engagement of health professionals in tobacco control
DESCRIPTION
“Health Professionals for a tobacco free world” is still active. The TFU advocacy campaign is about raising awareness among health personnel and professionals of their important role to reduce overall tobacco consumption and to show policy makers that personnel and professionals working in health care are calling for an effective implementation of the WHO Framework Convention on Tobacco Control. To support the campaign go to http://www.ensh.eu/tfu-form.php This campaign is a collaborative effort of the International Network of Health Promoting Hospitals and Health Services (HPH) and the ENSH- Global Network of Tobacco Free Health Care Services.TRANSCRIPT
TITLE
ADVOCACY
Engagement of professionals in tobacco control
21st International Conference on Health Promoting Hospitals and Health Services23th May 2013
TITLETo advocate for stronger tobacco control legislation and the effective implementation of tobacco control in all countries and the international treaty on health (FCTC). To provide greater support and direction for hospitals and health services in their work towards a tobacco free society.
Goals
Dissemination of the Charter and Pact to
- leading health professionals/organisations
- policy makers
- specialised media
Collection of signatures among
- organisations
- health professionals
Actions
Target
Primarily health professionals
Legislators
Personnel interested in tobacco control
ACTIVITY
Development of tools and materials (2008-2010)
Campaign “Health Professionals for a Tobacco-free World” (2012)
The Charterfor individual health professionals public demonstration ofpersonal engagement on tobacco prevention
The Pactdesigned to recruit signatures of organisations committed to tobacco control policy
Opportunity!
ConferencesSeminars Workshops Healthcare meetings Training events Personal contact & word of mouthWorld No Tobacco Day events
Promotion
The petition of signatures campaign
Website and submition page
Social media
Possibility to share the postson our blog On Twitter and Facebook
Individual signature cards On-line signature collection
Collection
Most participating countries
AustraliaAustriaEstoniaFinlandIrelandItaly
Korea, Republic LithuaniaSingaporeSpainTaiwan
Results
800 organisations
5th Conference of the Parties
to the FCTC
November 2012 , Korea
Good news!
Health care staffdo care about tobacco prevention
+42.000 professionalssignedthe TFU campaign
Produced by www.emailtray.com (2012)
Non-profit communication rank tools
EXAMPLESSome good ideas seen on the internet
-Focus on a single problem
-Create and strategy
-Communication campaign
-Spread the message
the obesity issue
-website -app
-facebook page-twitter account
-testimonial videos
page to register
activities related to the
event
World No Tobacco Day
IDEAS
Focus on a concrete necessity
Think a plan
Make a communication strategy
Use social media
Engage health professionals
Plan for small winsPresent the issues in the way you want others to see them
Develop your own public identity
Keep it simpleBe passionate and persistent
Be opportunistic and creative
Make issues local and relevant
Enjoy yourself!
by Eric Wadud, Tom Seekins, and Stephen
B. Fawcett. University of Kansas
Skills for Advocates
TITLESibylle Fleitmann (Germany)Christa Rustler (Germany)Simone Tasso (Italy)Esther Carabasa (Spain)Miriam Gunning (Ireland) Ann ORiordan (Ireland)
21st International Conference on Health Promoting Hospitals and Health Services23th May 2013
The Advocacy Subgroup