engaging community to scale community
DESCRIPTION
Neeraj Gupta, Appcelerator's SVP of Product and Engineering, presented Engaging Community to Scale Community at Binpress' inaugural Marketing to Developers event. http://www.meetup.com/Marketing-to-Developers-Meetup/TRANSCRIPT
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Engaging Community to Scale Community NEERAJ GUPTASVP of Product & Engineering, Appcelerator
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About Appcelerator
Mobile apps are fast replacing web applications as the way we buy, share, search, learn and collaborate.
Appcelerator helps companies solve for this new reality with a mobile engagement platform to drive great mobile app experiences, quickly and at scale.
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The Titanium CommunityA FORCE FOR GOOD
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NUMBER OF PUBLIC MOBILE APPS
75,000
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NUMBER OF UNIQUE MOBILE DEVICES
262,000,000
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NUMBER OF REGISTERED TITANIUM DEVELOPERS
643,000 in 185 countries
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COMMUNITY LED EVENTS
50+ Local MeetupsHundreds of Community ContributionsVibrant Titan Top Contributor Program
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How We Got There
Served community with a compelling productCreated hub to showcase productEngaged and cultivated developers early onLowered the barrier for entryGenuine and transparent approach
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Developer Marketing
Lean approach with a small developer marketing and evangelist teamLeverage strong community and Titan group to help push the message to the marketBuilt self-service portal to enable developers to promote and evangelize the brand
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Developer Marketing
This approach enables us to:Broader reach worldwide leveraging community members throughout the worldGreater sense of credibility with actual developers sharing your message as opposed to the company pushing the messageFosters a greater sense of community
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Community Portal
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Community Portal
Contribute code – hundreds of community contributionsShare your story – developer spotlights submitted to share their storyOrganize event – enablement material and reimbursement for your event Represent Appcelerator – speaking materials for technology at an event
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Community Led Titanium Conferences
Around the world in US, Europe, Singapore, Japan, India and AustraliaOver 100 developers in each eventTechnical tracks about our platformLed by a group of community organizers
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Community Led Meetups
50+ global meetupsGroups meeting informally monthlySharing expertise about our technology and onboarding new developersCompletely community-led
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Hackathons
Worldwide hackathon involvementSponsored a series of hackathonsSeveral teams entering a Titanium solutionRecent hackathons – Yahoo!, Emirates, Challengepost
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Thank YouNEERAJ [email protected]
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