eng104.business communication.lecture1

Business Communication

BUSINESSCOMMUNICAT

ION

“The beginning of wisdom is the definition of

terms.”

- Socrates


What is BUSINESS?

• an enterprise established to provide products or services in the hope of earning a profit thru sole proprietorship, partnership or corporation.

• a commercial activity involving the exchange of money for goods or services.



What is COMMUNICATION?

• a way of interaction between two or more individuals in order to understand each other.

• the exchange of information between people,

- speaking,

- writing,

- using system of signs or behavior.Business Communication

What is BUSINESS COMMUNICATION?

• includes all communication that occurs in a business context.

• presupposes an understanding of both business and communication.

• roots in the “business English” and “business correspondence” in the late 19th and early 20th centuries.

• has evolved over the years into a broad discipline providing an overview of all communication that occurs in organizational settings. Business Communication

Related Areas of Study

Managerial Communication

• usually refers to an emphasis on communication strategies for achieving specific short-term objectives.



Organizational Communication

• usually refers to established communication networks and the communication flow within organizations.



Human Relations and Team Building

• business and industry recognize the importance of good interpersonal communication between and among those who work together.

* Skills for the success of customer relations programs and strategic alliances

* the fundamentals of understanding other people,

* differences in perception, motivation and other common behavioral strategies,

* establishing rapport,

* developing mutual respect, and

* reaching consensus (agreement)Business Communication


Sales Communication

• includes all communication specifically designed to produce sales, from media-based advertising, to telephone solicitation, to direct-mail advertising.



Report Writing

• focuses on written reports

- Short Reports - informational memos

- Long letter reports - headings and other report-writing techniques), to complete analytical reports.

• Also includes the fundamentals of primary and secondary research, techniques for data analysis, and analytical and presentation graphics.



Communication Technology and

Electronic Communication

• Computer & electronic based communication using the available technology

- word processing, page layout and graphic design, email, electronic conferencing, Internet-based services, audio or video conferencing, or multimedia presentations



International Communication

• referred to as intercultural communication, focuses on the ways in which cultural differences influence communication expectations and behavior - including the length of time to establish business and

personal relationships, - differences in the conception of time itself, - differences in nonverbal communication, and- differences in perceptions as they are influenced by

language and culture. Business Communication


Why do individuals need to communicate with each

other?

• Communication plays a pivotal role in information sharing. Individuals working together need to speak to each other to keep themselves abreast with the latest developments in the organization.




• is a function which helps managers communicate with each other including their subordinates within the organization.

• Communication helps in the transfer of information from one party also called the sender to the other party called the receiver.



• helps in the smooth flow of information among managers working towards a common goal. The message has to be clear and well understood in effective communication.



2 Types of Managerial Communication:

1) Interpersonal Communication - generally takes place between two or more individuals at the workplace.

2) Organizational Communication – it takes place at all levels in the organization.



Ways of Managerial Communication

• A successful manager communicates effectively with his subordinates. It is really essential for managers to express their views clearly for the team members to understand what exactly is expected out of them.



2 Ways of Managerial Communication

1) Verbal Communication

- Communication done with the help of words.

- individuals need to be very careful about their speech. Managers must choose the right words to address their team members. Make sure you do not confuse your team members.

- One has to be loud, clear & precise while interacting with employees at the workplace.



2 Ways of Managerial Communication

2) Written Communication

- is done through letters, emails, manuals, notices, memos and so on. It refers to written records.

- It is essential for the managers to master the art of writing emails. Avoid using capitals, bright colors, designer font styles in official mails. Make sure your signatures are correct.



Body Language• Managers must also take special care

of their body language, facial expressions, gestures for effective communication.

• A manager who always has a frown on his face is generally not liked and respected by people.




• is an essential interaction within the entire organization.



2 Types of Organizational Communication

1) Formal Communication

- Communication which follows hierarchy at the workplace. Employees communicate formally with each other to get work done within the desired time frame.



2 Types of Organizational Communication

2) Informal Communication

- a communication within that has nothing to do with designation of individuals, level in the hierarchy or position.



Direction of Communication Flow

1) Upward Communication

- Flow of information from employees to managers – from the lowest to the highest position.



Direction of Communication Flow

2) Downward Communication

- takes place when information flows from managers to the subordinates.

- Managers often give orders and directions to their subordinates.


eng104.business communication.lecture1

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