis0ne1s 1in6 of t0e or6aniation. In ;!4;) T0eAsso/iation for International Broa-/astin6 a1ar-e-Bar=0a %7tt t0e /o9ete- DT( Personality of t0e year

title 1it0 t0e follo1in6 /itation Da reporter of

PERSONALITY

3


65/81

3


66/81

SAKAL BHATT

NEWS ANCHOR O# DD

NEWS


67/81

SAKAL "HATT

STYLE1. EYE-CONTACT

2.TONALITY

3.DRESS 4. CONFIDEN

CE


68/81

EYE CONTACT

SHE DOES NOT HAVE CONTINUOUS EE CONTACT WITH

THE AUDIENCE. IT IS ALSO SHOWN IN THE VIDEO.


69/81

TONALIT&

•SHE USES A VER SOFT" POLITE TONE WITH A

SAME ' CONTINUOUS LOW PITCH OF VOICE.

•THIS TONE SOMETIMES MAKES THE AUDIENCE

DISINTERESTED AND THE NEWS A LITTLE

TONALITY


70/81

DRESSSHE IS ALWAS DRESSED IN FORMALS

PROPERL TO IMPRESS THE AUDIENCE.


71/81

HER CONFIDENCE LEVEL IS NOT SO HIGH AS IT CAN BE

SHOWN IN THE VIDEO. ALSO SHE DOES NOT HAVE

FIRM EE CONTACT WHICH DEPICTS HER LOW SELF

CONFIDE

NCE

ISUALS


72/81

NO LINK "ETWEEN THE VISUALS

AND HEADLINES.

ISUALS


73/81

THREE IN%IAN ME%ICAL #TU%ENT# #TABBE% IN U$RAINE

U# %EFENCE #ECRETAR& IN IN%IA FOR ;N% (I#IT IN A &EAR

'O(ERNMENT RELEA#E# O(ER R# 4;$ CRORE FOR M'NRE'A

PA$ FOR#E# RE#ORT TO HEA(& MORTAR #HELLIN' IN +$


74/81

COMPARI#ON

'OO% FIRM

E&E CONTACT

NOT #O 'OO%NO

CONTINUOU#

E&E CONTACT

EYE CONTACT

COMPARI#ON


75/81

COMPARI#ON

#OMETIME#

IRRITATIN'

(ER& LE##

U#E

#OFT) POLITE TONE WITH

CONTINUOU#LOW PITCH

TONALITY

COMPARI#ON


76/81

COMPARI#ON

%RE##E% INCORPORATE

ETI2UETTE

'OO% IN

FORMAL#

ALWA IN

FORMAL#

DRESS

COMPARI#ON


77/81

COMPARI#ON

CONFI%ENTWITH FIRM

E&E CONTACT

HI'HCONFI%ENCE

LE(EL

LOWCONFI%ENCE

CON#IDENCE

COMPARI#ON


78/81

COMPARI#ON

'OO%PURPO#EFUL

'E#TURE#

EA#&'E#TURE#

#IMULTANEOU#L&

%OE#N,T U#E'E#TURE#

GESTURES

COMPARI#ON


79/81

COMPARI#ON

'OO%(I#UAL#

'OO%#IMULTANEOU

# (I#UAL#

NOCOOR%INATION BETWEEN

(I#UAL# AN%FLA#H

HEA%LINE#

VISUALS

COMPARI#ON


80/81

COMPARI#ON

(IBRANTLAN'UA'E

#IMPLE) NON TECHNICAL

LAN'UA'E

NON TECHNICAL

CONTENT


81/81

HANKYOU

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