engagement in the digital age
TRANSCRIPT
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RTPI #walesplan16 / @pps_walesEngagement in the digital age
cc: luc legay - https://www.flickr.com/photos/49503019876@N01
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The core principles of engagement haven’t changedcc: marc falardeau - https://www.flickr.com/photos/49889874@N05
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certainly hasThe way people communicate
cc: deep_schismic - https://www.flickr.com/photos/94982604@N00
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The reality
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The challenge
Trust in our leaders and institutions is falling cc: muffinn - https://www.flickr.com/photos/26445715@N00
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The opportunity
Authenticity - done well - is hugely important cc: muffinn - https://www.flickr.com/photos/26445715@N00
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Taking an approach that focuses on the audience can help you reach the silent majoritycc: Z Carlos - https://www.flickr.com/photos/81522259@N04
What are we waiting for?
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Doing social
Where the conversation usually starts... cc: Jilligan86 - https://www.flickr.com/photos/73001873@N00
What tools shall we use?
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Doing social
Where the conversation usually starts... cc: Jilligan86 - https://www.flickr.com/photos/73001873@N00
What tools shall we use?
Who’s going to do the work?
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Doing social
Where the conversation usually starts... cc: Jilligan86 - https://www.flickr.com/photos/73001873@N00
What tools shall we use?
Who’s going to do the work?
What if we’re criticised?
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A better place to start
cc: Jason A. Howie - https://www.flickr.com/photos/40493340@N00
What are we trying to achieve?
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A better place to start
cc: Jason A. Howie - https://www.flickr.com/photos/40493340@N00
What are we trying to achieve? Who are we trying to engage?
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A better place to start
cc: Jason A. Howie - https://www.flickr.com/photos/40493340@N00
What are we trying to achieve? Who are we trying to engage? What networks are they part of?
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A better place to start
cc: Jason A. Howie - https://www.flickr.com/photos/40493340@N00
What are we trying to achieve? Who are we trying to engage? What networks are they part of? Where do they ‘hang out’?
Answer these questions first…
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Digital engagement tip #1
Listen to what people are sayingcc: Marc Wathieu - https://www.flickr.com/photos/88133570@N00
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Digital engagement tip #2
New networks abound – build links with themcc: Biker Jun - https://www.flickr.com/photos/69223375@N00
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Online communities
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Digital engagement tip #3
Others will tell your story well
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Digital engagement tip #4
Use data to shape your work
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Digital engagement tip #5
Post content frequently. And aim for your target audience
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Summary Good engagement principles
still apply Get to know your audience Be human, helpful and respectful Get involved!
cc: Bert Kaufmann - https://www.flickr.com/photos/22746515@N02
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[email protected] / @blowndes / ppsgroup.co.uk
Thank youcc: Fey Ilyas - https://www.flickr.com/photos/28968923@N08