engage prague 2016: lawrence yu, lenovo

The Lenovo Story于智博 / Lawrence Yu, Head of Global Engagement Marketing

2016 Lenovo Internal. All rights reserved.

PragueMay 12, 2016


LENOVO IS…

A GLOBAL TECHNOLOGY LEADER WITH $46 BILLION IN SALES, 55000 PEOPLE, AND CUSTOMERS IN 160+ COUNTRIES.

2


Lenovo’s PerformanceLenovo WW PC Market Share – 1.5% YTY Share Gain*

8.59.9

13.6

16.0

18.5 20.021.6

20092010

2011

2012

2013

2014

#1 Worldwide share (IDC)

27 Straight quarters outperforming the PC market 2015

* 1.5% YTY gain is due to rounding market share to one decimal place.

7

Social @ Lenovo…Our Journey


Social Media Hub established

Building team and setting

strategy

Social community

hits 2 M

Record 6M engagements for

one eventLenovo C-suite went

on social

CES and MWC 2016

two most successful events

on social

20112012

2013

201520162015

2014

Social was adopted

across all areas

2015 Lenovo. All rights reserved. 8

Tech World 2015

Tech World generated significantly higher engagement and buzz compared to other IT events, such as CES and MWC, particularly on the event day itself

More than 235M people reached

More than 6.4M engagements across Lenovo’s social channels

Over 9.5M video views across Lenovo’s Facebook pages and YouTube channel


Lenovo @ CES2016

– Lenovo is #3 most talked about brand on social at CES 2016 (Samsung #1 and LG #2). This was the highest SOV ranking ever for Lenovo

– We were talked about in 163 countries, most ever in any Lenovo events

– 10X engagements for this CES vs CES 2015

– Videos received 4.7M views, more than 20 times of total views from CES 2015

– #Lenovosurprise maintained social buzz throughout CES, and one of posts was the most retweeted of overall CES tweets


Lenovo @ MWC 2016

– Lenovo is #3 most talked about brand on social at MWC 2016, highest ever

– Our MWC showing were talked about in 143 countries, most ever for MWC

– Lenovo received the 2nd most likes for MWC16 on Instagram with general #mwc16 hashtag outperformed only by Gerard Piqué (world known football player), and followed by Sony

– 8X total engagements for this MWC vs. MWC 2015

– #LenovoArtJam consistently brought buzz to Lenovo throughout the MWC event

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Recipe for success


Social @

Lenovo

Executive support

Employee involvement

Strong in-house team

and partners

Never stand still

approach

Social at heart

• Support from the top

• All round involvement in social across the whole company

• Strong internal social team and trustworthy external partners

• Never stand still philosophy at Lenovo

• “Social At Heart” strategy

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Social At Heart: every part of the company is social


WW Engagement

Marketing

Social @ GEO

BU, Product teams

Moto by Lenovo

China Social team

•All parts of the company are involved in social

• Each GEO and market having their own active social presence as well as campaigns

• China team has a complex and active social media presence

• Product teams have big focus on social both in listening to customers as well as planning product-focused campaigns

• Moto by Lenovo joined Lenovo social family


Lenovo Is The World's Top PC Maker And Becoming A Global Technology Powerhouse “One of the great business stories of the last 10 years is how Lenovo, a Chinese company, was able to take IBM’s

PC unit and integrate it into its own, becoming a global technology powerhouse in the process. The story is one of the greatest case studies on how to merge massive

international enterprises into a winning firm.”