engage2014: the science of measuring your communication success - beverly henry, synopsys

© 2014 Synopsys, Inc. All rights reserved. 2

The Science of Measuring your Communications

Success

Beverly Henry

Synopsys


THE BIG QUESTION: ARE YOU MEASURING YOUR EFFORTS TODAY?


Measurement has become more important than ever.

WHY?


Without having ways to measure your success, you

will not know what’s working and what’s not working


Overview of Synopsys

FY 13 Revenue: $1.96B

Employees: 8,694

Highly educated

5,004 Masters / PhD Degrees

81 Offices globally

US average age: 46

Synopsys software products play a

significant role in the evolution of complex

integrated circuits that are in everything

from today’s wireless Internet devices to

tomorrow’s smart appliances.

Announced BIG CHANGE for 2012 HDHP ROLL OUT

• We provided a variety of training resources

• Our emails were directive “Action Required”

1. Attend a meeting

2. Watch a video

3. Read our e-newsletter

4. Visit our benefit’s website


Increasing effective communication

and measurement through technology

Harder to

measure

success

Easier to

measure

success

Print Brochures E-newsletter VideosEmails


Convert employees from a traditional PPO to a high deductible plan with Health Reimbursement

Account (HRA)/Health Saving Account (HSA).

Driving Significant Business ROI

75%Watched a

video

Synopsys participation in high deductible plans grew

from 17% to 70% in one year

25%Attended meetings

GOAL

Plan

Type2011 2012

PPO 65% 18%

HRA &

HSA

17% 70%

90%Visited

e-newsletter


Embracing technology and able to show ROI

got praises by leadership team

“I want to congratulate you and your team for a nice rollout of the information given all the changes in benefit plans. The videos were very well designed to help with my decision.” VP

“I thought the materials were well laid out and the videos helpful as well. I asked my staff if they wanted you to come in and talk to them but they thought the videos were so well done that we did not need to do that. “ Sr. VP

“Thanks again for the very informative session you provided today. It is amazingly complex – in a way – and yet you and your team succeeded in explaining it in terms that we can understand/follow.” Manager


How do you measure your communication

success?

engage2014: the science of measuring your communication success - beverly henry, synopsys

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