engineering export promotion council

8/12/2019 Engineering Export Promotion Council

1/26

ENGINEERING

EXPORT PROMOTIONCOUNCIL


2/26

NAME ROLL NO

SWATI SHETTY 1123006 TANVI GOKHALE 1123012

MEGHAL PATIL 1123018 SHRUTI DALVI 1123025 MANASI GHAG 1123026

SUPRIYA MAHAGAVKER 1123030 NEHA PRABHU 1123033


3/26

INRODUCTION

ACTIVITIES AND SERVICES1. MADE IN INDIA BRAND

SEMINARS AND CONFERENCES

TRADE DELIGATION AND BUYERS SELLERS MEET

FOREIGN OFFICESS OF THE COUNCIL

EXPORT RELATED SERVICES1. TO MEMBERS2. TO OVERSEAS BUYERS

GRAPHICAL PRESENTATION1. GROWTH2. DIVERSIFICATION3. TREND

4. AVERAGE GROWTH TARGET


4/26

INTRODUCTION

Way back in 1955-56, the nascent Indian engineering sector

was in the process of diversifying and restructuring the narrow export base of the

industry and it needed a strong push - the EEPC INDIA (Formerly Engineering Export

Promotion Council) was set up in 1955 under the sponsorship of Ministry ofCommerce & Industry, Govt. of India, for export promotion of engineering goods,

projects and services from India. Initially started with a few hundreds of engineering

units as a small outfit, with a passage of time it has grown to be the largest Export

Promotion Council having membership of nearly 12,000 from amongst large Corporate

Houses, Star Trading Houses, Small & Medium Scale Units (SME), Trading Houses,

etc. Out of the total membership of the Council, 60% constitutes the SMEs.


5/26

The steady growth in the export of engineering goods from India has been

the continuous innovation and setting up quality standards in manufacturing and in

delivering services this is evident as a large number of exporters are ISO 9000 orequivalent accredited. EEPC India right from its inception has been insisting theexporting community on the quality parameter and the Council itself has the distinctionof achieving the ISO 9002 accreditation from world renowned KPMG. This has furtherbeen upgraded to ISO 9001:2008 for designing and execution of exhibitionmanagement services and provision of specialized management, educational,consulting and public relation services to engineering industry.

Engineering exports from India has been steadily growing and theperformance has probably exceeded all expectations ever since the birth of the Council.

Apart from being one of the largest stakeholders in the total exports out of India, theengineering exporters are the foremost net foreign exchange earner in the country. Asthe engineering sector is extremely diversified, the Council has set up different Product

Panels with a view to ensure that all possible & potential Indian products reach out tothe global market


6/26

Activities and services

The marketing activities of the Council are manifold and in addition to

direct marketing, structured promotional events are organized on a regular basis

so as to create awareness on the capability of Indian engineering exporters. The

various promotional activities carried out on a regular basis are product specificdelegation to select countries, exclusive Indian Engineering Exhibition, country

participation in Specialized Trade Fairs, Catalogue Show, Buyer-Seller Meets,

Product Specific Seminars and Conferences - both in India and abroad.


7/26

1. Made in India BrandIn the present scenario of global trade, emergence of trading block has

necessitated the need for increased awareness on the Indias capabilities in the

engineering sector and for popularizing the Made in India brand image in the overseas

markets.

MADE IN INDIA at various Seminars/Conferences, Buyer-Seller

Meets and International Exhibitions. Copies of this film are distributed amongstChambers of Commerce and Trade Associations both in India and abroad, Indian

Missions in identified thrust market, Foreign Missions in India. It also brings out product

specific catalogues on a regular basis highlighting the major manufacturers of such

products, standard adopted, export destination and other details in order to instill

confidence amongst the buyers on the reliability of Indian products. The foreign offices of

the Council on the other hand are spearheading Councils direct publicity in overseas

markets by undertaking exhaustive mailing campaign, disseminate information on source

of supply and developments


8/26

SEMINAR AND CONFERENCESThe Council organizes on a regular basis seminars and conferences

on a wide range of topics to foster increased trade and formation of strategic

alliances. Such conferences had earlier been held in Paris, Houston, Tokyo,

Dsseldorf and other major cities on the issues related to third country cooperation in

projects and sub-contracting.The focus on such conferences have, of late, taken a paradigm shift

and today they are oriented to focus on trade exchanges between India and trading

blocks. The most recent of such conferences like Euro-India conference on sub-

contracting collaboration, trade with SAARC, Afro-India, Indo-Lac, Indo-NAFTA were

organized in which participants from these regions were invited for interaction with

their Indian counter-parts on such platforms. The participants in these events, from

both the sides, found the meets to be extremely useful and were also immensely

benefited.


9/26

Trade delegations and buyer- sellermeet

The Council sponsors on a regular basis visit of multi-product Trade

Delegations to identified market overseas to foster closer cooperation to

promote strategic alliances and Joint Ventures with overseas companies. It

also sponsors the visit of overseas delegations to India for similar activitieson specific products and from various countries or regions so that continuity

is maintained in the trade dialogue. The proposal for the delegations in both

the directions are finalized on the basis of detailed inter-action and with the

full support of the Ministry of Commerce, Government of India.


10/26

Foreign offices of the council

International marketing of Indian engineering products now forms the

major plank in the activities of the Council. The Council with its network of foreign

offices located in Chicago and Singapore assists its member exporters on an on-

going basis for identifying potential products and markets thereby also generating

business enquiries for them. The foreign offices are also regularly compiling market

intelligence based upon which market survey reports are prepared for the benefit of

the Indian exporters. They are also maintaining close liaison with buyers in the

overseas markets and wherever necessary arranging their business promotion visitsto India.


11/26

Council had earlier 13 foreign offices in early eighties which have been

reduced to 2 only to date. The main focus of the Councils foreign offices is, however,to service the SMEs who contribute nearly 40% to the overall engineering exports

and also constitute two- third of the Councils overall membership strength. Foreign

offices of the Council are effective tools for Indian engineering exporters particularly

for the SMEs who do not have the required infrastructure to get market and product

related information and plan their export activities accordingly. Therefore, reduction in

number of foreign offices has ultimately put the Indian exporters into a great deal of

trouble, as it is very difficult for the Councils four foreign offices to cover the entire

territory. Since engineering exports are the prime foreign exchange earners of the

country, increase in Councils foreign office is a must.


12/26

Export related services to its members

TO MEMBERS

The services of the Council are planned in a manner to create an ambience for

providing appropriate services to its members by taking up on their behalf issues

related to policy and procedures for exports, timely availability of finance, coordination

with financial institutions, banks and other institutions.The Council keeps its members abreast of the trends and opportunities in

international markets to provide commercially useful information so as to help,

sustain and expand their exports. It also offers professional advice to the members in

areas such as, technology upgradation, quality and design improvement, product

development, innovations, environment protections, standards and specifications.


13/26

In addition to the above, Council is always alert to the demands and ever changing

needs of the small and medium enterprises in recognition to their commitments toexports and substantial contribution of the total engineering exports. It highlights

issues related to small, medium and tiny sector exporters with the concerned

authorities and also plays an active role in providing Market Development

Assistance (MDA) for the cause of export marketing and market entries
http://www.eepcindia.org/mda-scheme.asphttp://www.eepcindia.org/mda-scheme.asphttp://www.eepcindia.org/mda-scheme.asphttp://www.eepcindia.org/mda-scheme.asphttp://www.eepcindia.org/mda-scheme.asphttp://www.eepcindia.org/mda-scheme.asp


14/26

Services to the Overseas Buyers

EEPC provides a host of services to overseas buyers at no cost so as to

facilitate in their sourcing of engineering goods & services from India. This includes -

Acts as a dynamic vehicle and trusted link between Indian exporters and foreign

buyers and helps to maintain mutual rapport.

Identifies suitable suppliers in India who are able to cater goods and services

conforming to buyers needs.

Arranges visits of overseas buyers, exploratory missions, delegations to India.

Provides suppliers profile and status reports on request.


15/26

Assists in establishing collaboration for third country exports.

Makes foreign publicity to create an awareness amongst overseas buyers on Indias

technical competence and supply capability.

Acquaints overseas buyers with business climate and policies prevailing in India.

Helps in amicable settlement of trade disputes and removing operational constraints.


16/26

Grafical presentationGrowth

During last five decades, EEPC India has been playing a pivotal role inincreasing countrys engineering exports and as of date, engineering exports stands at

US$ 34 billion in the year 2009-10 in comparison to US$ 10 million that was achieved inthe year 1956-57. Engineering exports have been registering steady growth each year

and has registered a growth of 33% during 2006-07 over the previous year.


17/26

Diversification During the nascent stage, Indian engineering exports were mainly

confined to Asia and to a small extent to Africa. Over the years, thescenario has completely changed and as of date, about 40% of totalengineering exports are made to developed countries. A table showingexports of 40% to developed countries out of total engineering exports isgiven below :

Region 1956-57 2009-10

Europe 0% 24%

America 0% 15%


18/26

TRENDDuring the last five years, engineering exports have achieved an average growth

of over 13%. In the year 2009-10 there was a drop in engineering exports by about 18%

which was primarily owing to savior global recession especially in USA & Europe. Baring

the year 2009-10 there has been a study growth year on year and the future outlook also

looks positive.


19/26

Average Growth Target

In view of the growing acceptance of Indian engineering

goods across new market spaces across the globe, the growth trend

has been very positive. Keeping on the sustained momentum, the

Council has fixed a target of an annual average growth of 15% during

next five years. Council has already prepared a Medium Term Strategy

Paper to suggest various measures to be adopted by all concerned viz.

EEPC India, Government and the exporting community for achieving

this growth. However, as in the past the main objective would be not

only to achieve but to surpass the target.


20/26


21/26


22/26


23/26


24/26


25/26


26/26

engineering export promotion council

Documents