engagement marketing - tamsin fox-davies - constant contact
DESCRIPTION
Engagement Marketing - How Small Businesses Win in a Socially Connected World This presentation shows you how to create an engagement strategy to bring existing customers back to buy from you again and again, whilst also attracting new customers at the same time. It's a simple system that works for any business - how you apply it is up to you.TRANSCRIPT
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ENGAGEMENT MARKETING
HOW SMALL BUSINESSES WIN IN
A SOCIALLY CONNECTED WORLD
© Constant Contact
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Copyright © Constant Contact Inc. 2
Grow Your Business with Constant ContactGet results fast, with affordable, easy-to-use engagement
marketing tools and free coaching.
Offers& Promotions
Events& Registrations
Newsletters& Announcements
Feedback& Surveys
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email: [email protected]
facebook: /smallbizmarketingmentor
twitter: @tamsinfd
3
Tamsin Fox-DaviesSmall Business Evangelist
Constant Contact UK
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© Constant Contact
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© Constant Contact
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[story]
© Constant Contact
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© Constant Contact
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We trust comments and reviews (even
from strangers)…not marketing. Your
customers’ friends are your next best
prospects. Rise above the ordinary
in small (or large) ways that WOW!
your customers. They won’t join if
you don’t ask! (Yes, you really have
to!) Engagement drives social visibility.
Engagement
matters.© Constant Contact
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2012 Neilson Global Trust in Advertising + Brand Messages
© Constant Contact
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© Constant Contact
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We trust comments and reviews (even
from strangers)…not marketing. Your
customers’ friends are your next best
prospects. Rise above the ordinary
in small (or large) ways that WOW!
your customers. They won’t join if
you don’t ask! (Yes, you really have
to!) Engagement drives social visibility.
Engagement
matters.© Constant Contact
![Page 12: Engagement marketing - Tamsin Fox-Davies - Constant Contact](https://reader033.vdocuments.site/reader033/viewer/2022060200/5598a8251a28ab7e638b47fc/html5/thumbnails/12.jpg)
relevant
appropriate
qualified!
© Constant Contact
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© Constant Contact
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© Constant Contact
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We trust comments and reviews (even
from strangers)…not marketing. Your
customers’ friends are your next best
prospects. Rise above the ordinary
in small (or large) ways that WOW!
your customers. They won’t join if
you don’t ask! (Yes, you really have
to!) Engagement drives social visibility.
Engagement
matters.© Constant Contact
![Page 16: Engagement marketing - Tamsin Fox-Davies - Constant Contact](https://reader033.vdocuments.site/reader033/viewer/2022060200/5598a8251a28ab7e638b47fc/html5/thumbnails/16.jpg)
© Constant Contact
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© Constant Contact
hope is not a strategy
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© Constant Contact
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cooking
classes
knife sharpening
workshops
cookbook
exchanges
© Constant Contact
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© Constant Contact
We trust comments and reviews (even
from strangers)…not marketing. Your
customers’ friends are your next best
prospects. Rise above the ordinary
in small (or large) ways that WOW!
your customers. They won’t join if
you don’t ask! (Yes, you really have
to!) Engagement drives social visibility.
Engagement
matters.
![Page 21: Engagement marketing - Tamsin Fox-Davies - Constant Contact](https://reader033.vdocuments.site/reader033/viewer/2022060200/5598a8251a28ab7e638b47fc/html5/thumbnails/21.jpg)
© Constant Contact
Engagement = participation
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Engagement = participation
© Constant Contact
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Engagement = participation
© Constant Contact
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© Constant Contact
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We trust comments and reviews (even
from strangers)…not marketing. Your
customers’ friends are your next best
prospects. Rise above the ordinary
in small (or large) ways that WOW!
your customers. They won’t join if
you don’t ask! (Yes, you really have
to!) Engagement drives social visibility.
Engagement
matters.© Constant Contact
![Page 26: Engagement marketing - Tamsin Fox-Davies - Constant Contact](https://reader033.vdocuments.site/reader033/viewer/2022060200/5598a8251a28ab7e638b47fc/html5/thumbnails/26.jpg)
[story.2]
© Constant Contact
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[story.2]
© Constant Contact
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comment
picture
survey
video
like
comment
© Constant Contact
SHARE!
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© Constant Contact
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SMALL
is big!© Constant Contact
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SMALL5 likes 3 shares
4 comments2
11
3
2
41
6
21
3 3
is big!
Engagement
happens in
small doses.
(and happens over time)
© Constant Contact
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We trust comments and reviews (even
from strangers)…not marketing. Your
customers’ friends are your next best
prospects. Rise above the ordinary
in small (or large) ways that WOW!
your customers. They won’t join if
you don’t ask! (Yes, you really have
to!) Engagement drives social visibility.
Engagement
matters.© Constant Contact
![Page 33: Engagement marketing - Tamsin Fox-Davies - Constant Contact](https://reader033.vdocuments.site/reader033/viewer/2022060200/5598a8251a28ab7e638b47fc/html5/thumbnails/33.jpg)
© Constant Contact
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Engagement
matters.
We trust comments and reviews (even
from strangers)…not marketing. Your
customers’ friends are your next best
prospects. Rise above the ordinary
in small (or large) ways that WOW!
your customers. They won’t join if
you don’t ask! (Yes, you really have
to!) Engagement drives social visibility.
Engagement
matters.
Engagement drives social visibility.
They won’t join if
you don’t ask! (Yes, you really have
to!)
Rise above the ordinary
in small (or large) ways that WOW!
your customers.
Your
customers’ friends are your next best
prospects.
We trust comments and reviews (even
from strangers)…not marketing.
© Constant Contact
![Page 35: Engagement marketing - Tamsin Fox-Davies - Constant Contact](https://reader033.vdocuments.site/reader033/viewer/2022060200/5598a8251a28ab7e638b47fc/html5/thumbnails/35.jpg)
3 things*• WOW: 1 thing you can do to rise above
the ordinary
*do them today
• connect: 1 way that you will entice people
to connect with you
• engage: 1 idea for a social post or e-mail
that might drive engagement
© Constant Contact
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