engaging the knowledge worker using the intranet
DESCRIPTION
How to use Enterprise 2.0 to optimise your IntranetTRANSCRIPT
Engaging the Knowledge
Worker using Interactive Intranets
The Knowledge Worker
Knowledge Worker• Works with ideas;• Needs to be measured and managed
differently;• We used to manage for standardisation, now
we manage for aggregation;
Collaboration and Innovation are the future currency of business
21st Century Innovation is about Management Innovation
3 Steps to engagement• Recruit the right talent• Equip them to act constructively on
your behalf– Knowledge– Tools
• Motivate them to act constructively on your behalf– Validation– Performance Management
RecruitmentEmployer of Choice Digital Strategy– eMarketing and PR
• Industry Blogs• Thought Leadership• SEO
– Networking on-line• Linked In, Plaxo, FB etc.• On-line Events (Career Faires)
– Recruitment on line• Own website• Commercial Recruitment Sites (Career Junction)
Equip Employees to act Constructively
• Knowledge– Content Architecture– Brand
• Tools– On-line Project Management– Collaboration Tools– Knowledge Management Tools– Taxonomies
The Principles of Management Innovation
Collaboration and
Wealth Creation
Frontline Capability
Empowered to act in the interests of the organisation
Agility
Adaptable, innovative communities of purpose
Engagement
Willing to act in the interests of the organisation
- Prof Gary Hamel - The Future of Management
- McKinseys - Mobilizing Minds
What is Enterprise 2.0?“Web 2.0 is a transformative force that’s propelling companiesacross all industries towards a new way of doing businesscharacterised by harnessing collective intelligence, opennessand network effects.”
- Gartner Group
The Interactive Internet (or web 2.0 or social media) is a two
way web based communication tool for engaging withenvironments, clients, employees and other stakeholders.
The web is no longer used as a “push” communication; it hasbecome a strategic asset to the organisation to capture andleverage competitive advantage.
- Digital Bridges
Enterprise-wide
Competitive Advantage
Any industry which employs knowledge workers is competing for talent– Competitive advantage is achieved
through • Talent attraction and retention• Employee engagement• Empowering people• Innovating the way we manage
Interactive Intranets
• What are they?
• What can they be used for?
• How do we build them?
• How do we get employees to use them?
• How do we measure their effecacy?
What is an Interactive Intranet?
• Internal web based tool which forms the strategic backbone for sharing information, communicating and collaborating
• Employees and Groups have their own profiles
Interactive Intranets
General Intranet Vision Mission, About Us, From the CEO’s Office
MarketingInternal Comms
Corporate Image
HRLeave FormsPerformance Management
FinanceBudgetingReporting
Departmental Intranets
Interdepartmental communication
Personal Profiles
Business to employee
comms
Brand Manager Community of
Interest
My BlogContact detailsQualifications Experience
PhotoAwards
Individual Profile
Public– Contact details– Experience– Awards and recommendations– Thought Leadership blogs– Groups and forums
Private– Performance Management Dashboards– Leave
Communities of Interest
Examples – HR Practitioner's COI– Performance Management COI– EXCO COI
Content– Trends and News Articles– Online Discussions– Conferences and Events
What else can Interactive Intranets be used for?
• Project Management
• Document Sharing
• Rewards and Recognition
• Innovation and Collaboration
• Knowledge Management
• Entrench Process and Workflow
Customised multi level communication
What are the benefits?
• Geographically Unfettered
• The small BIG organisation• Employees can collaborate and
learn from each other• Businesses can listen and respond• Visible transparent context based
communication• Corporate memory is retained
Key Areas of Consideration
• Strategic Alignment
• The role of Process
• Easy Complexity
• It is owned by the entire organisation
• Community Management
• Technology Adoption
• Permanent Beta – CANEI principle
Strategic Alignment
• What is the “to be”?– Vision, Mission, Roadmap, Destination
• What are the numbers?
• What are the strategic processes, resources and assets?
• How must they be configured to deliver on the strategy?– At a functional level and across functions
Easy Complexity
Enterprise wide Strategy
User Adoption
Process Engineering
Digital Communication
Search Optimisation
Search Optimisation
User Requirement Specifications
User Requirement Specifications
Functional Specifications
Functional Specifications
Community Management
Community Management
Content Generation
AdministrationRevenue Modelling
CollaborationCollaboration
Project Management
Budgeting
Integration
Community Management
• Avatar
• Content Architecture and Generation
• Blog
• Forum Management
• Digital Events, competitions etc.
• Trends
• Feedback
Technology Adoption
Ease of Use - Follow organisational process
Usefulness- Align with Organisational Strategy
Make the user look good-Personal Profiles- Ability to demonstrate talent
Budgeting
• Items to budget for:– Digital Strategy and Specification
Development (mapping processes and user requirements to strategy)
– Develop, test deploy etc.– Maintenance, technical – Manage – dedicated or outsourced
resources– Performance Improvement Points
Measurement
• Quantitative– # of users– Cost of sales– Reduction in bandwidth required– Attrition levels
• Qualitative– Employee Satisfaction Indexes
