engaging the industry - women and automotive › wp-content › ... · car week, which includes the...

Wednesday | April 6, 2016Westin Harbour Castle Toronto

womenandautomotive.com

ProspectusENGAGING THE INDUSTRY

2 / WOMEN & AUTOMOTIVE | APRIL 6, 2016 | THE WESTIN HARBOUR CASTLE | TORONTO

ENGAGING THE INDUSTRY

The Women & Automotive conference provides a platform for influential speakers, experts and attendees to discuss challenges and opportunities impacting women in the automotive industry today. From recruiting and retaining women employees in the dealership, to expanding opportunities within the manufacturer, finance, banking, insurance and supplier segments of the Canadian automotive industry—the day-long event covers it all. The number of women in the automotive industry is growing at a rapid pace, and this calls for more leadership, education, networking, and growth opportunities for these professionals. Our continuing mission is to be the premier annual conference on women and diversity in the automotive industry in Canada.

HOSTED BY CHEROKEE MEDIA GROUPCherokee Media Group publishes Cary Magazine,

Auto Remarketing, SubPrime Auto Finance News, BHPH Report and Auto Remarketing Canada, as well as numerous digital and custom publications. Cherokee Media Group is also the host of numerous leading annual automotive industry conferences, including the Auto Remarketing Canada Conference and Used Car Week, which includes the CPO Forum, SubPrime Forum, Re3 Conference and National Remarketing Conference.

Learn more about our sponsorship opportunities by contacting

Bill Zadeits [email protected]

800-608-7500, ext. 117

LEVEL SPONSORSHIP RATE PRESENTING Lead $15,000

PLAT

INU

M

Luncheon $10,000

Breakfast Sponsor $7,500

Mobile App $7,500

Name Badge Sponsor $7,500

General Session Gateway Sponsor $5,000

Registration Desk Sponsor $5,000

Directionals $5,000

GO

LD

Attendee List $4,000

Technology Sponsor $4,000

Conference Notebook Sponsor $4,000

Refreshments Breaks Sponsor $4,000

Gold Sponsor $3,000

Keynote Session Sponsor $3,000

Social Media Sponsor $3,000

Help Desk $2,000

SPONSORSHIP OPTIONS

KATHY WARD

Executive Chairman, Canadian Black Book – Board Member

CHERYL MUNCE

Auto Industry Consultant, MyDealerOnline – Chair of the Board of Advisors

JEAN BOUTZIS

Director of Sales and Business Development, Performance Publications Media Group – Board Member

CHRISTIE GROOM

Director, Business Development, Sym-Tech Financial Services

WENDY LADD

Account Manager, Pfaff Leasing – Board Member

WOMEN & AUTOMOTIVE 2016 BOARD OF ADVISERS

LEVEL SPONSORSHIP RATE

SILV

ER

Pocket/Mobile Agenda $1,500

Pads & Pens Sponsor $1,500

Silver Sponsor $1,000

Online Speaker Materials/Presentations $1,000

Session Sponsor $700

Mints Sponsorship $700

BRO

NZE

General Session Marketing $500

Bronze Sponsor $500

Conference Notebook Ad $500

Welcome Kit Promo Item $500

WOMEN & AUTOMOTIVE | APRIL 6, 2016 | THE WESTIN HARBOUR CASTLE | TORONTO / 3

WEDNESDAY | APRIL 6, 2016 | WESTIN HARBOUR CASTLE | TORONTO

SPONSORSHIP DESCRIPTIONS

■ 5-minute podium address during the conference welcome

■ Incorporated into official conference title with “Presented By:”

■ Opportunity to include marketing in conference welcome kits

■ 6 executive conference passes

■ 20 VIP conference passes

PRESENTING LEVEL SPONSORSHIP OPPORTUNITIES

LEAD SPONSORAs the lead sponsor, your company will have pre-mium exposure to the industry leaders participating in the women in automotive event of the year. Your company’s logo will be incorporated into the official conference logo and title as “Presented By:” with every mention of the conference. This exposure extends beyond the conference and its attendees to the network of readers twice-monthly publications and two weekly e-newsletters.

PLATINUM LEVEL BENEFITSAs a Platinum Level sponsor your company will receive the following benefits:

■ Recognition as Platinum Level sponsor on all conference marketing

■ Company logo and hotlink to your website on conference sponsor page

■ 4 full conference passes


LUNCHEONAs good as we are at listening to ourselves talk, everyone needs a break at some point. We’ve built lunch into the agenda, not only for a breather and some pampering, but for eats too. Help out your fellow conference goers with a quick afternoon boost of energy—they’ll thank you for it.

• Logo included on all conference agendas with the designated lunch

• Logo and commercial loop on a drop-down screen in expo hall during lunch

• Platinum Level sponsorship benefits

BREAKFASTIt’s the most important meal of the day. Not many people have the time to whip up a spread of scrambled eggs, bacon, sausage, fresh fruit, pastries and freshly squeezed juices during the week. Make sure that conference attendees are well fed and start the day off right by sponsoring the breakfasts offered during the event.

• Exclusive logo branding on all conference agendas for breakfast

• Logo and commercial loop on a drop down screen during breakfast


PLATINUM LEVEL SPONSORSHIP OPPORTUNITIES

NAME BADGE“Hey there stranger!” Who hasn’t thrown that one out there when running into a familiar face when you just can’t seem to remember their name? No worries about that here; Women & Automotive requires a name badge to be worn to all conference events for entry. Every attendee is given a name badge, with your logo on it, upon registration.

• Exclusive branding on the event name badges




PLATINUM LEVEL SPONSORSHIP OPPORTUNITIES

Let’s just call this “home base.” It’s the fi rst place all attendees go when they get to the conference, even if it’s before the scheduled time for registration to open. It’s where all of the most frequently asked conference questions are answered: “Where is this session? Do you have any more pocket agendas? Are the speakers’ presentations going to be available after the event? Which way to the bathrooms?”

• Exclusive logo branding on all conference agendas when registration opens

• Opportunity to provide company branded bags for conference welcome kit materials

• Opportunity to include a marketing insert for the welcome kit

• Platinum Level sponsorship benefi ts

GENERAL SESSION GATEWAY

An informed attendee is a happy attendee. Conference rooms that are easy to fi nd are a MUST. Both the general session and expo hall have a “gated” entrance that is easily spotted from anywhere on the conference level. Let everyone know where to go, and let them know that you’re the one that got them there.

• Customizable artwork opportunity on the gateway for the designated sponsorship


DIRECTIONALSYour company’s logo will truly be on display with these fl ood decals placed in key, high-traffi c locations, direct attendees throughout the conference space.

• Company branded fl oor decals directing attendees throughout the conference space


GENERAL SESSION GATEWAY

It can’t be denied that mobile is the rising king in the automotive industry. The Women & Automotive conference mobile app will enable sponsors, exhibitors, speakers and attendees to seamlessly make connections, create personal agendas, comment on forums and receive important notifi cations. This of this mobile app as

the Women & Automotive conference “community in a pocket” and a magic wand for networking before, during and after the event! Best part about i? Your company logo and branding will be incorporated throughout the pages of the mobile app, assuring your everlasting presence among all conference participants.

MOBILE APP

• Customized branding for app splash page

• Logo and recognition included in header of the app

• Branding and recognition on welcome email sent to all attendees informing them of the app and its capabilities

• Exclusive company listing in the main app menu (takes you to personalized company page)

• Onsite digital branding showcasing in-app engagement and how to download instructions

• Postcard in welcome kit with app download instructions

• Customized survey for your company in app (you receive full survey results and metric reporting)


Don’t see a specifi c sponsorship opportunity that aligns with your company but still want to receive this level of recognition and branding at Auto Remarketing Canada conference? This is the sponsorship opportunity for you! Get all the benefi ts of being a Platinum Level sponsor without the additional sweat.

PLATINUM SPONSORSHIP

REGISTRATION DESK



REFRESHMENT BREAKSAttendees have to make sure that they are fully charged for all of the information-packed sessions. Partner with Women & Automotive to provide that extra energy boost by sponsoring the refreshment breaks offered between sessions. These 15-minute breaks are scattered throughout each day of the conference and allow attendees to get up, stretch their legs, do some networking in the expo hall and grab a quick snack before heading back into sessions to gain more of the industry’s latest keys to success.

GOLD LEVEL SPONSORSHIP OPPORTUNITIES

GOLD LEVEL BENEFITSAs a Gold Level sponsor your company will receive the following benefits:

■ Recognition as Gold Level sponsor on all conference marketing


■ Company page within conference community and an opportunity to network with attendees prior and following the conference



Attendees want to know who else is going to be at the events so that they can plan out whom to see (and whom to avoid?). It’s the attendee list, posted regularly throughout the registration period, which helps them make their plans. Then, after the conference, everyone wants to get their hands on the final attendee list, which includes contact information for every single person who registered for the event, even those who registered on-site. Make your company’s name the one they associate with getting the information they need to network their way to a successful 2016 and beyond by sponsoring the post-conference attendee list.

• Exclusive logo branding on the attendee list distributed electronically during the registration period as well as after the event

• Placement of logo on “Attendee” page of the conference mobile app

• Gold Level sponsorship benefits

ATTENDEE LIST

CONFERENCE NOTEBOOKThe notebook offers all of the conference information you need on site, including the coveted attendee list with email addresses and phone numbers, in one package. Notebooks are included in the welcome packets that all attendees receive upon check-in at the conference.

• Exclusive logo branding on the cover of the conference notebook

• Full color 8”x10” ad on the outside back cover of the conference notebook


Ride the social networking wave and sponsor the Women & Automotive ongoing social media displays. Your company will not only be recognized as the sponsor through conference marketing social updates, but attendees will appreciate the real-time, live-feed on conference home pages prior to the event. Onsite, your company will have an opportunity to customize the skin of the social media feed and submit as many interstial ads as you’d like. The social media feed will be displaying on plasma screens strategically placed in the conference meeting space during the event. Our social media team will be moderating all content that includes #WeAuto2016 before it gets added to the feed.

• Customized social media display

• Unlimited number of interstial ads, displaying everything the visualization refreshes

• Post-event ROI report


SOCIAL MEDIA

• Exclusive naming rights to every session break on all published conference agendas

• Logo and commercial loop on a drop down screen in expo hall throughout breaks




SILVER LEVEL SPONSORSHIP OPPORTUNITIES

SILVER LEVEL BENEFITS As a Silver Level sponsor your company will receive the following benefits:

■ Recognition as Silver Level sponsor on all conference marketing





PADS & PENSCompany-branded pads and pens to be distributed in general session and workshop rooms for the copious amount of notes taken.

• Sponsor-provided pads and pens distributed in general session room (can include workshop rooms if the appropriate number is provided) set each morning prior to general session and refreshed after lunch

• Silver Level Sponsorship benefits

MINTSKeep your taste buds awake, keep yourself awake. It’s a scientific fact that a quick jolt to the taste buds helps wake up the mind. Don’t miss the latest stat, fact or strategy during general session with your company’s branded mints distributed throughout the room.

• Exclusive logo branding on minds distributed in the general session room

• Silver Level sponsorship benefits

TECHNOLOGYHave your commercial looping in between sessions (about every 45 minutes) on two screens flanking either side of the stage in the General Session room. This is a great opportunity to promote your company as participants mingle and/or set up for the next session.

• Commercial loop before and after every session in the general session room

• Table tent signage on all of the AV carts in the breakout rooms


GOLD LEVEL SPONSORSHIP OPPORTUNITIES

KEYNOTEBringing the best, brightest and most dynamic speakers to the stage, keynote sessions are one place where all of the conference attendees will be gathered together.

• Exclusive logo branding on all conference agendas for sponsored session

• Logo display on one of the two screens flanking the stage throughout the sponsored session

• Podium introduction of the keynote speaker

• Opportunity to include your logo on the presenters’ slides


HELP DESKFixing misspelled names, replacing substitute attendees and registering people onsite … as sure as the sun rising every morning, these registration desk demands occasions arise at every event. Instead of arming registration desk attendants with a black sharpie, we reprint badges for attendees and register surprise attendees onsite. We can’t promise that attendees will always wear their badge holders “logo side out,” but we can promise that their name, company, city and state will be legible.

• Customized artwork kick-plate on registration help desk structure


Don’t see a specific sponsorship opportunity that aligns with your company but still want to receive this level of recognition and branding at Auto Remarketing Canada conference? This is the sponsorship opportunity for you! Get all the benefits of being a Gold Level sponsor without the additional sweat.

GOLD SPONSORSHIP



SILVER LEVEL SPONSORSHIP OPPORTUNITIES

Sponsor the program materials that are made available online, and you’ll gain exposure that lasts well after the event. We’ll print a four-color insert, with your company’s logo, letting attendees know how to access the post-conference site where speaker slides will be hosted. The insert will be included in attendee welcome kits. Your interstitial ad on the site will run each time attendees access the program materials for months after the event.

• Logo on attendee instructions

• Mention in post conference email directing attendees to post-conference site

• Interstitial ad on post-conference site


Don’t see a specific sponsorship opportunity that aligns with your company but still want to receive this level of recognition and branding at Auto Remarketing Canada conference? This is the sponsorship opportunity for you! Get all the benefits of being a Silver Level sponsor without the additional sweat.

SILVER LEVEL CONFERENCE SPONSOR

ONLINE PROGRAM MATERIALS

POCKET/MOBILE AGENDAWithout a fail, pocket agendas are the one thing that we run out of onsite at the confer-ence. They are the single most sought-after item in the welcome kits, and are referred to throughout the day. With the addition of the conference mobile app, attendees will have no excuse not to know what’s happening next!

• Exclusive logo branding on the front of the pocket agenda

• Placement of logo on “Agenda” page of the conference mobile app


SESSION SPONSORAn exclusive logo branding opportunity will appear on all conference agendas next to the sessions you choose to sponsors. A great way to let participants of the conference know about the topics that matter most to your company.


BRONZE LEVEL SPONSORSHIP OPPORTUNITIES

Don’t see a specific sponsorship opportunity that aligns with your company but still want to receive this level of recognition and braning at Auto Remarketing Canada conference? This is the sponsorship opportunity for you! Get all the benefits of being a Bronze Level sponsor without the additional sweat.

GENERAL SESSION MARKETINGCompany marketing brochure placed at each seat in general session room.

• Sponsor-provided material

• Bronze Level sponsorship benefits

CONFERENCE NOTEBOOK ADFull page 8”x10” ad in conference notebook

• Specs: Trim Size: 8” x 10” Bleed Size: 8.25” x 10.25” Live Area: 7.5” x 9.5”


WELCOME KIT PROMO ITEMOpportunity to include a company promo/marketing item in conference welcome kit.

• Sponsor-provided material no larger than 8.5x11


BRONZE LEVEL CONFERENCE SPONSOR

BRONZE LEVEL BENEFITS As a Bronze Level sponsor your company will receive the following benefits:

■ Recognition as Bronze Level sponsor on all conference marketing



■ 1 full conference pass

Bill [email protected]

800-608-7500, ext. 117

Steve [email protected]

800-608-7500, ext. 156

Amanda [email protected]

800-608-7500, ext. 121

Jessica Johnson [email protected]

800-608-7500, ext. 144

CONTACT US

womenandautomotive.com

2016ENGAGING THE INDUSTRY

engaging the industry - women and automotive › wp-content › ... · car week, which includes the...

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