CSE TOOLKIT

Eva libaSocial media Czech Republic Central & Southern Europe The Coca-Cola Company

Teri BlitzenWinner of Blogger of 2014 and Star of the internet at the Utubering festivalJohny MachetteCzech musician, winner of Melty Future Awards in France & Youtuber

1China1,382,323,3322India1,326,801,5763U.S.324,118,7874Indonesia260,581,1005Brazil209,567,9206Pakistan192,826,5027Nigeria186,987,5638Bangladesh162,910,8649Russia143,439,83210Mexico128,632,00411Japan126,323,71512Philippines 102,250,13313Ethiopia101,853,268

14Vietnam 94,444,20015Egypt 93,383,57416Germany80,682,35117Iran80,043,14618DR Congo79,722,62419Turkey79,622,06220Thailand68,146,60921U.K.65,111,14322France64,668,12923Italy59,801,00424Tanzania55,155,47325South Africa54,978,90787Czech Republic10,548,058

World populationSource: Worldometers

1China721,434,5472India462,124,9893U.S.286,942,3624Brazil139,111,1855Japan115,111,5956Russia102,258,2567Nigeria86,219,9658Germany71,016,6059U.K.60,273,38510Mexico58,016,99711France55,860,33012Indonesia53,236,71913Vietnam49,063,762

14Turkey46,196,72015Philippines44,478,80816South Korea43,274,13217Italy39,211,51818Iran39,149,10319Spain37,865,10420Pakistan34,342,40021Canada32,120,51922Egypt30,835,25623Argentina30,359,85524Thailand29,078,15825South Africa28,580,29044Czech Republic9,323,428

Internet usage populationSource: Worldometers

It is not all just about the numbers!

#TastethefeelingUSERLIKES1terihodanova308532terihodanova291223terihodanova273244cocacola212005ylonagarcia206456cocacola201007ylonagarcia186228johnymachette175569femedeirostt1755510ylonagarcia1746111johnymachette1605212johnymachette1003913av_anna_victoria8981

Czech RepublicCzech RepublicCzech RepublicUSAAustraliaUSAAustraliaCzech RepublicBrasilAustraliaCzech RepublicCzech RepublicUSA

Date range : 18th-26th January 2016

Collaboration

8

Each part of a story has its own place

#

9

BRAND STRATEGY & PLATFORM FIT = SUCCESS

21 000 users watched our story for 48 hours

Find the common language and place

FEEL ITCOMMUNICATEA PARTBE CLOSE

#TASTETHEFEELINGSize doesnt matterShared creativity spread through relevant channelsMany channels, yet one story

14