engaging the next billion consumers in india and southeast asia

Next Billion Consumers & Brands

PLEASE NOTE: This presentation accompanies the talk by ZipDial Founder and CEO, Ms. Valerie Wagoner at mBillionth South Asia 2013 Award (which ZipDial won).

Next slide is link to that talk (video via YouTube). If you

have already viewed the video, simply click next to skip video and jump to the slides.

Next Billion Consumers & Brands

Where do you think users are engaging?

649,000 0 3,200 970,000In 1 year

2,152,000 40 3,200 2,370,000in 2 years

2,051,000 0 17,800 136,000 in 1 year

2,688,000 186,200 810,500 5,010,000 In 2 years

167,000 1,600 15,000 1,450,000 In 2 years

1,140,000 0 6,600Global

1,036,000in 2 months

* Unique User brand results in India as of June 2013

ZIPDIAL PROPRIETARY & CONFIDENTIAL

Truly “Mobile-First” is the key

649,000 0 3,200 970,000In 1 year

2,152,000 40 3,200 2,370,000in 2 years

2,051,000 0 17,800 136,000 in 1 year

2,688,000 186,200 810,500 5,010,000 In 2 years

167,000 1,600 15,000 1,450,000 In 2 years

1,140,000 0 6,600Global

1,036,000in 2 months

* Unique User brand results in India as of June 2013


No gimmicks allowed!


Be seamless part of consumer story


http://www.facebook.com/video/video.php?v=128844777152416&ref=mf

1.0x

.0x .5x 1.0x 1.5x 2.0x 2.5x

Marie Claire

Femina - Abaran

Marwar

Harpers Bazaar

India Today Spice (Jul)

Hello India - Abaran

Analytics & Insights on Media

Delivered 2.3x Responses than

Harpers!

Delivered 30% fewer responses

than Harpers.


Hey! Just zipdial to learn about this Brand 08030050022

Increase reach & value of media

Get 10 friends to zipdial and become our new Brand Ambassador for your City!

On Package

In Store

ZipDial drives up to 185% Increase in Reach


Drive & Track Product Trials


Mar-0

8

Apr-08

Apr-08

May-0

8

May-0

8

May-0

8Jun-08

Jun-08Jul-0

8Jul-0

8Jul-0

8

Aug-08

Aug-08

Sep-08

Sep-08

Sep-08

Oct-08

Oct-08

Nov-08

Nov-08

Nov-08

Dec-08

Dec-08Jan-09

Jan-09Jan-09

Feb-09

Feb-09

Mar-0

9

Mar-0

9

Mar-0

9

Apr-09

Apr-09

- 200,000 400,000 600,000 800,000

1,000,000 1,200,000

Disney Users on ZipDial

Disney: Loyalty & Viewer Analytics


Jet Set Go 2, repeat successful summer campaign

Jet Set Go summer campaign spotting planes on screen to earn points.

INOX Quiz Brand Solution

Princess Academy

Watch & Win Peda Disney XD

Kiterestsu Contest

GSK Horlicks Quiz Brand Integration

Mickey Magic Event

Guard Razor Cricket Gratification

Gillette: Viral Campaigns from All Media


Guard Razor Sampling in 3 states in India

Gillette Shave India 4

Gillette Shave India 5

Guard Soldier to Respect Women

Mar/07

Apr/07

May/0

7

May/0

7

Jun/07

Jun/07Jul/0

7

Aug/07

Aug/07

Sep/0

7

Sep/0

7

Oct/07

Nov/07

Nov/07

Dec/07

Dec/07

Jan/0

8

Jan/0

8

Feb/0

8

Mar/08

Mar/08

Apr/08

Apr/08

May/0

8

Jun/08

Jun/08Jul/0

8Jul/0

8

Aug/08

Sep/0

8

Sep/0

8

Oct/08

Oct/08

Nov/08

Dec/08

Dec/08

Jan/0

9

Jan/0

9

Feb/0

9 -

500,000 1,000,000 1,500,000 2,000,000 2,500,000

Gillette Users on ZipDial

Pledge campaign to re-dedicate Gateway of India to soldiers

Gillette IndiaLazy Stubble

Fusion Razor gift redemption on Facebook

Cadbury: Cross-brand Analytics


May/07Jun/07

Jul/07Jul/0

7

Aug/07

Aug/07

Sep/07

Oct/07

Oct/07

Nov/07

Nov/07

Dec/07Jan/08

Jan/08

Feb/08

Feb/08

Mar/08

Apr/08

Apr/08

May/08

May/08Jun/08

Jun/08Jul/0

8

Aug/08

Aug/08

Sep/08

Sep/08

Oct/08

Nov/08

Nov/08

Dec/08

Dec/08Jan/09

-

100,000

200,000

300,000 Cadbury Users on ZipDial

Oreo Togetherness Pledge Sweets made

with Dairy Milk Choco. Consumer voting the shops.

Bourneville Dark Knight Contest

Referral Campaign to increase reach.

Shera Srishti contest year 2

Pat for the Mom / Referral

Don’t Waste Milk! Bournvita 1 lakh Hamper Campaign.

Hundreds of Millions of Interactions that never existed otherwise!

Direct revenue & Indirect valuefor Telecom Operators


This is just the beginning…Proud to be a “from India” company!

“give me a missed call”

“I’ll just flash you”

“dame sinpa”

“just beep me”


ZipDial wins mBillionth South Asia

2013 Award

Yet another industry recognition of our

innovation.



Valerie R. Wagoner

Founder & CEO

engaging the next billion consumers in india and southeast asia

Business