engineering the with ansys · strategic intent: solve models of different fidelity and size...

© 2011 ANSYS, Inc. September 6, 20111

Engineering the System with ANSYS

2011 Chicago User Group Meeting

Michael SmocerDirector of Sales, Central U.S. & Canada


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Attendance by Industry

Academic10%

Aerospace & Defense5%

Automotive16%

BioMedical8%

Construction3%

Consumer Products3%

Electronics14%

Energy and CleanTech13%

Industrial Equipment23%

Materials & Chemical Processing

5%

2011 Chicago User Group Meeting



Multiple Industries, Common Objectives

Electronics

Auto/Off‐highway

Energy

Industrial Equipment


CompetitionCost Constraints

Lawsuits/WarrantyProduct Innovation

Customer Expectations

Energy AvailabilityTime to MarketProduct LifecycleSkilled Labor

Product Development Pressures

Margin for Error


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“ANSYS simulation software is incredibly reliable and accurate.

Simulation enables us to drastically reduce lead times and get

solutions to the circuit much quicker, so we are more competitive

race to race.”

A promise that it will perform properly, not fail unexpectedly, and even exceed

the expectations of its designers and users. ANSYS helps power these promises with

the most robust, accurate and flexible simulation platform available.

Steve NeveyBusiness Development ManagerRed Bull Technology

Every Product is a Promise



Consolidated Company Geographic Revenue

Percent of Net Sales Revenue by Industry

Academic8%

Aerospace & Defense17%

Automotive15%

BioMedical2%Construction

2%Consumer Products

2%

Electronics19%

Energy and CleanTech10%

Industrial Equipment13%

Materials & Chemical Processing

12%

Americas34%

Asia32%

Europe34%

Our Balance


Increasing Investment in R&D

Millions

110

100

80

60

40

20

0

Fluent

Year1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

ICEM CFD

CFXCDI

Ansoft

Investment In Acquired R&D

Internal Investment In R&D

Over 500 Developers in 2010


Leading Provider of Power Simulation Solutions

Power–efficient Electronics

Users: IC/system designers

All 20 of the top 20 semicompanies(a)

Consistent growth

CF positive, profitable

Markets Customers Performance

(a) According to iSuppli 2010.

Revenue ($M)

2006 2007 2008 2009 2010

Mobile

Data centers

Consumer & computing

Automotive

IntelSamsungToshibaTIRenesasHynixSTMicronQualcommElpida

BroadcomAMDInfineonSonyPanasonicFreescaleNXPMarvellMediaTeknVidia


Top Business Pressures Driving Product Design Improvement

Biggest Hurdles for Product

Design

Getting Product Designs RightSource: Aberdeen Group, April 2011


Smart Products/Smart Processes• Interconnected systems • Adapt to environment• Adapt to user• Lack test experience

Smart Products Drive Complexity

Image of wind turbine system

“Today’s increased complexities require a system‐level approach in

designing wind turbines and evaluating performance based on

real‐world conditions.”

Ahmad HaidariGlobal Industry Director Energy and Power ANSYS


Variation Is The Real World• Intentional Variation• Random Variation• Unlimited Test

Combinations

Confidence for the Real World

“Companies often focus on time to market, but the advantages of fast product introduction

may be quickly overshadowed by the huge cost of poor quality, resulting in product recalls,

rework, warranty payments and lost business from negative brand image.”

Andreas VlahinosPresidentAdvanced Engineering Solutions

Robust Systems Design Process

Sequential Design Process High Safety Factors


Optimum Processes Amplify Engineering Impact

“Most high‐technology companies now realize the potential benefits of simulating the

performance of their products. They also clearly know that performing analysis early in the

design cycle has the potential to identify and solve design problems much more efficiently and

cost effectively compared to handling them later.”Fereydoon DadkhahSenior EngineerDelphi Electronics & Safety Systems

Design change cost

Design change cost

Traditional analysis and CAD

# of problem resolution[N(p)]

Development phase

Conventional design, build, test

ANSYSSimulation‐Driven Product Development

Design change cost


Our Vision: Simulation Driven Product Development

Concept & Design

PhysicalPrototype

Production

Simulation‐DrivenProduct Development

Concept Design PhysicalPrototype Testing Analysis Production

CAD CAE CAM

Yes

No


Click to edit Master text stylesDemocratize Simulation

Process Automation

Enable Best Practices

Focus on Engineering

Complete Systems

Simulated Environments

Multiphysics

Fluids Dynamics

Structural Mechanics

Explicit Dynamics

Low‐Frequency Electromagnetics

High‐Frequency Electromagnetics

Thermal Mechanics

Acoustics

Span Organizational and Geographic Silos

Share Engineering Insights

Better Decisions Faster

Our Strategy


The ANSYS Advantages

Industry SolutionsValue‐Added Services

Global SupportFitFit

VisionCompany Strength

IndependenceFoundationFoundation

Unequalled DepthUnparalleled Breadth

Comprehensive MultiphysicsEngineered Scalability

Adaptive Architecture

Products/TechnologyProducts/

Technology


System “V” Development Process

System Acceptance

Sub‐System Integration& Verification

Component Integration& Verification

ComponentOptimization

Requirements& Specifications

System Topology& Layout

Sub‐System Options& Design

System Acceptance








Comprehensive Capabilities TodayExample: Hybrid Electric Vehicle System


Dimensions of System Simulation


Development Focus R14 R15 R16 R17

Convergence of Fluent and CFX Solvers

Expand Two‐way Multiphysics Solutions

Advancements of HPC Performance

Core Solver Capabilities and Robustness

Systems Roadmap ‐ Physics

Strategic Intent: Accurate analysis of all the physical phenomenon acting on and within the system.


Systems Roadmap ‐ Users

Strategic Intent: Enable multiple users to collaboratively define and solve complex system designs.


EKM Model Libraries

EKM Collaborative Multiphysics

Intuitive User Environments


Systems Roadmap ‐ Fidelity

Strategic Intent: Provide appropriate simulation focus and resolution based on application objective.


Robust Design Solutions

Expand Reduced Order Model Creation by 3D Solvers

Modelica and Expanded VHDL‐AMS Library Support


Systems Roadmap ‐ Scale

Strategic Intent: Solve models of different fidelity and size automatically in a unified environment.


Expand Co‐simulation between 3D and 0D Solvers

System File Management by EKM

Material Modeling



• Available in Q4, 2011

• Update presentations during technical tracks

• Material will be available on the customer portal following the release

Announcing ANSYS 14.0


Thank You Customers!



ANSYS would like to thank the following partners for sponsoring this event

Platinum

Gold

OEM Sponsors

Chicago




West Palm Beach


Appendix



System Acceptance









The following slides should be used to customize the presentation to particular industries and partner sponsors for each event.

Customization Slides


System Process “V”

System Acceptance







System Acceptance









System Acceptance







System Acceptance









System Acceptance










Santa Clara




Platinum

Gold

OEM Sponsors

Houston

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