engaging the social employee - #smssummit boston
DESCRIPTION
Here are the slides from my Social Media Strategies Summit Boston talk on 10/30/2014. Feel free to reach out to me via Twitter if you have any questions @EA_Clark.TRANSCRIPT
#SMSSUMMIT @EA_CLARK 10|30|2014
USING TWITTER TO EMPOWER EMPLOYEES TO BECOME BRAND ADVOCATES
ENGAGING THE SOCIAL EMPLOYEE:
#SMSSUMMIT @EA_CLARK 10|30|2014
Eric Clark - @EA_Clark !
Assistant Head of School Woodward School for girls !
www.about.me/ea_clark
2
#SMSSUMMIT @EA_CLARK 10|30|2014
• Define the role of the social employee !
• Articulate the social employee framework to key stakeholders !
• Identify ways to empower employees to become brand advocates !
• Tailor the social employee framework to meet the needs of individual brands
OBJECTIVES
#SMSSUMMIT @EA_CLARK 10|30|2014
EXPECTATIONS
1.INTERRUPTIONS
2.LIVE TWEETING - #SMSSUMMIT
3.FEEDBACK
#SMSSUMMIT @EA_CLARK 10|30|2014
#SMSSUMMIT @EA_CLARK 10|30|2014
#SMSSUMMIT @EA_CLARK 10|30|2014
Engaged
Integrate Social Into Everything We Do
Love Our Brand!
Collaborators
Listeners
Customer Centric
Empowered to Make Change
#SMSSUMMIT @EA_CLARK 10|30|2014
Culture
#SMSSUMMIT @EA_CLARK 10|30|2014
TWO APPROACHES
C Suite
Middle ManagementMiddle Management
C SuiteEntry Level Staff
Entry Level Staff
#SMSSUMMIT @EA_CLARK 10|30|2014
Starts here!
ENC BRAIN TRUST
Former Director of the Center for Academic Success
#SMSSUMMIT @EA_CLARK 10|30|2014
Former RDMedia Specialist
@Extraverted Librarian
@ErinLibrarian09 @EA_Clark @Cberry21
MEET THE TRUST
#SMSSUMMIT @EA_CLARK 10|30|2014
• Break down silos !
• Build communication across campus
!
• Increase enrollment, retention, and the overall success of the college !
• Professional development
ENC BRAIN TRUST
#SMSSUMMIT @EA_CLARK 10|30|2014
STARTS WITH LISTENING
Prospective students
Current students
Faculty and Staff
Trustees
Administrators
#SMSSUMMIT @EA_CLARK 10|30|2014
VP of Student Development
@JeffKirkseyVP of Spiritual Development
@CoreyMacP
VICE PRESIDENTS
#SMSSUMMIT @EA_CLARK 10|30|2014
CONNECTED
#SMSSUMMIT @EA_CLARK 10|30|2014
BARRIERS• Skepticism
!
• Minimal saturation !
• Lack of training opportunities !
• Any others?
#SMSSUMMIT @EA_CLARK 10|30|2014
#SMSSUMMIT @EA_CLARK 10|30|2014
LIKEABLE MEDIA
Top
Down
Approach
#SMSSUMMIT @EA_CLARK 10|30|2014
CORE VALUES
#SMSSUMMIT @EA_CLARK 10|30|2014
GETTING STARTED
• Assess current culture !
• Determine who will be involved !
• Identify core values !
• Implement training program !
• Set goals and assess progress
#SMSSUMMIT @EA_CLARK 10|30|2014
#SMSSUMMIT @EA_CLARK 10|30|2014
ASSESSING IMPACT
#SMSSUMMIT @EA_CLARK 10|30|2014
TOOLS OF THE TRADE
#SMSSUMMIT @EA_CLARK 10|30|2014
#SMSSUMMIT @EA_CLARK 10|30|2014
#SMSSUMMIT @EA_CLARK 10|30|2014
#SMSSUMMIT @EA_CLARK 10|30|2014
QUESTIONS?
#SMSSUMMIT @EA_CLARK 10|30|2014
FIND ME HERE• Website - www.ericalainclark.com
!
• Twitter - @EA_Clark !
• Everything else - www.about.me/ea_clark