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RESEARCH ASSIGNMENTEnglish 2 [ENGL0205] Effective Public Communication [FCOM0102]
LEONG CHEE KEE
LEONG HOW KENG
• 2nd generation• His father learn this
craftsmanship from Sumatra when he was working, he came to Malaysia to start his own business after leave Sumatra
LEBUH CAMPBELL, PENANG
FUNG WONG
CHAN SENG & MELVIN
• 3rd and 4th generation• He likes to make eateries
especially biscuits and so on he continues making them and gives them to his neighbours and friends nearby. Besides the feedback he got wasn’t that bad.
MIDVALLEY MEGAMALL
ANALYSIS OF TRADITIONAL BISCUIT BUSINESSLEONG CHEE KEE TRADITIONAL BISCUIT SHOP
LEONG CHEE KEE
Sells traditional cakes and pastries (main service)
Provides traditional Cantonese wedding biscuits.
COMPETITORS
No competitors.
Stated that everyone has their own way of making biscuits.
Prioritize the quality and taste of the biscuits rather than minding so much about the competition.
NATURE OF BUSINESS
Monopoly
Doesn’t care about competitors
Price Maker: Decides the price product to be sold
• Price is set to the quality of their biscuits.
CHALLENGES & OBSTACLES
Had to maintain their quality of their biscuits which is considered to be premium all the time.
Had to satisfy customer’s taste, customers nowadays have high requirements towards delicacies.
Keep learning and improving their products.
STRATEGIES
Premium biscuits are made on a small scale
Rely on television media as a commercial medium
Entertainment shows about delicacies often visit this business
Oversea publisher has also published about them
ANALYSIS OF TRADITIONAL BISCUITS BUSINESSFUNG WONG BISCUITS SDN. BHD.
FUNG WONG BISCUIT SDN. BHD.
Sells traditional packaged pastries (main service)
Sells biscuits according to special occasionsFor example: Wedding, Lantern Festival, Birthday, Full Moon
COMPETITORS
No specific competitor but he did state that western style cakes is one of the biggest competitor.
Comparison between western style wedding cakes and traditional ones.
NATURE OF BUSINESS
Rely on old customers
Monopoly
Price Maker: Decides the price product to be sold.
• Prices are set according to the quality of the biscuits
CHALLENGES & OBSTACLES
Possesses a strong competitor
To maintain the taste of biscuits even though they altered the recipes
Commercialise their business
STRATEGIES AND OBSTACLES
Sped up the production by using automated production
Redesign the logo and packaging
Run outlets and branches at different states and country
FUTURE PLAN
I would like to run a few more outlets and branches !
I am planning to sell off my franchise and live a retired life.
CONCLUSION
Which one is more commercially successful ?
THANK YOU.