HUMAN TECHNOLOGY AND THE USERS’ POINT OF VIEW

Marja-Liisa Viherä, Dr.Ph Sonera Informations Society Unit

2

Informational stage / form of development

Restructured / Newly stuctured capitalism

Global networks of material exchange (instrumental)

InnovationsNew technology

Capital intensityGlobalization

New technologigal and economic paradigm / New paradigm of technology and economy

People and communitiesEveryday processes / everyday life

Local conditions

Basic tension

The tension between the global network and local identity

Uncertainty

Uncontrolla-bility

Conflicts

Democracy deficit

AlienationFalling out / dropping out

Source: Ari-Veikko Anttiroiko

3

Use of the network connections among Finns % at the end of 1999

Men under 15 15-19 20-29 30-39 40-49 50-59over 60 totalSome access to network 66 62 43 38 29 32 7 35At least one e-mail 42 52 43 35 27 28 6 31Own homepage 7 8 13 9 4 3 0 6Listened to net radio 15 15 16 9 4 3 0 6

WomenSome access to network 55 55 38 43 43 18 1 32At least one e-mail 32 47 38 39 32 16 0 27Own homepage 4 3 1 3 3 0 0 2Listened to net radio 4 7 5 2 4 1 0 3

Source: Juha Nurmela, 2000

4

0 20 40 60 80 100

Total

Men 10–30 yrs

Men 31+ yrs

Women 10–30 yrs

Women 31+ yrs

TELEPHONE THE MOST PREFERRED

%

(agree completely or to some extent on the statement)

1996 1999Source: Juha Nurmela, 2000

Experience with the most preferred transaction tool according to sex and age in percentages in 1996 and 1999

5

How people feel about themselves and IT development

0 %

20 %

40 %

60 %

80 %

15-19 y 20-24 y 24-29 y 30-34 y 35-39 y 40-44 y 45-49 y 50-54 y 55-59 y 60-64 y 65- y

men women

of the whole age group

Agree completely or to some extent with the claim: ”I feel I have been completely left out of the development of modern computer and information technology”

6

Participation and activity

Commitment Understandingand objectives

Basic needs of existence

To belong

To do

To be organised

7

Communication

capability

Communication capabilities

Access Competence

Motivation

8

Communication capabilities

Access Competence

Motivation

Access

Competence

Motivation

The Requirements of The Requirements of CommunicationsCommunications

• Family• Friends• Hobbies/ Interest• Work• Study• Services• etc.

10

A

A

A

C

C

C

M

M

M

A

CM

Can’t interpret the message

AC

M

No motivation to join the community

A = AccessC = CompetenceM = Motivation

Compatible access, competence and motive for social communication

A

C

M

There is no compatible access

11

Message Message

MessageMessage

Idea Thought

Information inPhysical form

Information inPhysical form

Consolidating

Formation

Coding

Transmission

Decoding

Interpretation

Thinking

Sender Recipient

Transmission model of communication

12

Cultural anthropology, sociology, psycology,

education, speech communications, etc

Message Message

MessageMessage

Idea Thought

Information inphysical form

Information inphysical form

Consolidating

Formation

Coding

Transmission

Decoding

Interpretation

Thinking

Sender Recipient

13

Message Message

MessageMessage

Idea Thought

Information inphysical form

Information inphysical form

Consolidating

Formation

Coding

Transmission

Decoding

Interpretation

Thinking

Sender Recipient

14

Communication is both a cultural and technical phenomenon

Message Message

MessageMessage

Idea Thought

Information inphysical form

Information inphysical form

Consolidating

Formation

Coding

Transmission

Decoding

Interpretation

Thinking

Sender Recipient

Transmission of Information Technology

Group Community

Users of information technology

Viewpointof the use ofinformationtechnology

Communicationculture

Agreed lines of action

Individual function

Source: Kallio, Jäkälä, 2000

Individual

rational

adaptive

social

16

In developing organisations, communication systems, content and communication skills and organisational communication culture are equally important.

Social capital accumulates as a total of these contributory factors.

17

THE VISION OF THE COMMUNICATIVE SOCIETY

Neighbourhood

shops mini-eco-

logistics

Interacti

ve

network

Learning by networking in small schools

Alternative solutions

Enjoyment possibilities

LEARNING

preservation of compulsory

education, development of

learning diversity

WE

LFAR

E

social and health

care through

networking

MA

NA

GE

ME

NT

OF

D

AIL

Y A

FF

AIR

Ssh

op

pin

g an

d erran

ds

RES

IDEN

CE

dive

rse

livin

g an

d

wor

king

are

as

COMMUTING AND

TRAVELING

flexible,

environment-friendly

traffic solutions

WORKmany-sided business structure

ENVIRONMENT

EN

TE

RT

AIN

ME

NT

accord

ing

to o

ne’s ch

oice

DEC

ISIO

N M

AK

ING

part

icip

ativ

e an

d

repr

esen

tativ

e de

moc

racy

Sharing know-how openlyLocal voting rights

Initiatives from the people

Trade and artisan skills

Light

ve

hicl

e tr

affic

Togetherness

Co-operative work stations

The demands if networked small businesses for high-level know-how

Lifelong learning= learning in intervals

Constructive experimental

learning

SOCIAL CAPITAL

networks, work

communities, norms,

regulations

Services nearby

Multi-service points

Network secretary

Commuting in groups

Services

Transparent decision-making system

Common recreation area

Energy management and control

18

Information Society Is a Possibility

Development of communication culture

Growth of well-being

Innovative community

Growth of social capital