engerati overview
TRANSCRIPT
Presents:
Bridging the information gap between communities with multiple
navigation schemas
www.engerati.com
Article Article
Article
Navigation
Article
Article
Article
Banner Ad
Banner Ad
Common web page layout
Roadrunners solve banner blindness
The PROBLEM: Banner blindness – red is where
users look – not at the green-bordered ads.
The SOLUTION: random revolving banner ads• Random placement - Engerati banner ads on primarypages (global, regional, topical) are randomly placedwithin content modules.
• Revolving - Each time a user navigates within a primary page, the content modules ‘revolve’ so that different content modules responsive to the navigation are produced
• Ethical – banner ads look like banner ads (not content) and a sponsor can always publish important industry related content in the banner space (white papers) – thus keeping users’ trust
RESULT:-- Banner ads show important content-- Banner ads are never in the same space-- Banner ads appear where the user looks for content-- Higher click through rate!
Result = Banners placed in same position as content. Users eyes scan banners and thus engage = higher click through rate
Become a Founder member today:
http://www.engerati.com/become-founder