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Engineering Media Marketing Report ITmedia Inc., Engineering Media Div. March 2015

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Page 1: Engineering Media Marketing Report - MONOist...2015/05/14  · ARM Germany Trade and Invest Maxim Reedrex Tokyo Electron Device Atmark Techno Google Memory Protection Devices Renesas

Engineering Media Marketing Report

ITmedia Inc.,

Engineering Media Div.

March 2015

Page 2: Engineering Media Marketing Report - MONOist...2015/05/14  · ARM Germany Trade and Invest Maxim Reedrex Tokyo Electron Device Atmark Techno Google Memory Protection Devices Renesas

PV/UU & Subscribers (March 2015)

2 Copyright © 2014 ITmedia Inc.

Site Monthly Page View Monthly Unique Browser

MONOist (全体) 2,725,151 904,840

Robot 44,975 19,130

Embedded Development 361,910 123,331

Mechanical Design 390,158 104,591

Medical 20,705 10,502

Automotive 1,016,962 370,066

Engineering Management 213,698 72,372

Jisso Technology 19,343 8,007

Factory Automation 104,638 38,195

Small/Medium Manufacturing 19,813 7,414

Career 20,859 10,381

EE Times Japan 1,055,918 130,628

EDN Japan 344,515 144,745

Smart Japan 980,276 328,582

Total 5,105,860 1,665,896

e-Newsletters Issue Date Subscribers

EE Times Japan x EDN Japan Digital Magazine Mail Bi-Weekly, Monday 64,416

Engineering Media Consolidated Mail by MONOist/EE Times Japan/EDN Japan

Thursday 71,552

Engineering Management Mail by MONOist Bi-Weekly, Tuesday 14,377

Mechanical Design Mail by MONOist Bi-Weekly, Tuesday 10,562

Automotive Mail by MONOist Bi-Weekly, Tuesday 29,205

Electronic Design / Embedded Mail by MONOist Embedded/EE Times Japan/EDN Japan

Weekday 56,176

Factory Automation Mail by MONOist Bi-Weekly, Friday 2,017

Medical Mail by MONOist Bi-Weekly, Monday 1,985

Smart Japan Mail by Smart Japan Weekday 15,898

Engineering Media Registered Subscribers (Total) ー 95,323

※Page View include the access from Website and Smart Phone.

Page 3: Engineering Media Marketing Report - MONOist...2015/05/14  · ARM Germany Trade and Invest Maxim Reedrex Tokyo Electron Device Atmark Techno Google Memory Protection Devices Renesas

Keyword Search TOP10(March 2015)

3 Copyright © 2015 ITmedia Inc.

※Data :March 2015

NO. EE Times Japan EDN Japan Smart Japan MONOist

1 ルネサス エンコーダーとは LED電球 インダストリー4.0

2 5G ジャイロセンサー 家庭用蓄電池 新型ステップワゴン

3 ソシオネクスト マイコン 太陽光発電 クルーズコントロール

4 NXP フリースケール 電源回路 水素ステーション マツダコネクト

5 OJT 加速度センサー ガス自由化 材料力学

6 SiC ディスプレイポート 風力発電 リンク機構

7 Wi-Sun パワー半導体 出力制御対応機器 品質管理

8 富士エレクトロニクス ラッチアップ スマートメーター CAN通信

9 TSMC USB3.0 ケーブル 核融合 5M

10 ワイヤレス給電 デジタルオーディオ 水素発電 x-R管理図

※Keyword Search TOP10 is the ranking of what word the audience comes to our websites with search engine.

Page 4: Engineering Media Marketing Report - MONOist...2015/05/14  · ARM Germany Trade and Invest Maxim Reedrex Tokyo Electron Device Atmark Techno Google Memory Protection Devices Renesas

4

Product(Lead Generation Service) Average Lead

Number

Engineering Media White Paper Download 55

Copyright © 2015 ITmedia Inc.

Product(Advertorial) Est. PV

Advertorial (MONOist/EE Times Japan/EDN Japan/Smart Japan)

1,500~2,000

■Data Collected :

Banner/Text :Oct. 2014- Mar. 2015 Digital Magazine :Jul. 2014- Mar.2015 White paper Download : Oct. 2014- Mar. 2015 Advertorial : Oct. 2014- Mar. 2015 ■Sites

MONOist / EE Times Japan / EDN Japan / Smart Japan

※3-months program.

Performance Data (MONOist / EE Times Japan / EDN Japan/Smart Japan)

Product (Web) Average

CTR

Super Banner(Leaderboard) 0.07%

W Super Banner 0.12%

Rectangle(IMU) 0.16%

Text 0.13%

PR Below Article Banner 0.12%

Welcome Screen 1.58%

Multi Size Banner

Rectangle (Non Specified) 0.18%

W Rectangle (Non Specified) 0.16%

Rectangle (Specified) 0.10%

W Rectangle (Specified) 0.19%

Middle Text 0.02%

Center Banner 0.01%

Premium Text 0.02%

Career Information 0.01%

Product(EE Times Japan x EDN Japan Digital Magazine)

Average Imps

Average CTR

Super Banner (Leaderboard) ― ―

Rectangle(IMU) 6,450 0.34%

1/3 Vertical ― ―

Full Page 11,121 0.48%

Premium Full Page

Cover Rectangle (IMU) 9,323 0.72%

※ Stats of digital magazine ad count 2-months data from the issuance.

Page View depends on the contents and traffic drivers. For more details, please ask us.

Page 5: Engineering Media Marketing Report - MONOist...2015/05/14  · ARM Germany Trade and Invest Maxim Reedrex Tokyo Electron Device Atmark Techno Google Memory Protection Devices Renesas

5

Our Customers(April 2014 ― March 2015)

Copyright © 2015 ITmedia Inc.

Advantech Digia JDnet Okaya Electronics Swagelok

Agilent Technologies Digi-Key KANEMATSU ELECTRONICS OMRON Symantec AIKOKU ALPHA DITA Consortium Japan KEISOKU ENGINEERING SYSTEM OMRON FIELD ENGINEERING Synopsys

Algo system DMP Keysight Technologies On Semiconductor TAIYO YUDEN

ALPS ELECTRIC DNV GL BUSINESS ASSURANCE JAPAN

Koganei Corporation ONE Energy Corporation

TANAKA HOLDINGS

ALTAIR ENGINEERING energylinx Lattice Semiconductor Ota City Industrial Promotion Organization TE Conectivity

ALTECH Epson Direct Corporation Lenovo OTSUKA CORPORATION Tele Power

ALTERA ESI Linear Technology Panasonic Teledyne LeCroy Japan

AMD Japan FC Business Intelligence Lite Point PHOTRON TEMPSTAFF TECHNOLOGIES

America II Electronics freescale Logitec INA Solutions PowerIntegrationsInternational Texas Instruments

Analog Devices FUJI SOFT Looop Proto Labs TFF

ANRITSU CORPORATION FUJITSU MARUBENI INFORMATION SYSTEMS PTC THine Electronics Apriso Fujitsu Marketing MARUBUN QNX TIBCO Software

Aras Japan FUJITSU SEMICONDUCTOR Mathworks Reed Exhibitions Japan Tokyo Cosmos Electric

ARM Germany Trade and Invest Maxim Reedrex Tokyo Electron Device

Atmark Techno Google Memory Protection Devices Renesas Electronics TOREX SEMICONDUCTOR

Autodesk HIOKI E.E. Mentor Graphics RICOH TOSHIBA INFORMATION SYSTEMS (JAPAN) CORPORATION

Avago Technologies HITACHI Messe Munchen RIKEI TOSHIBA Semiconductor & Storage

Averna Hitachi Industry & Control Solutions

Microchip ROHDE&SCHWARZ TOYO

Avnet Hitachi Solutions East Japan Microsoft Roland DG Toyo Business Emgineering

Avnet K.K. Hokkaido Gas Mitsumi RS Components Treasure Data

AWR Japan I AND C-Cruise Co.Ltd. Molex Rural Culture Association Japan Trend Micro

AXELL CORPORATION IAR Systems MouseComputer Ryoyo Electro Tyco Electronics BECKOFF IBM M-RF SAS Institute Japan u-blox

Black Duck Software iCAD Murata Manufacturing SB Energy Corp. Vasquez

Bloom Energy Japan ICS Convention Design mynavi SCSK VSN

CAE Solutions Corporation IEEE Nagoya International Trade Fair Commission

SEMI Wind River

Canon Software Impress Corporation National Instruments Sensirion WingArc1st

CEATEC JAPAN Management Office

Industrial Growth Platform NEC Siemens PLM Software XILINX

Chuo Electric Power inFlow NF CORPORATION Sierra Wireless Xlsoft

Cirrus Logic intel NIHON DEMPA KOGYO SMART/InSight YDC

Cisco systems Intersil Nihon stiebel SoftBank Commerce & Service Yokogawa Digital Computer

Citrix IPROS CORPORATION Nikkei Business Publications Software Cradle] Yokogawa Meters & Instruments

Cognex IR Japan Nipron Solar Works ZMD

CONTEC IWATSU ELECTRIC Noise Laboratory SolidWorks ZTE Quantum Japan

CTC JAC Recruitment NRW Spansion ZUKEN

Cypress Japan Aviation Electronics Industry

NTT PC Communications Incorporated

Specialty Coating Systems

Dassault Systèmes Japan Electronics Show Association

NXP Semiconductors STMicroelectronics

DELL Japan LP Gas Association OAK INFORMATION SYSTEM CORPORATION

Stratasys

Digi International Japan Management Association OBIGO Stratus Technologies

Page 6: Engineering Media Marketing Report - MONOist...2015/05/14  · ARM Germany Trade and Invest Maxim Reedrex Tokyo Electron Device Atmark Techno Google Memory Protection Devices Renesas

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Feature/Event/Seminar Calendar (Nov. 2014 – May. 2015)

Target Industry

Feature name

Category

Inserted Media

Electronics Embedded Technology

Mechanical Design

Engineering Management

Energy Note

2015

Jun. Components for Smart Meter【New!】 Editorial Feature EET/EDN/SJ ○ ○ Target : Developers and Engineers

Seminar for Energy Saving / Fluoro Carbon Restraint Law【New!】

Real seminar ALL ○ ○ ○ ○ ○ Visitor : about 100 Venue : Tokyo

Energy / Power Saving Expo【New!】 Feature related to tradeshow MONO/SJ ○ ○

Jul. PV Japan2015 Feature related to tradeshow EET/EDN/SJ ○ ○ Maintenance ResilienceTokyo 2015【New!】 Feature related to tradeshow MONO ○ ○ Automotive Security & ISO26262 Seminar Real seminar MONO/EDN/EET ○ ○ ○ Visitor : about 100 Venue : Tokyo

IT Infrastructure for Supporting New Electricity Business【New!】

White paper library and Survey Smart Japan ○ ○

FA White paper library and Survey MONO/EDN/EET ○ ○ ○ Smart City × IoT【New!】 Editorial Feature EET/EDN/SJ ○ ○ ○ 3D Modelabo Contest Summer Contest MONOist ○ Wireless Technology Digital edition feature EET/EDN ○ ○

Aug. Top Interview Advertorial MONO/EDN/EET ○ ○ ○ Smart Energy Week (Kansai-area) Feature related to tradeshow EET/EDN/SJ ○ ○ Industrial Motor and Top Runner Program 【New!】 Editorial Feature MONO/EDN/EET ○ ○ Surface Fabrication【New!】 White paper library and Survey MONOist ○ Seminar for Recruiting Engineers (for HR Department)【New!】

Real seminar and Survey ALL ○ ○ ○ ○ ○ Visitor : about 30 Venue : Tokyo

Sep. Virtual EXPO 2015(Fall) Virtual event ALL ○ ○ ○ ○ ○ Visitor : about 5000 Venue : Virtual

Six Sigma / Process Control / Quality Control【New!】 Study Meeting MONOist ○ Test & Measurement Digital edition feature EET/EDN ○ ○ Power Digital edition feature EET/EDN ○ ○ ○ CEATEC 2015 Feature related to tradeshow MONO/EDN/EET ○ ○ Tokyo Motor Show 2015 Feature related to tradeshow MONO/EDN/EET ○ ○ ○ ○ ○

Oct. ET 2015 Feature related to tradeshow MONO/EDN/EET ○ ○

Seminar for Energy Saving【New!】 Real seminar Smart Japan ○ ○

Seminar for Industry 4.0 (Smart Factory)【New!】 Real seminar MONOist ○

Semianr for Automotive Electronics【New!】 Real seminar MONO/EDN/EET ○ ○ ○ Visitor : about 100 Venu:Tokyo

3D Modelabo Contes Fall Contest MONOist ○

Nov. Next-gen Consumer Appliance (CEATEC Review) Digital edition feature EET/EDN ○ ○ ○

Engineering Cloud White paper library and Survey

MONOist ○ ○

LED Lighting / LED Driver【New!】 Editorial Feature Smart Japan System Control Fair Feature related to tradeshow MONO/EDN/EET ○ ○ ○

Dec. Operation of Solar Power Generation【New!】 Editorial Feature Smart Japan ○ Automotive World Feature related to tradeshow MONOist ○ ○ ○ ○ ○

2016

Jan. Innovation Technology 2016 Digital edition feature EET/EDN ○ ○

Top Interview Advertorial MONO/EDN/EET ○ ○ ○

3th 3D Modelabo Contest Contest MONOist ○

enex2016/Smart Energy Japan2016/PPSEXPO Feature related to tradeshow Smart Japan ○

Feb. EM Virtual EXPO 2015(Spring) Virtual event ALL ○ ○ ○ ○ ○ Visitor : about 2000 Venue : Virtual

PV EXPO(Smart Energy Week) Feature related to tradeshow Smart Japan ○ ○

Mar. MEDTEC Japan 2016 Feature related to tradeshow MONOist ○ ○ ○ ○

Page 7: Engineering Media Marketing Report - MONOist...2015/05/14  · ARM Germany Trade and Invest Maxim Reedrex Tokyo Electron Device Atmark Techno Google Memory Protection Devices Renesas

ITmediaInc.

Engineering & Media Div.

E-mail : [email protected]

Tel:+81-3-6824-9377

For more information

Copyright © 2014 ITmedia Inc. 7