engaging landlords in housing first - caeh · 2017-12-01 · why we made this toolkit •landlords...

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Engaging Landlords in Housing First Opening Discussion The Landlord Engagement Toolkit Streets to Homes and the Landlord Liaison Project

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Page 1: Engaging Landlords in Housing First - CAEH · 2017-12-01 · Why We Made This Toolkit •Landlords are central to the Housing First model •Program providers face challenges securing

Engaging Landlords in Housing First

Opening Discussion

The Landlord Engagement Toolkit

Streets to Homes and the Landlord Liaison Project

Page 2: Engaging Landlords in Housing First - CAEH · 2017-12-01 · Why We Made This Toolkit •Landlords are central to the Housing First model •Program providers face challenges securing

THE LANDLORD ENGAGEMENT TOOLKIT

A Guide to Working with Landlords in Housing First Programs

Jennifer Rae, PhD & Tim Aubry, PhD

Centre for Research on Educational and Community Services, University of Ottawa

Page 3: Engaging Landlords in Housing First - CAEH · 2017-12-01 · Why We Made This Toolkit •Landlords are central to the Housing First model •Program providers face challenges securing

Why We Made This Toolkit

• Landlords are central to the Housing First model

• Program providers face challenges securing housing in the rental market

• Communities expressed a need

• Targeted toward Housing First program providers

Page 4: Engaging Landlords in Housing First - CAEH · 2017-12-01 · Why We Made This Toolkit •Landlords are central to the Housing First model •Program providers face challenges securing

**

***

How the Toolkit was Made

• Review of the literature

• Phone and in-person consultations

• Site visits in five communities across Canada

Page 5: Engaging Landlords in Housing First - CAEH · 2017-12-01 · Why We Made This Toolkit •Landlords are central to the Housing First model •Program providers face challenges securing

What the Toolkit Contains

• Step-by-step guide to landlord engagement across four key stages• Summaries of existing literature

• Direct excerpts from consultations with communities

• Indigenous-specific content

• Key questions to consider

• Links to additional resources

• Copies of materials used by real programs

Page 6: Engaging Landlords in Housing First - CAEH · 2017-12-01 · Why We Made This Toolkit •Landlords are central to the Housing First model •Program providers face challenges securing

Tools in the Toolkit• Landlord survey

• Housing coordinator job description

• Promotional brochure

• Program description

• Email and phone contact scripts

• Sales call guide

• Rent supplement agreement

• Landlord newsletter

• Landlord satisfaction survey

Page 7: Engaging Landlords in Housing First - CAEH · 2017-12-01 · Why We Made This Toolkit •Landlords are central to the Housing First model •Program providers face challenges securing

STAGE ONE: Laying the Groundwork

Page 8: Engaging Landlords in Housing First - CAEH · 2017-12-01 · Why We Made This Toolkit •Landlords are central to the Housing First model •Program providers face challenges securing

STA

GE

ON

E• Explore the local context

• Get creative about working together with others

• Consider all costs

• Establish clear policies and procedures

• Hire and train program staff

Page 9: Engaging Landlords in Housing First - CAEH · 2017-12-01 · Why We Made This Toolkit •Landlords are central to the Housing First model •Program providers face challenges securing

STAGE TWO: Recruiting Landlords

Page 10: Engaging Landlords in Housing First - CAEH · 2017-12-01 · Why We Made This Toolkit •Landlords are central to the Housing First model •Program providers face challenges securing

STA

GE

TWO

• Develop a marketing strategy

• Develop marketing materials

• Identify access points

• Educate landlords

• Educate tenants

Page 11: Engaging Landlords in Housing First - CAEH · 2017-12-01 · Why We Made This Toolkit •Landlords are central to the Housing First model •Program providers face challenges securing

STAGE THREE: Maintaining Relationships

Page 12: Engaging Landlords in Housing First - CAEH · 2017-12-01 · Why We Made This Toolkit •Landlords are central to the Housing First model •Program providers face challenges securing

STA

GE

THR

EE• Communicate effectively

• Screen tenants, landlords and units

• Provide responsive support to landlords

• Provide intensive support to tenants

• Mitigate risks

• Repair damages

• Navigate evictions carefully

Page 13: Engaging Landlords in Housing First - CAEH · 2017-12-01 · Why We Made This Toolkit •Landlords are central to the Housing First model •Program providers face challenges securing

STAGE FOUR: Working Together as Partners

Page 14: Engaging Landlords in Housing First - CAEH · 2017-12-01 · Why We Made This Toolkit •Landlords are central to the Housing First model •Program providers face challenges securing

STA

GE

FOU

R• Provide recognition

• Conduct evaluation

• Host forums

• Invite landlords to the table

Page 15: Engaging Landlords in Housing First - CAEH · 2017-12-01 · Why We Made This Toolkit •Landlords are central to the Housing First model •Program providers face challenges securing

Conclusion

Be proactive and persistent.

A successful landlord engagement strategy requires careful thought, effort, and dedicated resources.

Page 16: Engaging Landlords in Housing First - CAEH · 2017-12-01 · Why We Made This Toolkit •Landlords are central to the Housing First model •Program providers face challenges securing

Where to Access the Toolkit

The Community Workspace on Homelessness

https://workspaceonhomelessness.ca/

End of November

Page 17: Engaging Landlords in Housing First - CAEH · 2017-12-01 · Why We Made This Toolkit •Landlords are central to the Housing First model •Program providers face challenges securing
Page 18: Engaging Landlords in Housing First - CAEH · 2017-12-01 · Why We Made This Toolkit •Landlords are central to the Housing First model •Program providers face challenges securing

Questions & Comments

Angela McNulty-Buell Chris Forester

[email protected] [email protected]

Jennifer Rae

[email protected]