Equilibria Strategic Services

THE SOLUTION

Building an ecosystem means managing a delicate balance of stakeholders.

By analyzing distribution channels and stakeholder needs, go-to-market becomes clear: we can solve tougher pain points for more stakeholders by launching in the corporate market.

•  Bay Area start-up •  6-month engagement •  On-site strategic planning with Founder •  Collaboration with UI/UX prototype teams •  Produced business plans, sales collateral, and website copy, refining value proposition iteratively

Case Study

THE CHALLENGE

What’s our best go-to-market strategy?

We know we want to build an interactive, online product for young engineers. Should we sell it to

schools? To employers of recent graduates? Both?

© 2016 Equilibria Strategic Services, LLC